Perceptive NZ

09/09/2026

When it comes to the Net Promoter Score (NPS), don’t make the big mistake that many businesses do: to use NPS in isolation. Instead, use NPS to get a holistic view of your performance and how to innovate using the data you derive.

Here's how: https://hubs.li/Q03SkDG90

You’ve got the Net Promoter Score – now what? This is how to use NPS to innovate and improve performance holistically - read more here.

07/09/2026

With insights guiding you, there's no reason you can't dream big 💭

From market sizing through to brand metrics and customer segmentation, our free guide covers the critical insights you need to power your brand through each stage of growth.

Download it here 👉 https://hubs.li/Q03Xzq_t0

06/09/2026

Are you using Category Entry Points to measure the strength of your brand? Here’s why you should ⬇️
https://hubs.ly/Q03XVNNm0

If you want to drive effective consideration and purchase of your brand, category entry points (CEPs) are a powerful and highly practical lever to pull.

01/09/2026

Discover how Trade Me Motors is using research and insights to stay responsive and better connected to their customers.

Download the case study 👉 https://hubs.li/Q03RKxJQ0

31/08/2026

For the last twenty years, brand love has been a popular strategy in the marketing sphere. However, when it comes to giving brands an effective understanding of how to drive consideration and purchase, it often comes up short.

Read more 👉 https://hubs.li/Q03XVMnd0

If you want to drive effective consideration and purchase of your brand, category entry points (CEPs) are a powerful and highly practical lever to pull.

26/08/2026

You may know your Net Promoter Score (NPS), but do you know if it's enough?

Here's how to tell if you have a ‘good’ NPS, along with strategies for improving for your NPS and ways to leverage it to grow your business: https://hubs.li/Q03SkDPv0

If you're asking yourself "what is a good NPS?" or "what is the average net promoter score for my industry?", we've got the answers you need.

23/08/2026

A brand is more than a name, symbol, story or a company’s latest marketing campaign. It is comprised of multiple components, from your products and how you show up in the marketplace to the experiences you offer and staff who represent you.

Read more 👉 https://hubs.li/Q03XVCH10

Understanding what makes a brand may sound simple in theory—and even in execution—but getting alignment between all your brand components can be difficult.

20/08/2026

We have some exciting news about the growth and evolution of Perceptive across New Zealand and Australia.

As part of Omnicom Oceania’s ongoing investment in intelligence and advisory capabilities, Hall & Partners Australia will be transitioning to the Perceptive brand over the coming months.

What this means:
-Greater Scale & Expertise: We are uniting over 65 insights and intelligence experts across Auckland, Melbourne, and Sydney under one banner.
-Expanded Capabilities: Our clients gain access to deeper talent, broader regional experience, and stronger connections to Omnicom Intelligence and the wider Omnicom Oceania network.
-Seamless Continuity: For our existing clients, it is business as usual, your day-to-day team and the way we collaborate with you remain exactly the same.

This unification marks a major milestone in our mission to deliver high-impact market research and strategic intelligence across ANZ.

Read the full press release for more details: https://hubs.li/Q04tNSJg0

Little Black Book, The Hall & Partners brand will be retired, Daniel Shaw will lead the unit across ANZ as CEO, and Jo Brockhurst has been appointed managing director

18/08/2026

Ready to make business decisions based on evidence rather than hearsay? Learn how brand tracking, segmentation and data science can provide powerful insights to fuel your business growth.

Learn more in the comments 👇

17/08/2026

What makes a brand may not be what you think.

https://hubs.li/Q03XVDYc0

Understanding what makes a brand may sound simple in theory—and even in execution—but getting alignment between all your brand components can be difficult.