Procreate

14/09/2026

It’s always a great feeling to see products we’ve helped develop making an impact on the world stage.
Over the weekend, RaceRanger played a crucial role in monitoring and enforcing drafting rules during the bike stage of the Ironman 70.3 World Championships in Nice, France.
The icing on the cake was seeing Kiwi Hayden Wilde Athlete take an incredible win, followed closely by a storming performance from Kristian Blummenfelt.
Cool NZ tech, world-class athletic performance, and a pretty special result. 🇳🇿

📸 - Pablo Blazquez Dominguez / Getty Images for Ironman

11/08/2026

Not all projects need to be large and complex to add genuine value.

Boundaryline asked Procreate to help improve their storage and transport efficiency while reducing product damage and packaging waste. The solution was simple - a handful of product specific spacers that securely hold their pre-assembled fence panels and replace the metres of single use bubble wrap previously used.

Procreate helped Boundaryline by refining the proposed concept and making further efficiency improvements. The team identified ways to reduce material usage and manufacturing costs while also increasing product strength. Additional features were incorporated to make production more efficient and scalable. 3D printed prototype spacers were created for testing the design before they were signed off for tooling and mass production.

The spacer system allows more panels to be loaded onto each pallet, delivering almost a 30% improvement in pallet utilisation. This has reduced both freight costs and warehouse storage requirements. The project supported Boundaryline with their sustainability goals by replacing large amounts of bubble wrap with a durable and recyclable spacer solution. In addition to reducing packaging waste, the spacers provide consistent panel separation and improved protection during transport.

Sometimes small, simple projects can have a big impact!

21/07/2026

RaceRanger is a real-time drafting detection system designed for triathlon and cycling races. It uses sensors and on-bike lights to clearly indicate when athletes are within the legal drafting distance, helping competitors stay compliant without relying solely on referees.

Procreate was brought onboard to work with RaceRanger to develop the 3rd generation of the draft sensor unit. Extensive waterproofing and stability testing was undertaken in house to deliver a robust and reliable design.

The Procreate team is proud to have delivered production units for tight deadlines toward being utilised for key race days.

20/07/2026

Winnie the studio dog doing final quality control checks before the ewes head out in the field. She says "10/10, very respectful sheep"

09/04/2026

A massive thank you to Resene for supporting the MTLT flock of champions. Its truly delightful seeing the completed artworks on display for the community to enjoy.

The 2026 Golden Shears competition unveiled a vibrant flock of sheep at the north entrance to Masterton. Celebrating the international shearing community, ‘Flock of Champions’ reflects the town’s proud rural heritage and home of the Golden Shears.

08/04/2026

We would like to welcome Dan Little to the Procreate team.

Dan has worked for 3 years in a design consultancy based in Ireland after graduating from TUDublin with a degree in Product Design. Dan thrives on innovation projects allowing clients to grow through considered and collaborative design solutions. When he isn't designing you will find him on the water or on his bike.

25/03/2026

Earlier this week, the University of Auckland’s Newmarket Innovation Precinct (NIP) hosted a fantastic student engagement session in collaboration with the Centre for Innovation and Entrepreneurship (CIE) and the Centre for Advanced Materials Manufacturing and Design (CAMMD).

A big thank you to Arash Honaryar and Amirali Amirian from CAMMD for sharing insights into their PhD research journeys and how their skills translated into real-world impact through internships with NIP companies.

Graham and Upesh also delivered an engaging presentation on Procreate’s product design process, walking through some of our past work and wrapping up with a thoughtful Q&A session.

One insight from Graham hit home during the Q&A: Great teams can make average products succeed, but even great products can fail without the right team.

A powerful reminder that innovation is ultimately about people.

It was a privilege to contribute and give back, even in a small way, to the future of our industry here in New Zealand.

05/03/2026

We are proud to be part of this project and love seeing the sheep out in the open!

A vibrant flock of sheep at the north entrance to Masterton was unveiled last night, on the eve of the 2026 Golden Shears competitions. ‘Flock of Champions’ ...

03/03/2026

Procreate are proud to see the Flock of Champions public art installation unveiled in Masterton to kick off the 2026 Golden Shears sheep shearing and Woolhandling Championship.
The group of sheep sculptures have been painted by local Masterton artists to celebrate the diverse nations competing at the event.

Procreate worked closely with Masterton Trust Lands Trust to design the geometric fiberglass sheep canvases that were then produced by Bootleg design.

The team has enjoyed working on this project and are thrilled to see the sheep bought to life by the atrists and how out in the open for everyone to enjoy.