05/06/2026
DID YOU KNOW?
New Zealand's squash market is growing fast, and it can't get enough supply. Total imports of fresh and chilled squash jumped over 60% between 2022 and 2023, reaching 900,808 kg, driven by rising demand for healthy, plant-based foods. Tonga emerged as the standout Pacific performer, more than doubling its export value from NZD 326,147 to NZD 826,383 in a single year.
But perhaps the most telling insight came directly from New Zealand importers: they currently bring in around 50 tonnes of squash during the October/November peak season and have the capacity to take 100 tonnes, if the supply were available. That's a gap no one is filling.
For Pacific Island exporters who can deliver consistent volumes and meet biosecurity requirements, squash isn't just a vegetable; it's an open door into one of New Zealand's fastest-growing fresh produce categories.
Read the market insights for squash on the PTI website.https://pacifictradeinvest.com/media/kkvfe3dv/market-insight-full-report-squash-apr-2026-_converted.pdf