Christine Yip

Christine Yip Business Advisor | Trainer | Mentor | Author of book Power Up Jung

Jung's wisdom applies to organisations.

I am a Business Improvement Advisor passionate about sustainable operations, helping executive leaders and business owners achieve business success with more profit, freedom and peace. "Until you make the unconscious conscious, it will direct your life and you will call it fate."
― C.G. I have seen enough leaders struggle in business due to a need for more awareness, governance and management supp

ort. By bringing greater awareness in management practices, we will see the team:
⚡ making a more significant profit
⚡ work smarter
⚡ get more customers
⚡ with greater alignment to the future vision
⚡ making a more profound impact

With over 15 years of experience working in complex organisations with multi-stakeholder environments, I have developed a deep understanding of the challenges leaders and teams face. My genuine care for people and commitment to building connections sets me apart. I prioritise understanding clients' unique circumstances and needs before providing tailored advice and solutions. Rather than offering a one-size-fits-all approach, I take the time to connect with individuals and businesses on a personal level, creating an environment of trust and collaboration. In 2020, I was awarded as one of the top 50 Chief Information Officers in New Zealand and won hackathon tech-innovations awards in 2018 & 2019. I published an Amazon Bestseller book, Power Up – How to Improve Productivity and Innovation, in early 2022. It outlines the ways to achieve greater alignment in organisational decisions and actions.

Recent conversations on international market expansion has led to this article. I'd love to hear your thoughts on it.   ...
24/08/2026

Recent conversations on international market expansion has led to this article. I'd love to hear your thoughts on it.



Geopolitical change, digital technology and social media have opened more routes into global markets.

The average firm lasts barely 12 years. The rare few that reach a century are usually small businesses that adapted well...
15/07/2026

The average firm lasts barely 12 years. The rare few that reach a century are usually small businesses that adapted well through change, not the biggest players in the room.

Legacy comes down to building something that runs on systems rather than on the owner.

Two structures get you there, and they work best together. A board of directors holds the decisions. An advisory board brings the structure, the problem-solving and the independent expertise, while you keep full control.
It earns its keep most in the uncertainty: technology, shifting international markets, and exit and succession planning.

A coffee conversation gives you an opinion. A trusted advisor commits to solving the problem.

I've written the full piece on how both boards build a business meant to outlast you 👉 https://open.substack.com/pub/whycy/p/build-the-business-that-doesnt-depend?r=2i8wfc&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Overseas investors are looking harder at New Zealand, and for good reason. When other markets feel volatile, a country w...
07/07/2026

Overseas investors are looking harder at New Zealand, and for good reason. When other markets feel volatile, a country with clean governance, political stability and a genuine rule of law becomes a place where capital can grow with confidence.

Here is what I am most direct about. New Zealand's stability gets you through the door. It does not guarantee your return.

I have seen overseas capital meet a New Zealand business that was not ready, and watched a sound asset deteriorate for years, not because of the market, but because of gaps in accountability and operational discipline. The businesses genuinely worth backing have governance, process maturity and a clear path from strategy to delivery. Knowing the difference is everything.

If you are exploring New Zealand for your capital, or your clients', I would welcome a conversation.

More in my article on substack
https://whycy.substack.com/p/why-capital-finds-a-home-in-new-zealand?r=2i8wfc

And the value of a local bridge

Big news for anyone watching capital flow into New Zealand.As of today, 6 July 2026, a major immigration policy change e...
06/07/2026

Big news for anyone watching capital flow into New Zealand.

As of today, 6 July 2026, a major immigration policy change enables foreign buyers to own New Zealand businesses through a local resident entity.

I find this genuinely encouraging. It opens the door wider for overseas capital and greater interest in our small and medium-sized enterprises, particularly in the sectors I care most about: innovative technology, manufacturing, engineering and infrastructure.

It also sharpens a question I have been writing about. Policy can unlock the capital, but stability alone does not guarantee the return. The businesses genuinely worth backing have the governance, process maturity and operational discipline to deliver.

I have a blog coming this week on exactly this, why capital finds a home in New Zealand, and what genuine investment readiness looks like on the ground. Watch this space.

Announcement here: https://www.immigration.govt.nz/about-us/news-centre/business-investor-visa-updates-to-unlock-wider-investment-opportunities/

New changes to the Business Investor Work Visa will expand how and where business people can invest, making it easier to engage with New Zealand businesses.

