Dot Two Dot: Brand with Social Impact

26/03/2024

Ever wondered why sales and marketing seem to be speaking different languages?

It’s because they often view their goals through different lenses. While sales focus on moving products, marketing delves into the emotional journey of the buyer.

The truth is, success lies in merging these perspectives. When sales appreciate the power of storytelling and emotional engagement, and marketing aligns with the end goal of product movement, magic happens.

It's time to let go of the notion that a "better mousetrap" sells itself. In a world where people buy with their hearts and justify with their minds, combining the strengths of sales and marketing can create a solid, unified force that truly resonates with customers.

15/03/2024

Roadmap to digital marketing success

New business, a non-profit or want to upskill a staff member?

We've been listening and have sourced the ideal solution for those who need digital marketing guidance without the agency price tag.

Introducing the Roadmap: a comprehensive digital marketing course designed specifically for you. Whether social media mystifies you or SEO seems like a foreign language, this course breaks it all down, teaching you the practical skills to manage your own marketing effectively.

The cherry on top? You get fortnightly trainings with our Digital Marketing expert to help you grow and build your business. Its like having a business coach guiding you're to success.

Once you invest in the Roadmap, you gain access to continuous updates that keep pace with the ever-changing digital landscape, ensuring you're always ahead of the curve. Plus, you're not alone – you'll join a global community of learners, all sharing the journey to marketing mastery.

Ready to take control of your digital marketing? Click for more details and join the Roadmap revolution today. https://dottwodot.co.nz/product/roadmap-digital-marketing-course/

12/03/2024

Is Your Brand Keeping Up?

In the whirlwind of business, did you know that your brand is way more than a cool logo or a snappy slogan? It's literally the heartbeat of your business, shaping how the world sees and vibes with you.

That's why giving your brand a health check every 18 months isn't just smart—it's crucial for keeping things fresh, relevant, and super connected with your audience. Yep, we're talking about the mighty brand audit!

Why, you ask? Because markets change, new kids show up on the block, and customer tastes evolve. A brand audit keeps you on your toes, making sure your brand’s still giving off those irresistible vibes that captivate your crowd. Plus, it's a killer way to spot new chances to shine and stay truly you.

Not quite sure where to start? Don't sweat it! We've whipped up a nifty guide to walk you through each step and help make your brand the best version of itself.

👉 Grab your Free Guide to Brand Audits here! https://dottwodot.co.nz/the-power-of-regular-brand-audits/

07/03/2024

What an exhilarating experience it was for Ian and I to connect with 40 vibrant, fourth-year students at the NZ College of Chiropractic yesterday! 🎓💡

Our session delved deep into how to stand up and stand out within the care, community, and business realms. We shared insights on how understanding and articulating their 'why' can significantly launch their careers faster and foster deeper, longer-lasting engagement with clients.

Navigating the journey to building trust is crucial, especially with long-term engagement, be it within a localised community or the expansive digital world. 🌟

Are you mentoring a cohort of future business leaders? We’re here to help light their path.

If your students are gearing up to launch their own businesses, let’s collaborate to provide them with the knowledge and tools they need to stand out and succeed. 🚀

04/03/2024

Looking to elevate your business skills or stay ahead of the latest trends? Dive into our insightful blog collection for some enlightening reads. 🌟 Explore here: https://dottwodot.co.nz/blog/

29/02/2024

TikTok: Not Just for Dancing Teens Anymore!

Think TikTok’s all about dance challenges and lip-syncing teens? Think again! 🎵✨ Since those early days of the pandemic, TikTok has seriously upped its game. Now, it’s the go-to app not just for entertainment, but for learning new things, getting up close with brands, and yes – even shopping!

TikTok's giving YouTube a run for its money, diving into the world of landscape videos. That's right, your favourite horizontal formats are now getting the love they deserve on TikTok, paving the way for more diverse content creation and viewing experiences. 📱↔️

Feeling the FOMO? Here’s a hot tip: Convert your YouTube videos for TikTok to ride this new wave. With landscape videos getting boosted visibility, it’s a golden opportunity to hack your brand's growth and amass a loyal following.

We’re not just fans of TikTok; we’re proven success-makers on the platform.

Our clients have seen incredible results, and we’re just buzzing to share the secret sauce with you. Curious to boost your brand's TikTok presence? Slide into our DMs – let's make your brand TikTok-famous together! 🚀💬

27/02/2024

Let's Talk Passion in Branding

In the game of branding, feeling lukewarm just doesn't cut it. Ever heard the saying, love is great, hate is useful, but indifference...well, it's the silent killer of brands. 🚫💤

Here's the scoop: many brands struggle because people simply don't care enough. Sure, they might think, "That's a nice brand," but that doesn't mean they'll open their wallets. And here's a hot take - trying to drag those indifferent folks through your funnel is like running on a treadmill that's going nowhere fast.

Your real aim? Spark so much buzz about your brand that people either passionately rally behind you or they...well, passionately don't. What you want to avoid at all costs is the shrug of indifference.

