30/04/2026
I asked a bunch of business owners what numbers they were tracking.
Here's what they said:
Revenue. Cash in the bank. New clients signed. Total client count.
Of course.
Those numbers feel important because they are important.
They tell you whether the business is moving or not.
But they're also the wrong numbers to focus on.
Because those are lag metrics.
They tell you what has already happened. They are the scoreboard.
Yeah they're useful - who doesn't need to know how much money is in their bank account when there are donuts to buy - but they are reporting on a game that has already been played.
So when a business owner opens the spreadsheet and sees that only one client signed this month, or the bank balance is tighter than expected, stress kicks in.
The trouble is, there’s nothing they can do in that moment to change that result. That number was created by the actions taken over the past few weeks or months.
That’s why better business owners learn to shift their focus.
Instead of obsessing over outcomes, they start measuring the inputs that create those outcomes.
Things like:
How many quality conversations happened this week?
How many follow-ups were sent?
How many proposals went out?
How many referral conversations were started?
Those are lead metrics.
They are not as exciting as the scoreboard, but they are where the control lives. They are the part of the business you can actually influence today.
And once you start managing those properly, the lag metrics begin to improve as a result.
If you want to change the numbers you see at the end of the month, start by changing the actions you measure during the week.
A simple exercise for you. Pick one lag metric you care about, then list the three lead metrics that drive it. Track those for the next 30 days.
You might be surprised how quickly you start to feel like you're on the right Path - and the Results will follow.