Released, 8b Shamrock Drive, Kumeu, Auckland (2026)

28/05/2026

Ever quote a job, smash it out of the park, and then completely forget to follow up?

You're not the only one, and it doesn't make you a terrible business owner. You’re just busy. But leaving customers hanging means you're leaving money on the table for the company down the road.

Winning repeat work doesn’t require a 12-step corporate strategy. It just takes a simple daily habit:

➡️ Lock in a system: Stop trying to remember everything in your head while you’re driving between jobs. Use a daily follow-up list.
➡️ Set it and forget it: Put reminders in your phone the second a job wraps up, or better yet, assign the follow-up task to someone else.
➡️ Consistency builds trust: A quick "Just checking in on how that hot water cylinder is running" makes you look like the most professional operator in town.

Small habit. Massive difference to your bottom line.

If your evenings are already swallowed up by invoicing and you don't have time to text old clients, you don't need to hire a full-time office manager. You just need a hand.

Our team act as your local, NZ-based admin team. We chase the quotes, follow up with the clients, and keep your pipeline full while you're out on the tools (or out on the boat).

23/05/2026

After nearly five years of the pink and purple dots buzzing around town, the "Released Beast" was well and truly due for an upgrade.

When it came to the redesign and installation, we knew we needed a master of the craft. Enter Jimmy and the team at Adhere Graphics

We handed over a brief that was a bit 'weird and wonderful'—full of bright colours and bold ideas—and they absolutely nailed it.

It’s a massive shift from our old look, but it hits the mark perfectly for where we’re at now. Seeing the sheer craftsmanship Jimmy put into this rig is a great reminder of why we love what we do—backing local Kiwi experts who are the masters of their trade.

One thing’s for sure: Kellie is going to have to watch her right foot on the accelerator from now on. With a rig this unmissable, there’s no blending into the background!

14/05/2026

Looking back at our Pink Ribbon event this time last year, it’s amazing to see how far we’ve come. Our wonderful Lou Theobald is officially on a strong road to recovery, and having her here to share her story yesterday was a moment of real reflection for the whole Released whānau.

Lou was diagnosed back in November 2024. It was a curveball none of us saw coming. But yesterday, Lou said something that stuck with all of us: it was the people in her community that made all the difference.

From her football crew and family to her work whānau here at Released, having a team to lean on meant she didn't have to carry the weight alone. It’s a reminder that whether you’re facing a health journey or just trying to keep a business afloat, you’re never meant to do it all yourself.

A massive shoutout to Sarah and Kath for the incredible mahi in organising this year’s event. You poured your heart into this, and it showed.

We’re so proud of you, Lou. Your resilience is legendary, but we’re just glad we could be part of the "village" walking beside you.

Ladies, please don’t put yourselves at the bottom of the to-do list. Get checked. Do it for your whānau, and do it for yourself.

Every dollar helps fund life-saving research for the women we love. If you can, please chip in here: https://f.mtr.cool/zuwomprelq

14/05/2026

Looking back at our Pink Ribbon event this time last year, it’s amazing to see how far we’ve come. Our wonderful Lou Theobald is officially on a strong road to recovery, and having her here to share her story yesterday was a moment of real reflection for the whole Released whānau.

Lou was diagnosed back in November 2024. It was a curveball none of us saw coming. But yesterday, Lou said something that stuck with all of us: it was the people in her community that made all the difference.

From her football crew and family to her work whānau here at Released, having a team to lean on meant she didn't have to carry the weight alone. It’s a reminder that whether you’re facing a health journey or just trying to keep a business afloat, you’re never meant to do it all yourself.

A massive shoutout to Sarah and Kath for the incredible mahi in organising this year’s event. You poured your heart into this, and it showed.

We’re so proud of you, Lou. Your resilience is legendary, but we’re just glad we could be part of the "village" walking beside you.

Ladies, please don’t put yourselves at the bottom of the to-do list. Get checked. Do it for your whānau, and do it for yourself.

Every dollar helps fund life-saving research for the women we love. If you can, please chip in here: https://f.mtr.cool/hzzglstrqw

09/05/2026

Today is a special one, a day to stop and recognise the mums and mother figures who’ve been in our corner since day dot.

