29/07/2025
We took a deep dive into the current F1 drivers' personal websites and their ecommerce platforms of choice 🛒🏁
📝Key takeaway: There is ZERO consistency between drivers!
Some drivers sell merchandise directly, some through third-party sites, some only via their team’s store and one even sells via another driver’s site.
🥇Shopify leads the grid with 7 drivers: Sir Lewis, Lando, Fernando, Oscar, Yuki, Oli and Esteban.
🥈Webflow: 3 drivers (none selling directly).
🥉WordPress: 3* drivers (none selling directly... yet - Charles incoming!).
Other platforms spotted include Sanity, Prestashop, Framer and custom-coded solutions.
Interestingly, many drivers have websites with no direct ecommerce, instead directing fans to third-party or team sites for purchases.
*Gabriel's site was down during our research but he's a confirmed WordPress user.
Data as of 18/07/2025