Wise Studios Auckland

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Wise Studios Auckland We help clients build their identities and lift their brands through creativity & craftsmanship.

At Wise Studios, we are passionate about helping our clients build their identities and enhance their brands through the power of creativity and craftsmanship. We specialise in planning, designing, and project managing signage and wayfinding strategies that empower people to communicate, engage with, and navigate branded spaces. Our interdisciplinary team of skilled planners, designers, and manufacturers work together seamlessly to craft and produce optimal wayfinding and signage solutions for some of New Zealand's leading brands. With a focus on large-scale commercial, corporate, and wayfinding signage, we create impactful solutions for public spaces, amenities, and venues. Through close collaboration with our clients, we develop products that effectively market their businesses while creating a positive and enjoyable user experience. We believe in the importance of merging innovative design with practical functionality to ensure our clients' brands are authentically represented and seamlessly integrated. With three studios situated in Auckland, Wellington, and Christchurch, we have a strong presence throughout New Zealand. Our widespread network enables us to effectively serve clients nationwide while maintaining a local touch and understanding of regional nuances. Each studio is staffed with talented professionals who bring their unique expertise and unwavering passion for creativity to every project.

Fun and functional factory signs!Their exterior signage is all business, but Americold have a lot of fun with their indo...
20/10/2026

Fun and functional factory signs!

Their exterior signage is all business, but Americold have a lot of fun with their indoor signage. We have designed a range of custom whiteboards for the team at Americold – these are a great interactive addition to staff spaces.

Project Manager – Raul
Design – Serena
Client – Americold
Site - Multiple

The best outcomes happen when we’re in it together.We have been working with Vee for a long time, and it always a pleasu...
19/10/2026

The best outcomes happen when we’re in it together.

We have been working with Vee for a long time, and it always a pleasure working on projects with him.

Even the smokers hut needs a sign!Americold has been trusting us with their signage for many years now, we have designed...
18/10/2026

Even the smokers hut needs a sign!

Americold has been trusting us with their signage for many years now, we have designed, built and installed everything from simple panel signs through to plinths and pole signs across multiple sites.

Project Manager – Raul
Design – Serena
Client – Americold
Site – Multiple

Another time capsule from our Signwise days!Continuing the theme from last week’s archives post with these fantastic pic...
14/10/2026

Another time capsule from our Signwise days!

Continuing the theme from last week’s archives post with these fantastic pictures one of our followers sent in.

Andre used to work for Signwise back in the late 1990s and early 2000s and shared these photos of one of our Directors, Shae – back in the days when he was working as the Production Manager down in the Christchurch branch. As it happens, Luc (our other director) was also working at Signwise Christchurch at the time. Wonder if they imagined they would end up business partners who owned the company in the future?

The last image is particularly brilliant as it shows a collage of images of completed jobs the team had worked on, look at all those fabulous old logos!

Big bold signs for the local.This site needed some bold new signage; we had fun using big designs and bright colours thr...
12/10/2026

Big bold signs for the local.

This site needed some bold new signage; we had fun using big designs and bright colours throughout the site. These signs have definitely hit the brief to make the business visible.

Project Manager – Luc
Design – Serena
Client – Enigma Projects
Site - Mangere Bridge Tavern

Wise Studios has been around for 40 years!We use to be known as Signwise back in the day, but the core of dedication to ...
07/10/2026

Wise Studios has been around for 40 years!

We use to be known as Signwise back in the day, but the core of dedication to our craft has been around since the beginning.

Take a trip down memory lane seeing the company branding evolve through various iterations since the 1980’s to where we are today, trading as Wise Studios.

A refresh can make all the difference.We did some nice new ACM panels for the Ellerslie Business Centre recently, this i...
05/10/2026

A refresh can make all the difference.

We did some nice new ACM panels for the Ellerslie Business Centre recently, this is a fantastic way to refresh a fascia area / business entrance.

Project Manager – Raul
Design – Serena
Client – Ellerslie Business Centre

How cool is this plinth?From The Archives – 2009 Bright Sparks PlinthThis job was done back in 2009 when we were still b...
30/09/2026

How cool is this plinth?

From The Archives – 2009 Bright Sparks Plinth

This job was done back in 2009 when we were still branded as Signwise, and we don’t have many details about it, but what a fun build! We are sure the kids would have loved it.
Client – Bright Sparks

Little details, big difference.We worked with Chris at Constant Building Management to create a signage solution for the...
28/09/2026

Little details, big difference.

We worked with Chris at Constant Building Management to create a signage solution for the interior of the Connaught apartments in the Waterloo Quadrant, after extensive renovations were undertaken.

We knew immediately that this beautiful old building needed signage that integrated seamlessly and felt appropriate to the architecture.

The silhouette of each sign draws on the shapes in the coffered ceilings, while the finish ties back to the door hardware and picture frames throughout the building. The typeface was chosen to tie in with existing exterior signs that remained in place when the renovations were complete, and the infill lettering ads extra dimension to the signs.

Project Manager – Luc
Designer – Serena
Client – Constant Building Management
Site – Connaught

From The Archives – 2013 MOTAT BillboardWe had a little rummage through some older files and found some neat project pho...
23/09/2026

From The Archives – 2013 MOTAT Billboard

We had a little rummage through some older files and found some neat project photos through the years. So, we thought we would start sharing some of our favourites in a series of “from the archives” posts. And what better way to kick this off then with this fabulous museum billboard.

Client – MOTAT

Address

67 O'Rorke Road, Penrose
Auckland
1061

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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