Take a page from Marmite book. Ever heard their "love it or hate it" slogan? They turned their brand into a legend by embracing the divide. Before that? People didn't give much thought to it. 🍯🖤

Remember this: chasing love through a sea of "meh" is a dead-end job. True love and fervent dislike? They're two sides of the same coin, while indifference is not even playing the same game.

Invest your energy in uncovering your true fans (and foes) and grow from there. Because at the end of the day, it's about making a statement, not just a whisper in the crowd. 💪🔥

21/02/2024

We all know how fantastic social media is for shouting out our brand's message far and wide, right? Quick, easy, and super personal. But let's chat about something equally cool - the power of good old media. 📰👀

Sure, social media gives us the spotlight, but getting featured in newspapers or magazines? That's like getting a gold star! It shows the world we're not just another face in the crowd; we’ve got a story worth paying attention to.

We are all about balancing the new-school vibe of social posts with some classic media charm. Our secret sauce? Great relationships with journalists from all corners of the world. 🌍💬 It's not because we love to brag, but because these connections can help your brand seriously stand out.

It's simple, really. Being in publications adds a special kind of sparkle to your brand, making people sit up and take notice. And who doesn't want that?

So, here's to mixing the best of both worlds for our brands - keeping it real on social while shining in the media. Let's make some waves together! 🎉🚀

14/02/2024

The Low-Budget big impact-

Ever seen those marketing campaigns that look like they were funded with the loose change found under couch cushions, yet somehow manage to grab more eyeballs than a puppy in a tutu? Let's talk about how sometimes, a shoestring budget can weave a red carpet moment.

IKEA, transformed everyday sidewalks into an exclusive art gallery. This wasn't just any art gallery; it was one where the frames were made for living rooms rather than lofty museum walls. With their "Art Event" campaign, IKEA placed replicas of famous artworks within their affordable RIBBA frames and displayed them on city streets. Simple, yes. Brilliant, absolutely.

This masterstroke of marketing showcased the elegance of simplicity, proving you don't need the pockets of an art collector to bring sophistication into your home. The campaign was a low-budget, high-impact affair that turned heads and sparked conversations, marrying accessibility with aspiration.

Moral of the story: Great marketing doesn't always come from big budgets; sometimes, it comes from seeing the extraordinary potential in our everyday world. 🌍✨

12/02/2024

Ever found yourself wading through a sea of brands, all shouting about their legacy, their dedication, and throwing a parade of 'we's and 'ours's?

Let's be real: when it comes down to it, it's not about how long we've been around or the awards on our shelf. You’re not just investing your time or money for the sake of it. You’re looking for a partner to propel you towards your aspirations, to bridge the gap between where you are and where you wish to be. 🌉

We get it. It's all about connecting you to your goals, your dreams, and the ideal vision you hold. That's why we're zeroing in on what truly matters to you. 🎯

Here’s a thought that hit us hard: we're often guilty of "we-ing" all over ourselves, forgetting that the essence of true connection lies in addressing YOUR needs, not showcasing our accolades.

It’s high time to cut through the noise. Let's talk about what you're really here for – moving closer to your goals. The truth is, fantastic companies are defined not by trying to be a jack-of-all-trades but by mastering one thing that counts to you the most. One mission, one pain point that we vow to solve together.

Our focus? To be unmistakably clear on that one thing we can help you conquer. So, when you think of us, you don’t just see a "brand" - you see a beacon lighting your way forward. 🌟

06/02/2024

Gone are the days when organic reach alone could carry a brand’s message far and wide. Today, we’re steering through a world where authentic engagement and strategic paid advertising to forge deeper, more meaningful connections with our customers.

Welcome to the dynamic era of fanbase marketing, where the digital dance between brands and their audiences is evolving. Gone are the days when organic reach alone could carry a brand’s message far and wide. Today, we’re steering through a world where authentic engagement and strategic paid adve...

02/02/2024

Meet Ian: Rockstar-Turned-Community Champion

For the last three decades, Ian's been the community-loving heart behind numerous collaborations across business, government, and non-profits. Always at the ready with a helping hand, he's had his fingers in a bunch of local gov, charity, and corporate pies—including stints at AUT, Westpac, and various councils.

Ian left school wanting to be a rock and roll star, and after a decade chasing the dream, he was forced into a more permanent working situation by a mortgage, children and declining hairline. Ian happened upon Corporate Social Responsibility (CSR) in the mid-nineties and has been obsessed with the subject ever since..

An active volunteer, Ian has held a number of roles in the community including being a trustee of Volunteering Auckland and Chairman of Storytime Foundation. He is currently a mentor with Business Mentors NZ and Chairs the Tuakau Business Association. In 2012, he was awarded a Paul Harris Fellowship, Rotary International’s highest award for services to the community.

When not otherwise occupied, Ian can be found with his family, friends and garden; a good meal and music is usually involved as well.