15/10/2026
A sophisticated product can still be waiting for its business model.
An innovative idea can be deeply personal and still need to be tested from the buyer's point of view. That is not a reason to doubt it. It is how you give it a better chance of becoming useful and viable.
Corporate innovators, business owners and founders, this one is for you.
Read the full piece: https://whycy.substack.com/p/what-would-make-your-idea-ready?r=2i8wfc&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
On capital raising and growth strategy