Mailshop

01/09/2023

Shout out to Tooticus who went live with their online gift shop this week 🎉

We’ve been working together to get the website and backend just 👌

If you’re looking for beautiful, unique and quality gifts, their collection is a must see!!

Tooticus

27/07/2023

"The physical tactile strength of direct mail, when combined with personalisation and data from digital, magnifies its positive impact."

https://bit.ly/3XSB6Fg

Bower Collective used direct mail triggered by online browsing activity

25/07/2023

If you caught our earlier post, you'll know that postcards are the most cost effective bulk mailing service when sending with NZ Post.

Now check out how those postcards can turn your leads into customers.

https://bit.ly/44IqXx6

In the digital age, where emails and social media dominate marketing strategies, direct mail might seem like a relic of the past. However, direct mail, particularly postcards, continues to demonstrate

19/07/2023

Automation has evolved to help us in the off-line world, where it's effects can be felt all the more keenly.

That's because direct mail has been proven in one study to have a more significant impact on our emotions than digital alone, resulting in stronger recall a full week later!

Humans are hard wired to respond to tangible stimulation.

Direct mail automation is greatly underutilised in NZ.

Also known as 'triggered mail' or 'programmatic direct mail', direct mail automation is technology that auto prints and mails postcards, letter or other mailing pieces.

Based on behaviour and/or timing, triggers can be programmed for your website, CRM or third party app.

Retailers can target abandoned shopping carts with a postcard that contains a coupon code to give them that nudge to complete the purchase.

For more examples, check out the article below.

Want to know how this might work for your business? Get in touch with the Mailshop team.

https://bit.ly/3PTBPDS

What is direct mail automation, and how can it boost your business? Here's what you should know.

17/07/2023

A quick summary of the 4 ways eCommerce execs can maximsie digital dollars 💳:

1: Prioritise Ruthlessly: Know your brand, know your customer and what it is you're trying to achieve. You'll always be competing for dollars so it comes down to prioritising what is important.

2. Get Everyone on the Same Page: Every department needs to be clear on prioritisation and alignment so that all resources are being utlitised to achieve the same goal across the business.

3. Use Digital to Amplify the Physical: Retailers can utilise digital channels to boost in-store performance, leading to better outcomes all around and justifying digital spend across the business.

4. Have the Analytics to Back You Up: Fight for every dollar and lead with analytics, don't lead with your gut. Put the customer at the centre of your business cases. Draw on the analytics to show your success and prioritise accordingly.

What ways would you add to this list for maximising digital dollars? Tell us below 👌

Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

13/07/2023

Today we spend time with family. Reconnecting, reflecting and looking forward to another fruitful year.

We hope all our staff, clients and friends get to do the same.

And if you're up before sunrise, you may find the Matariki stars by looking to the northeast horizon. Search for the line of stars that form Tautoru (Orion's belt). From there, you should find the cluster that makes up the Matariki stars 🌟

12/07/2023

The humble postcard is the most heavily discounted bulk direct mail piece you can send. 📭

Depending on your audience, industry, and specific campaign objectives, the ol' post card could slide into your omnichannel marketing exceptionally well.

NZ Posts AdCard bulk mail service is a strong choice for many reasons:

1. Cost Effective: Starting from $0.55 per item for qualifying mail, these are far more affordable than larger formats or envelopes. Their simplicity also results in reduced print & production costs.

2. Attention-Grabbing: Sure, they're compact in size but they're likely to pack a punch with clever creative. Physical mail with visual impact has been proven to be more memorable than digital comms.

3. Quick and Easy to Read: The limited space forces your message to remain clear and concise. Make it work to your advantage with a clear call to action, coupon, QR code or offer.

4. Tracking & Measurement: Postcards can be easily tracked for response rates and campaign effectiveness. Use unique URLs, phone numbers, or promo codes to measure the success of your campaign and make data driven decision for future optimisations.

Want to know more? 👩‍💼 Talk to our direct marketing specialists today!

06/07/2023

A proud partner of , we turn your customer data into hyper-personalised messages across email, SMS, push notifications, and more.

Show your customers that you know them by putting all that behavioural and profile data to good use.

Need help? Our experts are just a call away.

04/07/2023

For business owners, marketers, and agencies looking to send bulk direct mail in NZ, knowing the requirements to qualify for mailing discounts is crucial.

As is knowing where those discounts begin.

As of 1 July, the cost to send a standard letter domestically rose to $2!

But did you know that you can send bulk direct mail in New Zealand from just $0.55?

Read our latest blog post to find out how: https://bit.ly/3NvnoDk

22/06/2023

What to consider when choosing a 3PL provider for eCommerce businesses:

1. Scalability: Nimble enough to handle small order volumes just as easily as large volumes.

2. Visibility: Inventory levels are available, accessible and accurate at all times.

3. Fast Shipping: How quickly can your orders arrive with your customers? What'sWhat'sWhat's the most cost effective method to do so?

4. Attention to Detail: When your product arrives in your customers' hands, it must satisfy their expectations, seamlessly exude the qualities of your brand, while also balancing costs and resource requirements. That's Mailshop's specialty!

5. Return Management: Treat returns as a reverse purchase - with all the care and oversight that goes into managing the original purchase. The right 3PL will respect this process and it's ability to keep your customers coming back even when things go wrong with an order.

6. Integration: Perhaps most important in integrating your system with your chosen 3PL is ensuring that your most valuable resource (your time) is not wasted on manual interactions and requests for missing information.

7. Excellent References: Is it a struggle to get good references?

8. Capability: Whether it’s kitting, subscription box services, influencer packs or simple pick, pack and distribute of daily orders, you need to ensure your 3PL is flexible and capable of handling your changing needs.

9. Responsiveness: How well would they respond to large changes in order volumes due to sales promotions? How would they track products in case of a recall?

10. Customer Service: Will you have a dedicated Account Manager to work with you?

Check out our full article for more.

Possibly the most important consideration in choosing a third party logistics (3PL) provider is to ensure they’re nimble enough to service e-commerce fulfilment needs from infancy through to maturity. A 3PL should serve as a strategic partner in helping e-retailers compete, making large scale ware...

20/06/2023

Time for another trip down memory lane with this direct mail piece.

This was a Mailshop self promotion that aimed to introduce the new kid on the block...

The QR code 🤯

The record player was used as an analogy for "the more things change, the more they stay the same" before directing the recipient to use the QR code (some for the very first time!!) where they were served a personalised skit.

If you're running an ABM strategy or have a segment with proven intent, a creative direct mail piece is a super effective way of nudging them across the line.

Talk to our team today!

15/06/2023

⚠️ NZ Post's annual price increase hits on July 1st ⚠️

The main changes to come into effect from this date include:
• Postal products increase ~5% across the board
• Courier Select Au increases ~4%
• No more covid surcharges!
• Changes on additional Compensation Cover

👉 There's still time to get your mid-year direct mail campaigns printed and out the door before this price increase.

📦 E-commerce businesses: mark that date in your calendar for a pricing update and if possible, get that next promo live prior to the increase!