A quiet start can change how we lead, decide, and build.I have often found that the moments that unsettle us most are th...
02/07/2026

A quiet start can change how we lead, decide, and build.

I have often found that the moments that unsettle us most are the ones that teach us the most.

This article began in that place for me — a teenage arrival in rural Waikato, after growing up in the density and noise of Hong Kong. What looked like disorientation at the time became something far more useful: a way of learning how to pause, observe, and act with intent.

That is why I think this piece matters.

It is not really about geography. It is about leadership under uncertainty.

Inside, I share:
why silence can be a doorway rather than a threat
the simple pattern I still use now — observe, participate, integrate
why backing away from unfamiliar technology can be more costly than testing it thoughtfully

I also write about the importance of vision first, then scaffolding — because clarity without structure rarely holds, especially when the stakes are high.

If you are making decisions about technology, growth, or the future of something you have built, I think this will give you a steadier frame.

Read the full article here https://whycy.substack.com/p/where-i-come-from-where-i-am-going?r=2i8wfc&utm_campaign=post&utm_medium=web&triedRedirect=true

I would be glad to hear where you are heading too.

I have always been drawn to the difference between authority and influence.Authority can tell people what to do.But infl...
07/06/2026

I have always been drawn to the difference between authority and influence.

Authority can tell people what to do.
But influence is what helps them understand why it matters, and what it means in practice.

That distinction matters to me because I have seen too many leaders mistake compliance for alignment. The message is delivered. People nod. The work continues. And yet something essential is missing.

Usually, it is not effort.
It is not intelligence.
It is not even intent.

It is clarity.

When communication is strong, people do more than hear the message. They can carry it. They can translate it into action when conditions shift, when the leader is not present, when the pressure rises.

That is why I wrote this piece. Because leadership is not just about being heard. It is about helping people see the work clearly enough to move with conviction.

If that idea resonates, I have put the full article here

How to Align Hearts Minds and Action Through Better Communication

I have always been interested in what we teach people to value in leadership.For a long time, the lesson was simple enou...
21/05/2026

I have always been interested in what we teach people to value in leadership.

For a long time, the lesson was simple enough to be misleading: if the leader is visible, they are effective. If they are present, they are accountable. If they are in the room, they are leading.

But I have seen enough to know that this equation does not always hold.

Some of the most useful leadership I have done has not been measured by how often I was physically there. It has been measured by whether the structure held. Whether decisions were clear. Whether people knew what they owned. Whether the work kept moving without confusion.

That is why I care about fractional leadership.

It asks us to stop confusing hours with value. It asks organisations to build with more intention, and professionals to develop outcome literacy early.

Not just task completion. Not just visibility. Actual contribution.

That shift matters to me because it changes what people believe leadership is supposed to look like. And when we change that belief, we change what becomes possible.

If leaders were like the pillars of a house. The house still needs pillars. It just does not need every pillar to be the same size.

Here is the link to my article on the matter: https://open.substack.com/pub/whycy/p/fractional-leadership-is-a-pillar?r=2i8wfc&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

I left the Ice House Ignite Summit feeling really grateful for the reminder that business is not just about growth — it’...
06/05/2026

I left the Ice House Ignite Summit feeling really grateful for the reminder that business is not just about growth — it’s about awareness, good judgement and the courage to keep going.

As business owners, we carry a lot. We make decisions every day that affect our people, our customers, and our future. Some of those decisions are exciting, but many are hard, uncertain, and deeply personal. That’s why the conversation around awareness really stayed with me.

It reminded me that it’s not enough to simply “know” what’s going on. We need to be honest with ourselves, willing to step back, and open to reality checks that help us make better decisions. That kind of clarity is often what separates businesses that drift from businesses that move forward with purpose.

I was especially inspired by the stories of Puro and Halter. What stood out to me was not just their success, but the thoughtfulness behind their decisions — the partnerships they built, the focus they kept, and the persistence they showed when the path wasn’t simple. That felt very real to me.

For me, the biggest takeaway was this: business owners don’t need to have all the answers. But we do need to keep learning, keep listening, and keep making decisions with both heart and discipline.

A really meaningful day, and one that left me thinking about the kind of leadership that helps people and businesses grow in a more grounded way.

At the icehouse summit today.Love the bit about a Team of champions versus Championship team, doing it together is the s...
05/05/2026

At the icehouse summit today.

Love the bit about a Team of champions versus Championship team, doing it together is the success formula.

Other than the technical guidance, it's always about personal growth and development together.

#​HighPerformance

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