Before the Sunday evening mental-load kicks in and you start prepping for the week ahead, take a few moments to give her a bell. Put your feet up, and tell her you love her. The schedule for tomorrow isn’t going anywhere, but these moments matter most.

We also know that for some, today is a quiet or difficult one. If you’re missing someone today or finding the day a bit heavy, we’re thinking of you. Take it easy on yourself.

At Released, we’re lucky to have a team of incredible mums who handle the juggle every single day. We do what we do so you can spend less time on the admin, and more time on the calls that actually count.

Happy Mother’s Day to all the legends in our community. Enjoy the rest of your Sunday

01/05/2026

Today was a special one.
Actually, it was a bit of a double celebration.

Today marks 12 years of Released. It’s a massive milestone, but looking back, it’s never been about the years on the clock—it’s always been about the people.
We’ve always believed that business should be a vehicle for a better life, not a weight that drags you down.

We live that out through our values every single day:
• Grit: We roll up our sleeves and get stuck into the messy admin so you don’t have to.
• Gather: We’ve built a powerhouse team so you’ve always got an expert in your corner.
• Grow: We’re here to see your business thrive, not just survive.
• Give: We give our team the flexibility to be present parents and creative souls, so they can give you their absolute best.

Business is better when it’s done together, and today was a perfect reminder of the community that keeps us going. We spent a long lunch with the Rocketspark crew to celebrate Jeremy and Grant’s new book, Creative Freedom. It’s a carefully crafted guide to help other creatives find their way, and we can’t wait to dive in.

Then, after making our way back from Cambridge to Auckland, we were greeted by the "Released Beast" with its brand-new signwriting! There was no better team for the job than the legends at Adhere Graphics. It’s bright, bold, and a bit of fun—just like a certain someone we know. 😉 We’ll do a proper reveal soon, stay tuned.

Reflecting on the last 12 years, it’s the long-lasting relationships that bring the real depth to what we do. When you’re surrounded by your people and a community that "gets it," the hard work feels a lot lighter.

We’re so proud to be the engine room for the people who build New Zealand. Thanks for being part of the family.

31/03/2026

A personal note from our founder, Kellie.

They say a true leader knows when to branch out. For me, that moment has arrived.

While I love Released and the incredible freedom we give business owners, my personal bandwidth is full. I have found a higher calling that demands my absolute focus: Competitive Indoor Foliage Cultivation.

After months of secret practice, I have been invited to join the elite Pacific Monstera Masters League. To succeed, I must move beyond emails and spreadsheets and dedicate myself 100% to humidity control, variegated genetics, and leaf shine algorithms.

What this means for Released:
While the team is staying, my presence will be… botanical. I will no longer be on Zoom. Clients requiring consultation with me must visit my new 'Green Sanctuary' in the Kumeū hills. All strategy sessions will take place while we silently maintain a rare orchid collection.

My ultimate goal is to win the 2027 Tokyo Bio-Flora Expo for 'Most Symmetrical Air Root.' I appreciate your understanding as I enter this silent, humid new chapter.

Keep growing. Keep flowing. 🌿

29/03/2026

The Released bookkeeping team will work with your accountant, not against them. Keeping tidy books makes their job a lot easier—and yours, too!

21/03/2026

Messy books can be the bane of a trades business owner's existence! Procrastinating your reconciliations, receipts, and other financial admin tasks is easy in the moment and will make things exponentially harder down the road.

If you can't keep your books in order, that's OK. Help is available! There are bookkeeping wizards on the Released team who can take care of cleaning up your finances while you do what you do best. 👉 released.co.nz

18/03/2026

Getting your payroll right is no joke! Paying your people correctly and on time is crucial to success as a business owner; without proper payroll practices you're putting yourself at risk of all the things mentioned here and more.

Released are members of the New Zealand Payroll Practitioners Association and have team members who specialise in this important aspect of business. Don't settle for less than the best!

16/03/2026

We're a NZ-based team of virtual assistants, spread across the isles of Aotearoa with an array of professional backgrounds and skills. That means no time zone lags, no language barriers, and plenty of relevant and local expertise that will help us make your business better.

Released

28/05/2026

23/05/2026

14/05/2026

14/05/2026

09/05/2026

01/05/2026

31/03/2026

29/03/2026

21/03/2026

18/03/2026

16/03/2026

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