Identify

14/10/2026

There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. ...

There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. When she started her copywriting agency 3 years ago, she needed a consisten...

13/10/2026

Diversity in content format and platform is key to reaching a wider audience. As discussed in my book:
🔄Match content formats to the platform's strengths.
🔄Repurpose core content ideas in different formats.
🔄Stay updated with new platform features and trends.
🔄Engage with your audience on each platform uniquely.
How do you diversify your content creation and sharing strategy?

13/10/2026

I'm in her head
Which I understand

Because I've had people in mine too

I know she's following
And watching
And then trying to do the do I do

And I get it because I've done this before too

But it's the worst thing she can do

And while I'm in her head she can't see:

All the wins she's won
All the ways she's different
All the people SHE's attracting
All the business she's made

She's watering down what got her here
With the fear of everything she's not

And I know it
Because I've done it

I see it
And I want her to STOP IT

Not because she's "stealing" my ideas
and my methods

But because that's not what's best for HER.
A carbon copy will never hit the same way
And she'll erode the confidence that got her this far.

And I would tell her - yes
BE INSPIRED

Beg, borrow and steal from everywhere
EXCEPT from your competitors.

Take ideas from businesses unrelated to us both
Be inspired by people who don't sell whet we sell
and re-massage it for your message

And yes, maybe she'll do it so well that I will be tempted to have her in my head then...

But that's a me problem...
And right now all she's doing is allowing fear and comparisonitis to make her content...

MEDIOCRE

08/10/2026

We’re unashamedly NOT the cheapest when it comes to helping you with CRM and automation
And there’s a really good reason for that.
When you’re working with us you’re getting the decades of experience in how to make technology and people work together.
We often think implementing a CRM is a tech job
AND YES - It partly is
But it starts with
Asking the right questions
Finding out your sticking points
Checking what stays human, what can be automated
Ensuring all the IP and power stays with you
Helping you understand how ot use it once it’s installed
And often - a slightly bigger upfront cost will save you thousands and thousands plus - you’ll have a set up solution you actuall need.
Rod’s expertise is not just in his whizz bang tech abilities
It’s in understanding you, what you need and then how to make that happen
AND yes - we can break it down and make do it in stages.
But we’ll do it with the end goal so their minimal double spend over time.
Want expertise in ZOHO , Active Campaign or marketing automation in general?
We’d love to talk.

07/10/2026

We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us mo...

We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more. Using empathy in our marketing strategy can help us identify the core nee...

06/10/2026

In 'Be a Spider, Build a Web,' I talk about targeted, high-value content.
🕸️Focus on quality over quantity.
🕸️Keep your messaging consistent.
🕸️Schedule content to maintain a steady presence.
🕸️Tailor content to your most engaged audience segments.
Balance broad appeal with targeted messaging in your content strategy?

06/10/2026

It’s true
🤦‍♀️ You can't kill a man with your face
🤦‍♀️I’ve got some very bad news for you and your face.
You are going to need to show it at some point during your marketing. In fact the more you show your face, the better it will be for your business. Even if it’s not a pretty face.
🎬 If you can also bring yourself to open your mouth, and record the words coming out of your face, you will find that is also better for your business.
🎬So many of us have huge blocks about photos and videos of ourselves. For those of you who’ve seen my marketing, you’ll know my face, voice, ME is everywhere.

🤷‍♀️ That doesn’t mean I had no problems with it when I started.
🤷‍♀️ It doesn’t even mean I don’t find it challenging now.
💪 I just know that for me, and for every business I’ve worked with, “showing up” and showing your face builds trust and rapport faster than anything else you can do for your business.
🔮 It’s still not fun - and your inner critic is going to go into overdrive, but it’s incredibly important to remember that what you are seeing is the you others see. 👋Your voice is the voice they hear. And, I’m pretty sure it’s the same face and same voice that people interact with all the time.
👹No one is recoiling from you in abject horror as you walk into a room.
👹 No one is running from you, hands over their ears crying “STOP. Your voice, it’s all wrong!”
👹No one is dying from your face.
👹 The more you relax into the fact that you are not causing mass death when you create video, or pop a photo of yourself in a post or an email, the easier it becomes to just be yourself.
📸 I look down the lens of the camera, and I pretend it’s YOU looking at me, And I talk to you.
Because if I’m too old, too round, too noisy, too weird or too ugly for you, if who I am is not what you want to work with, if my voice is going to want to cause you to block your ears with fancy cheese, if I’m going to kill a man with my face - well I’d rather we sorted that BEFORE we meet in person. 🤦‍♀️
(And to my knowledge, I’ve never killed a man with my face.)

01/10/2026

If you're looking for someone who does what she teaches and has the results to show for it – you've come to the right place.

Here's what you'll always get with me:
Real learned and tested strategies, tools and systems.

I realised a few years ago that the constant changing nature of marketing today is what keeps me so attached to it.
I love learning and I often will go down rabbit holes you never have to give a second glance at.
And I try all the things.

Ready to work with someone who's doing it right alongside you?

Some things I take and use for myself again and again
Some I realise aren't for me but I learn about them for you
And other things... well I know we'll both probably never need it

I use MY tools
My systems
My methods
on our business

plus have a multitude of techniques and strategies that didn't work for me but I know could work for you - ready to pick up if you need it.

And as I adapt to the new
so does my training and teaching

Because I'm not a teacher who teachers because I can't really "do"
I'm a teacher who teaches you what I know works
For both my service based and my retail/ ecommerce business

And will be the first to admit - marketing is never perfect
BUT
It should always get you results

is it time for us to connect and see if I can help you?

30/09/2026

When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest ne...

When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest next year, in part because I’m flinging my youngest out a little bit before we....

29/09/2026

Simplifying complex marketing concepts is something I'm passionate about.
🧭Create step-by-step guides for complex topics.
🧭Use visuals to explain difficult concepts.
🧭Offer webinars or workshops for interactive learning.
🧭Gather feedback to improve resource usability.
What resources have you developed to make marketing more accessible?