Perceptive NZ

18/06/2026

The fifth edition of Fuel Shockwaves, powered by Omnicom Intelligence, continues to track how fuel volatility is shaping household sentiment and behaviour across New Zealand and Australia.

The latest insights pack explores:

- Shifts shaping the next phase including crisis fatigue
- New Zealanders views on fuel costs, economic strain and energy solutions
- Australian views on fuel price strain, energy independence and sustainable solutions
- What this means for businesses

Download the full report to explore the findings and what they signal for your business strategy: https://hubs.li/Q04lPKFr0

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This is the fifth in a series we’ll be sharing as the situation evolves — with ongoing updates, emerging themes, and practical implications to help you navigate what’s ahead. Our teams at Perceptive, Quantum Market Research, Omnicom Media Group Australia and GRACosway as part of Omnicom Intelligence, have combined survey data, behavioural signals, and cultural context to build a clear picture of how people are responding, and where brands can show up in a way that feels relevant and empathetic.

If it would be useful to talk through what this means for your category or organisation, we’d love to connect.

16/06/2026

If you’re looking to do more with your customer segmentation, take a look at these seven advanced segmentation strategies. From re-evaluating and refining your segments to discovering new customer groups that have flown under your radar, these strategies will help you see your customers in a new light and enhance your marketing performance.

https://hubs.ly/Q03RKx760

Refining your segments, discovering new groups and enhance your marketing performance with these 7 advanced segmentation strategies.

15/06/2026

What separates a great Voice of Customer (VOC) programme from an average one? How well it is embedded within a business. Here’s a quick guide ⬇️

https://hubs.li/Q03Xzhvc0

Want to make sure your Voice of Customer (VOC) programme is delivering on ROI? Embed it fully across your business. Here’s how to start.

10/06/2026

If you’re new to segmentation, it’s easy to get overwhelmed with the various methodologies, especially when many use interchangeable terminology. To help, here’s a list of the different types of segmentation, when you should use them, and the benefits they bring when building out your understanding of your market and your customers.

https://hubs.ly/Q03RKwHh0

If you’re not sure what is the difference between market segmentation, customer segmentation, target audience and buyer personas, this is the blog for you.

09/06/2026

Did you know most Voice of Customer programmes aren’t mature and don’t embed enough? Here’s how to avoid this mistake ⬇️

https://hubs.li/Q03XzdX80

Using a Voice of Customer (VOC) programme to provide a competitive advantage that drives commercial results is now more critical than ever.

08/06/2026

Evolve your Voice of Customer and your business with our free VOC blueprints workbook. Inside you’ll find the tools to run a VOC maturity assessment and a gap analysis to assess customer intelligence gaps within your organisation.

👉 https://hubs.li/Q03XzdbD0

01/06/2026

In today’s experience-driven economy, Voice of Customer (VOC) is more relevant than ever. Like any tried and tested approach, when properly embedded, it’s a powerful methodology for delivering value and commercial results.

What’s the secret?

Find out in our blog 👉 https://hubs.li/Q03Xzg5F0

Using a Voice of Customer (VOC) programme to provide a competitive advantage that drives commercial results is now more critical than ever.

26/05/2026

Fuel Shockwaves is a report series tracking how global fuel disruptions are reshaping consumer behaviour across New Zealand and Australia.

Subscribe to receive free reports or talk to us about how this research can inform your brand response and business planning.

https://hubs.li/Q04hM2yC0

25/05/2026

If your Voice of Customer programme only uses NPS you could be missing out. Here’s why ⬇️

https://hubs.li/Q03XzdZJ0

Relying on Net Promoter Score (NPS) as your sole Voice of Customer (VOC) metric could mean you're missing out on valuable insights.

20/05/2026

Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately, improves a company’s bottom line.

Read our FREE guide on how to find your audience ⬇️ https://hubs.li/Q04g1PM40