14/12/2022
𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗪𝗶𝘁𝗵 𝗔 𝗦𝗽𝗶𝗻𝗲 𝟮.𝟶
The framework I use to build a stable income of new patients in chiropractic practices. Consisting of three main pillars:
𝟭. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰
Some practices do it themselves, some outsource their social media platforms. Too often, the social pages of practices are dry lands with not too much engagement. These pages are the very first impressions for new patients. Creating a clear plan with posts scheduled ahead of time helps catching up on some of that lost engagement.
𝟮. 𝗣𝗮𝗶𝗱
Content is king but paid advertising helps to reach potential patients who don't know who you are. I always set-up a combination of Google ads and Social Media Ads (FB & Insta). In that case, you're reaching two groups.
1. People who have a problem and are looking for a solution (Google)
2. People who don't know about you but once they see what you offer, realise you can help them (Social Media)
𝟯. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀
An repetitive problem I see in the industry is that it is hard to find time to perform extra tasks. Nobody is waiting for extra work on their plate. While setting up the framework for a practice, this is important to keep in mind. Extra patients are nice but it can become too much when the process isn't streamlined. Boring, repetitive tasks are automated as much as possible, while still trying to keep a personal touch.
Each of these points can be talked about in much more depth but don't want the posts to be too long either :)
