Stephanie Crawford - Bookkeeping Business Coach

30/08/2026

𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐜𝐡𝐚𝐫𝐠𝐞?

It’s probably one of the most common questions bookkeepers ask.

And I completely understand why. Sometimes we just want someone to give us the answer. 😃

But when it comes to pricing, I think there are some better questions to ask.

What does my business actually need to earn?

What do I need to pay myself?

What capacity do I have?

Where do I want this business to go?

Could my current pricing support someone else doing the work if I needed to replace myself?

Those questions give you far more useful information than knowing what another bookkeeper happens to charge.

I wrote recently about an idea I love from Derek Sivers: sometimes the right questions are more valuable than the right answers.

👉 Read the blog here: https://stephaniecrawford.co/post/right-questions-better-answers

And if pricing is one of the things you’re currently questioning, I’ve also made my Pricing for Profit masterclass available for free.

It will help you take a much closer look at your pricing, your numbers, and what needs to be true for your pricing to support the business you actually want to build.

👉 Access the free Pricing for Profit masterclass here: https://stephaniecrawford.co/pricing-for-profit-masterclass

20/08/2026

This was so fun to be part of and everyone involved did such a great job. I've watched this so many times!! 😀

It was an honour to be asked to judge the annual NZVA Awards again this year and it was inspiring to see what the nominees are up to in their VA businesses.

I'll be attending the Awards night again next month - will I see you there NZ VAs??

20/08/2026

Downtown at the Hyatt for the MYOB Roadshow on a beautiful sunny day. Great afternoon.

20/08/2026

I'm in downtown Auckland on a beautiful winter's day, about to go to the MYOB ROADSHOW, and just enjoying the downtown sun for a few minutes before I head in. Isn't it a beautiful day!!

MYOB

16/08/2026

Do you know what a virtual coffee is? Some people seem to and some people have never heard the term before but if you're a bookkeeper in New Zealand, Australia, the US or Canada, I would love to have a virtual coffee with you. Send me a DM or comment below. 😃

13/08/2026

“It’s quicker if I just do it.”

Yep. It probably is.

Especially when you’ve been doing the work for years, the process is in your head, and you know exactly how you like things done.

But if everything continues to rely on you, that eventually becomes a capacity problem.

And this is where pricing comes into the picture too.

Your pricing needs to give you room to bring in support, build systems, and create a business that doesn’t depend on you doing every single thing yourself.

If your pricing only works while you’re the one doing all the work, it’s worth asking whether it really supports the business you want to build.

I talk more about this in my free Pricing for Profit masterclass.

👉 Access the masterclass here: https://stephaniecrawford.co/pricing-for-profit-masterclass

13/08/2026

13/08/2026

13/08/2026

I am down in Manukau in Auckland for the NZQBA conference, which is on tomorrow. I'm all set up with my stand and ready to go for tomorrow.

I've already had lots of really cool chats with some bookkeepers as I've been setting things up over there and now I've just checked into my hotel.

Tomorrow I'm going to be part of the Roundtables where groups of bookkeepers will move around various tables to learn more about specific topics. My specific topic is Growing A More Profitable Bookkeeping Business. Like, obviously 😁

There are 3 things that I'm going to be talking about during these conversations - pricing, systems and delegation - as levers to pull to grow a more profitable bookkeeping business.

Come see me if you're there, otherwise, if you want to talk to me about these things, and about your business specifically, my free 30 minute Bookkeeper Breakthrough Session is the next step for you.

The link to book a time with me is in my bio.

12/08/2026

One of the first things I look at when a bookkeeper tells me they’re stretched thin is pricing.

Because if the business has grown faster than your capacity, pricing starts to matter in a much bigger way.

Can your current pricing support:
• bringing someone into the team?
• creating some breathing room?
• paying for better systems?
• reducing the amount of work that only you can do?

These are the kinds of questions I want bookkeepers to be asking much earlier.

Pricing isn’t just about what you charge a client today. It has a direct impact on the kind of business you’re able to build tomorrow.

If this is something you’ve been thinking about, you can access my free Pricing for Profit masterclass here:
https://stephaniecrawford.co/pricing-for-profit-masterclass