Released

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Released Offload your admin, free-up your time & grow your business with virtual business support. We make it easy to delegate. So what are you waiting for?

Our tradie support services are locked, loaded, and ready for you to take advantage of. We’ve been providing admin support to tradespeople for years now, and have grown a team of talented people who can take care of all the details without missing a beat. We free you up to use your sought-after trades skills—after all, that’s what you’re good at and what you can bill for. We’re right for you if you want:
* More freedom and less stress in your life.
* A sounding board to offload to.
* Time to work on your business not just in it.
* Greater financial rewards.
* More time with family and friends.
* Happy, returning customers who sing your praises to others. Not only will you have your own dedicated assistant, but access to our entire team’s collective support and wide range of skills. Pay for one VA and get a whole team behind you! Offload your admin, free up your time & grow your business without the stress.

Our clients from a plumbing company in the North Island came on board in December 2021 with a budget of 10 hours per wee...
14/10/2026

Our clients from a plumbing company in the North Island came on board in December 2021 with a budget of 10 hours per week and a list of key tasks that they wanted to get off their plate. Their main focus was to offload a big chunk of the phone calls that the owner received each day so he could lead the team, schedule their jobs, and quote new work. They also wanted to develop a strong professional reputation online to secure referrals from existing clients and new business opportunities.

Working with the Released team allowed them to create a professional, clean, and relatable brand presence. They cracked 100 five-star Google reviews, cleared the bulk of their overdue debtors, and handed over 20 hours worth of phone calls each month. It was revolutionary to have that time given back to their leader to focus on what he does best: winning more work and leading his team. 20 hours per month only equates to 1 hour per day, but when that 1 hour was spread over 40 phone calls each day it meant 40 interruptions. Eliminating these allowed the owner to fully focus on the tasks he was completing.

As they have grown and required different types of support, our work for them has evolved (one stop business support shop!). They were able to hire a full-time administrator. Now they have three, supporting 14 staff in the field. They are expanding their services geographically, and we love to see their continued success. Our marketing team now helps them out with social media content to bring in more business.

12/10/2026

That one about putting it off till the end of the financial year? Comes back to bite you, every time.
Chase that perfect score 👉 released.co.nz

Have you ever wondered what our most-requested service is?  You might be surprised—it’s not data entry or bookkeeping. I...
11/10/2026

Have you ever wondered what our most-requested service is?

You might be surprised—it’s not data entry or bookkeeping. It's actually calling our clients' customers and scheduling appointments. This task is a time suck, but it's also very important—and having someone friendly, professional, and organised on the end of the phone (not a distracted tradie pulled off their tools) is crucial to building a great reputation for your business. Our clients love the certainty of knowing their customers are contacted promptly and appointments are being scheduled well in advance. Most of them gain 3-4 hours a week just by taking fewer calls, and feel more organised to boot.

10/10/2026

We said we'd hand-picked a crew that sticks together… we just didn't say how tight. 😅
Some teams do Friday drinks. We do emergency sunroof hugs. Team culture like this is why our clients get a team that genuinely has their back.

07/10/2026

Our team are your "somehow"! Get the professional problem-solvers on the case.
👉 released.co.nz

Scribbling a new customer’s details on the back of a greasy burger wrapper or an old timber offcut? Let’s be honest: tha...
30/09/2026

Scribbling a new customer’s details on the back of a greasy burger wrapper or an old timber offcut? Let’s be honest: that’s a fumble waiting to happen.

When the phone rings mid-job, it’s easy to rush the conversation just to get back to the tools. But missing the vital details costs you time, fuel, and professionalism.

Landing customers requires some focus! Before you hang up with a new lead, make sure you've ticked off these five essentials:

1. The basics: Full name, mobile number, and email address. (Double-check the spelling! Nothing kills a professional vibe faster than a bounced quote email).

2. Job type & urgency: Is it a leaky pipe flooding the kitchen right now, or a bathroom re-wire planned for two months' time?

3. Location & access info: Where is the job, and is there anything tricky about getting on-site? (e.g., tight driveway, gated community, or a dog to watch out for).

4. Budget expectations: If it's a massive project, getting a ballpark figure early ensures you're both on the same page before you spend hours pricing it up.

5. The agreed next step: Never leave it at "Cool, I'll give you a buzz later." Lock in a specific day for a site visit, a timeline for the quote, or the next action.

There's good news: Released can take this off your plate entirely. If you’re up a ladder or running a digger, you can’t exactly pull out a notepad. But you can put our people on the job of answering phones.

When you work with us you get a dedicated, NZ-based admin team answering your phone and managing your inbox. We don’t just take messages; we vet the leads, tick off this exact checklist, log the details straight into your job management software (like Tradify or Fergus), and book the site visit directly into your calendar.

Your clients get a polished, professional experience on the first ring, and you just show up to do the work. Find out more at released.co.nz

28/09/2026

It's not about where you work... it's who you work with!

In the Released office we have some fun, collectively troubleshoot problems for our clients, and get stuff done. All in a day's work, really.

We get it. Your business is your baby, and it’s hard to hand over the keys. But trying to play CEO, project manager, est...
27/09/2026

We get it. Your business is your baby, and it’s hard to hand over the keys. But trying to play CEO, project manager, estimator, and receptionist all at the same time comes with a massive hidden cost.

Here is the real price you pay for doing everything yourself:

➡️ The opportunity cost: Every hour you spend tied to a laptop doing data entry or chasing up receipts is an hour you aren’t on-site earning your premium billable rate, or locking in that next big contract.

➡️ Delayed growth: When you’re completely buried under a mountain of daily paperwork, you don’t have the headspace to make big-picture decisions. You’re just surviving the week, not building a future.

➡️ The burnout risk: Working 70-hour weeks isn't sustainable. Eventually, the stress catches up with you, leading to dropped balls, cranky client responses, and zero energy left for the family on the weekend.

The most successful trade businesses in New Zealand don’t have bosses who do everything. They have bosses who know their value, protect their time, and hand the back-end grunt work over to the more efficient and experienced professionals.

(That's us: released.co.nz)

This year's ServiceM8 update is a big one! There's a lot to disseminate from their latest drop, and we're already excite...
24/09/2026

This year's ServiceM8 update is a big one! There's a lot to disseminate from their latest drop, and we're already excited to learn about the new features and figure out which ones will best serve our ServiceM8-using clients. One game-changing bit of news is that Android will now have full feature parity with iOS, opening up ServiceM8 as a viable option to more trades businesses.

We stay on top of all the job management software features so you don't have to. If you're wondering, though, here's a quick rundown of some of the new ones they've announced....

What a night at the Annual VA Awards on Saturday! It was awesome to be in a room full of incredible business owners, all...
23/09/2026

What a night at the Annual VA Awards on Saturday!

It was awesome to be in a room full of incredible business owners, all backing each other and continuing to achieve whatever they put their minds to. The energy was next level.

It was an honour for Released to sponsor the VA Best Newcomer Award, and a huge congratulations again to Opal Reign! 🎉 The dedication and clear direction you've poured into your business really shone through. Everything is sharp and carefully curated, from your pricing models to your messaging. It's no surprise the judges took notice.

Here's to everyone who's building something they're proud of. We can't wait to see what's next! 💜

Address

8b Shamrock Drive, Kumeu
Auckland
0810

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