Jon Randles - Business Advisor

Jon Randles - Business Advisor I help business owners get better results, faster than they would by themselves. And get back to enjoying the process.

If you’re ready to convert more sales, tighten your margins, get your team more productive, and get more A-Grade leads, just DM me.

Being good at your job and running a great business are two completely different things.Two months ago, I started workin...
03/06/2026

Being good at your job and running a great business are two completely different things.

Two months ago, I started working with a young painter. He was flat out because he was good at his trade, works hard, and had zero shortage of demand.

But like a lot of operators, the business side wasn't serving him.

Pricing was a guessing game.
He was winning jobs, but leaving margin on the table.
Time was getting chewed up by reactive work.
And his big goal of "being a proper business owner" felt like a pipe dream.

We just did a quick review, and in the last two months, he's made some transformational changes.

He’s clear on his numbers.
He’s backing his pricing.
He’s choosing the right jobs, not just any jobs.
He's holding his ground with clients.

Most importantly he’s stopped acting like a painter with a full calendar, and started thinking like a business owner.

In our first workshop he set a "3-year target". He’s now tracking to hit it in 12 months.

I f&*^ing love watching this stuff click. Because when a good operator finally starts backing themselves properly, the business can really change fast.

It certainly doesn’t happen because of one silver bullet, and i don't have a magic wand. It happens when you start making better decisions every single week.

Better pricing. Better follow-up. Taking a hard look at costs. Moving the needle on what actually matters, instead of just chasing the next job.

And those decisions add up.

---
If you want some help on making better decisions, check out our next 90 Day Planning workshop. Link in the comments.

Just had a client session and we’ve been focusing on marketing. He’s been getting more leads from Instagram.Great.But he...
02/06/2026

Just had a client session and we’ve been focusing on marketing.

He’s been getting more leads from Instagram.

Great.

But here’s where he has to turn his focus to, and the bit most business owners miss:

A lead isn’t always a buyer.

Not many are necessarily ready now.
Some are curious.
Some are just kicking tyres.
And some will buy later, but only if you stay in front of them.

That was the big conversation today.

Not “how do we close every lead today?”

But how do we keep the good ones warm?

Because most people give up after one or two follow-ups. “If they’re keen they’ll come back”.

But buyers are busy.
They get distracted.
They forget.
Or they need timing, trust, and a few more touchpoints before they move.

So we set up a simple plan:

Keep posting.
Collect emails.
Nurture them by sending useful follow up messages/posts/emails.
Stay visible.
Build the rhythm.

You can’t sell a secret.

But you also can’t expect one post, one message, or one quote to do all the heavy lifting of conversion.

The money is often in the nurture.

7 years ago today, I crashed a Lime scooter. 25kph into concrete. Head first.What followed was a two-year brain injury, ...
01/06/2026

7 years ago today, I crashed a Lime scooter. 25kph into concrete. Head first.

What followed was a two-year brain injury, but the hardest part wasn't the physical recovery.

I had a business to run - and it was an incredibly difficult time.

At the time, our business was finally doing well. We were profitable. We were doing great work.

"Finally", I thought, "we're winning."

Man plans, and God laughs.

When I went down, it caused some panic.

My business partner and team stepped up, but still I had to come back to work long before I was ready, sitting in meetings with my eyes closed just to manage the pain - because the business wasn't yet at the point where it didn't depend on the owners...

If you’re a business owner working flat out and everything still runs through you, you may recognise yourself in the model below.

Don't wait for a literal crash to change your structure.

31/05/2026

It’s easy to set goals and then get pulled straight back into the day-to-day.
The problem is usually not the goal. It’s the lack of knowing the steps to get us there.

I can help.

1 July, BizDojo in Ponsonby. It’s half a day in the morning. $135 bucks.

We won’t just set the goal. We’ll build the scoreboard that gets you there.

29/05/2026

7:30am Saturday mornings. Karanga Plaza Auckland CBD. Come on down 👋

28/05/2026

Stop trying to solve every business challenge by sacrificing your weekends and working more hours.

Get yourself into the right rooms, build real relationships, and let that compound effect do the heavy lifting.

Consistency is everything in business (and in life I'm finding out).When I started running my free 'Business Over Coffee...
25/05/2026

Consistency is everything in business (and in life I'm finding out).

When I started running my free 'Business Over Coffee' workshops a few months ago, I had one person show up (thanks Ritika 👋 ).

Then a different person in the next session - but just one person again.

Then a couple more.

It would have been incredibly easy to look at those empty chairs, decide it wasn't working, and flag it.

But I kept showing up.

Fast forward to today, and this week's Sales workshop is officially SOLD OUT, with 10 business owners joining us to lock down how to turn enquiries into sales.

It just goes to show: when you stay consistent, offer value, and keep showing up, people eventually get it. And they start to show up too.

If this looks interesting and you wish you'd gotten amongst it, don't sweat it.

The next workshop is the big one.
Our 90 Day Planning event: The Anti-Plan running on July 1.
It's for business owners who want more margin, more control, and fewer fires over the next 90 days.

This is where we step away from the screens, block out the noise, and map out the next 90 days so your business stays focused, on track, and profitable.

If you want to grab a spot before this room fills up too, drop a comment below or send me a DM.

Oh, this one isn't free. $135 bucks.

I always say if something only costs 3 figures and there's a chance to move your business forward, just pull the trigger!

But you do you.

24/05/2026

How me losing 8.5kg will help you solve your business challenges.

A new client rated his business a 2/10 when we started working together 2 months ago.It wasn't because there wasn’t enou...
24/05/2026

A new client rated his business a 2/10 when we started working together 2 months ago.
It wasn't because there wasn’t enough work.

His business was busy… but not profitable.

Quotes were going out, the weeks were full, and the team was flat out.

But there wasn't any money left over at the end of the month...

So, we started working together and focused on:
💰 tightening the numbers
💰 improving accountability
💰 plugging profit leaks

We just finished our session and he said:
“I’d probably rate the business a 6.8 out of 10 now.”

Still work to do.

But Elliot is calmer, clearer, and each job is now much more profitable.

Busy and profitable are not the same thing.

Pricing isn’t just a number. For most business owners, it’s a feeling.I just finished a session with a client who, a mon...
22/05/2026

Pricing isn’t just a number. For most business owners, it’s a feeling.

I just finished a session with a client who, a month ago, rated her confidence in her pricing at 2/10.

She knew she was undercharging.
And the business wasn’t making the profit she hoped for.

But every time she put a higher number in front of a client, doubt crept in.

So we stopped guessing.

First, we checked the margins to set pricing that actually worked for the business.

Then we looked at the market.

She reviewed 6 competitors and we mapped them on a simple matrix:

⬆️ Quality
➡️ Service

When she saw where she sat compared to everyone else, the penny dropped.

Highest quality.
Highest service.

She was worth more.

Today I asked where her confidence sits now.

“About an 8 out of 10.”

She’s ready to put these prices in front of prospects with the knowledge that they are worth the value - and that the business will be better off.

That’s the thing with something like pricing.

Confidence rarely comes from motivation.
It comes from evidence.

So if you’re struggling with pricing right now:

• Check your margins properly
• Compare yourself honestly to the market
• Measure the value you actually deliver

And start taking some profit home…



(Shout out to David Fu for the pic)

Address

Auckland
1010

Alerts

Be the first to know and let us send you an email when Jon Randles - Business Advisor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Jon Randles - Business Advisor:

Share