Copperfox

Copperfox They are determined, swift and nimble, evading hunters easily.

Simplifying Complexity, Delivering Impact

CopperFox partners with New Zealand businesses to cut through complexity, navigate disruption, and execute strategies that create lasting impact — locally and globally. We wanted a name that represented our values as well as our personality, while at the same time being somewhat unusual and eye catching. ​

Copper is flexible and reactive to its environme

nt and when exposed to the natural elements, develops this “patina” which actually protects and preserves the metal underneath. Copper is also an essential trace element for humans, supporting the proper functioning of organs and metabolic processes, maintaining nerves, the immune system and bone health.

​Foxes are by nature versatile and resourceful. They learn quickly and are able to strategize through problems, they are adaptive problem solvers and masters of all.

​These two elements to our name combine to illustrate how we operate internally and how we interface with you and your business. Like any two sheets of aging copper exposed to the elements that will display different characteristics, so will be our approach, “tailored” specifically to your requirements. We will navigate our way around obstacles throughout the life cycle of your business while all the time enjoying the lighter moments in celebrating your success, as life is too short not to enjoy the people you work with.

19/02/2026

Pulse was developed to provide business owners with structured insight into what is performing effectively within their organisation and where improvement is required. Following completion of 48 multiple choice questions, participants receive a performance score and grading, accompanied by high leve...

11/01/2026
https://www.linkedin.com/posts/anthonyrutherford_over-the-break-ive-been-working-on-migrating-activity-74152321881344204...
09/01/2026

https://www.linkedin.com/posts/anthonyrutherford_over-the-break-ive-been-working-on-migrating-activity-7415232188134420480-CEAq?utm_source=share&utm_medium=member_ios&rcm=ACoAAABZe8QB58IO8-0a1OghUWRYBPzKFH_Uq64

Over the break I've been working on migrating our business diagnostic tool "Pulse" on to an AI platform and we are almost ready to go-live. I'm looking for a small number of businesses that would be interested in using this free to test the functionality and reporting. If so, please email me: tony.r...

29/12/2025

Here I am, sketching out priorities for 2026. Not a grand strategic plan. Not a glossy roadmap. Just pen, paper, and a willingness to be honest about what actually matters. I am asking simple questions. What deserves my energy. What has quietly outlived its usefulness. What needs space to grow, and....

08/12/2025

Struggling balancing working on vs in the business?

08/12/2025

In business values are important to me…

08/12/2025

Tony’s Dad…my inspiration in business…

08/12/2025

Conquering the summit of Everest is like the relationship between CEO and CFO…

08/12/2025

Christmas message Tony and Rob…

08/12/2025

CopperFox testimonial from Caleb Male,
Kenai

Address

PO Box 133034
Auckland
1146

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+64800115230

Website

http://wisebizcounsel.blog/

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