Identify

28/05/2026

Got a stupid question?
First - we won’t think you’re stupid no matter what you ask

And second….
We’ll make sure we use plain language and take our explaining at YOUR pace
Learning new skills as an adult can hurt our brains!

And often we have blocks around technology
We know it’s going to make our lives easier
But we always under-expect just how much learning and thinking we’ve got to do to get to that stage.

Across Identify - whether it’s in Rod’s work helping implement and train you in your ZOHO CRM or marketing automation, or with Rachel in marketing strategy and training - the goal is to help you become a confident user, understanding the why, the how and the when
Promise your business and your stupid questions are 100% in safe hands
If you’re looking for help from a company who’s going to make sure you understand at every step of the way, we’d like to see how we can help you.

27/05/2026

It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place. As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have ta...

It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place. As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on ...

27/05/2026

A positive mindset in content creation is key.
✨Focus on the value your content brings to your audience.
✨Stay authentic and true to your brand voice.
✨Embrace feedback and use it to improve.
✨Celebrate small wins and successful content pieces.
How do you maintain a positive approach to creating content?

26/05/2026

Here's the advantage us small business owners have over big business/ corporates

🚣‍♀️ You're a small boat

You get to make adjustments that can turn things around fast.

THIS is what I've said to three clients this week
1. You need to rework your pricing and charge more.
2. You need to better define whom you are selling to
3. You need to make it really clear what you are offering

As small business owners we are nimble. We can make a change and see results within a few weeks. We don't answer often to boards, or have to report to a team and get sign off.

It's our biggest strength
It can also be our biggest weakness (there is such a thing as too much change!)

If a corporate biz makes a mistake it's millions of dollars down the drain, job losses, and the pain of getting that huge creaking ship on another course. So much energy for that!

If you are not getting enough of the right leads or customers - something's got to change. Because it's not because people are stupid, or dumb. It's that you've not best described who you are, what you do best, and how you'll meet their needs.

🚣‍♀️ Lucky for you - you've got a small boat.

So changing things can change your course significantly.

21/05/2026

You don't need to love marketing to work with me
In fact I kinda love it if you don't.
In fact you can hate it
Think it's manipulative and icky
Not rate your own ability to do it
Want to avoid it at all costs
Can be angry you have to even do it in the first place
Because I've felt EVERY SINGLE ONE OF THOSE THINGS TOO at some point
And still sometimes do
And I still know how to get you excited about the power of marketing for your business
I have ways of getting us to break down some of those blocks together
Of finding the simplest and most powerful path for you to take
I don't do one size fits all - Yes I have systems and processes but you and me? We adapt them together to make them fit your business, your
I have only TWO rules
You don't need to love marketing to work with me
But - you do have to both trust me AND do the work
Warning - often this does lead to learning to love marketing despite yourself
(but I promise - I won't make you!
- and thank you Fiona van Petegem - you 100% did the work. It was beautiful to watch.

20/05/2026

Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presen...

Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website. Tracey Hancock wanted...

20/05/2026

In content marketing, we guide our audience on a journey to our central hub. In my book, I discuss how to do this effectively.
🧭Start with broad, attention-grabbing content.
🧭Gradually introduce more specific, detailed content.
🧭Use CTAs to guide your audience towards your core offer.
🧭Make each step of the journey valuable and engaging.
What strategies do you use to guide your audience through this journey?

19/05/2026

It's never been easier to write words
Or at least have them written for us

A few prompts
A Desperate ask
And our AI vehicle of choice spits them out, faster than we can read them

It's never been easier to write words
It's never been harder to make those words remembered and noticed

I'm a heavy user of AI
We use it in almost every client session I have

But not until we've done work in our heads
And found our voice.

AI only gives you back to the depth of what you give it
(and like all lazy interns sometimes a lot less!)

So if you give it another person's prompt
If you don't know how your brand should sound
if you haven't stopped and mapped out the very humanness of your business that people are craving to find and select

If you can't hear the unique voice of yourself and identify it...

Easy become WASTE.

Because it's pointless to create fast and furiously
And then get no results besides a lovely big endorphin hit.

My job is to help you define the voice people will associate with you
And your business

We don't shy away from AI
But we lead it
Instead of feeding it fastfood scraps
That jus gives us back bloated and boring copy
We train it

Use AI
But work out your voice first
KNOW IT.

Ready?

13/05/2026

If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to ev...

If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to every type of product, but it can be used for almost any type of business. If we se...

13/05/2026

Distributing content across platforms maximizes effort.
🔁Identify which content works best on each platform.
🔁Adapt the content to fit the unique style of each platform.
🔁Use scheduling tools to maintain a consistent presence.
🔁Engage with your audience across all platforms to build relationships.
What's your approach to content distribution?