Procreate

21/07/2026

RaceRanger is a real-time drafting detection system designed for triathlon and cycling races. It uses sensors and on-bike lights to clearly indicate when athletes are within the legal drafting distance, helping competitors stay compliant without relying solely on referees.

Procreate was brought onboard to work with RaceRanger to develop the 3rd generation of the draft sensor unit. Extensive waterproofing and stability testing was undertaken in house to deliver a robust and reliable design.

The Procreate team is proud to have delivered production units for tight deadlines toward being utilised for key race days.

20/07/2026

Winnie the studio dog doing final quality control checks before the ewes head out in the field. She says "10/10, very respectful sheep"

09/04/2026

A massive thank you to Resene for supporting the MTLT flock of champions. Its truly delightful seeing the completed artworks on display for the community to enjoy.

The 2026 Golden Shears competition unveiled a vibrant flock of sheep at the north entrance to Masterton. Celebrating the international shearing community, ‘Flock of Champions’ reflects the town’s proud rural heritage and home of the Golden Shears.

08/04/2026

We would like to welcome Dan Little to the Procreate team.

Dan has worked for 3 years in a design consultancy based in Ireland after graduating from TUDublin with a degree in Product Design. Dan thrives on innovation projects allowing clients to grow through considered and collaborative design solutions. When he isn't designing you will find him on the water or on his bike.

25/03/2026

Earlier this week, the University of Auckland’s Newmarket Innovation Precinct (NIP) hosted a fantastic student engagement session in collaboration with the Centre for Innovation and Entrepreneurship (CIE) and the Centre for Advanced Materials Manufacturing and Design (CAMMD).

A big thank you to Arash Honaryar and Amirali Amirian from CAMMD for sharing insights into their PhD research journeys and how their skills translated into real-world impact through internships with NIP companies.

Graham and Upesh also delivered an engaging presentation on Procreate’s product design process, walking through some of our past work and wrapping up with a thoughtful Q&A session.

One insight from Graham hit home during the Q&A: Great teams can make average products succeed, but even great products can fail without the right team.

A powerful reminder that innovation is ultimately about people.

It was a privilege to contribute and give back, even in a small way, to the future of our industry here in New Zealand.

05/03/2026

We are proud to be part of this project and love seeing the sheep out in the open!

A vibrant flock of sheep at the north entrance to Masterton was unveiled last night, on the eve of the 2026 Golden Shears competitions. ‘Flock of Champions’ ...

03/03/2026

Procreate are proud to see the Flock of Champions public art installation unveiled in Masterton to kick off the 2026 Golden Shears sheep shearing and Woolhandling Championship.
The group of sheep sculptures have been painted by local Masterton artists to celebrate the diverse nations competing at the event.

Procreate worked closely with Masterton Trust Lands Trust to design the geometric fiberglass sheep canvases that were then produced by Bootleg design.

The team has enjoyed working on this project and are thrilled to see the sheep bought to life by the atrists and how out in the open for everyone to enjoy.

04/12/2025

At Procreate, our in-house dimensional, submersion, and atmospheric testing gives clients fast and accurate performance feedback without the delays of external labs. These insights prove designs or highlight opportunities for improvement before designs are released into the real world.