Authority PR

28/05/2026

🔍 Authority PR's latest PRspective blog is out, looking at crisis comms.

We already know a crisis rarely becomes a reputational issue because of one moment. More often, it’s what happens in the hours afterwards — the hesitation, the mixed messaging, the silence, or the lack of preparation behind the scenes.

This piece looks at what organisations consistently get wrong when pressure hits, why leadership communication matters more than ever, and how the speed of social media has fundamentally changed crisis response.

A worthwhile read for anyone responsible for reputation, leadership, or public trust.

Golnaz Bassam Tabar
__

The most dangerous moment in any crisis isn't when the story breaks. It's the 48 hours before your organisation decides how to respond.

26/04/2026

I AM HOPE | Gumboot Friday | Mike King

Have you noticed how quickly disagreement turns personal now?

Mike’s latest piece is a reminder that we don’t all have to think the same — but we do have to listen better. Not to score points. Just to understand where someone’s coming from.

It’s not as hard as we make it.
Read Mike’s column here: https://bit.ly/4eat9oW

Under 25 and need someone to talk to? Book a FREE counsellor at gumbootfriday.org.nz — no GP referral needed.

20/04/2026

🤓 Authority PR’s latest PRspective article is out.

A considered look at how reputation is being formed in 2026 — from the role of internal culture and leadership communication, through to how AI is now shaping what stakeholders see and believe.

It also touches on why content volume is losing ground to focused intentionality, and where communications is starting to influence real business decisions.

A useful read if you’re thinking about how your organisation is actually being understood, not just how it’s being presented.

Read it here: https://bit.ly/3OzZb3k

11/04/2026

I AM HOPE

07/04/2026

The youth mental health crisis is already complex. When neurodiverse needs like autism aren’t properly understood or supported, that challenge is further exacerbated.

By Mike King, executive director, I Am Hope Foundation Last week there was an article about a five-year-old Wellington boy with autism who’d been diagnosed with scurvy after reportedly living on a diet of chicken and biscuits. The story explained scurvy is caused by a severe vitamin C deficiency a...

04/04/2026

S H A R K 🦈 T A N K
__

03/04/2026

Finessed brutes 🤌🏽
__

28/03/2026

This line in Mike King's latest piece stops you in your tracks:

“If we listen, properly listen, fewer letters will ever need to be written.”

Through the 1000 Letters project, I Am Hope Foundation NZ has exposed a critical flaw in how New Zealand approaches youth mental health — we have built a system that waits for young people to ask for help, at the very moment they have the least capacity to do so.

1 in 5 young New Zealanders experience high psychological distress. The solution is not more complexity. It is showing up before they have to ask.

It is a timely reminder for all of us — in business, in leadership, and in our communities — that listening is not passive. It is a choice we make every day.

Read Mike's article here: https://bit.ly/40SE9Q5

27/03/2026

Content warning: This post discusses su***de.

Our founder, Mike King, has shared a powerful piece reflecting on what su***de letters are actually telling us — and it’s not complicated, but it is confronting.

Through the 1000 Letters project, families across Aotearoa chose to share the words left behind by their loved ones, in the hope that others might be helped before reaching that point.

What comes through is consistent: this isn’t about sudden decisions. It’s about pain carried quietly, often for years.

Many felt like a burden. Many hid how bad things had become. And most didn’t want to die — they just wanted the pain to stop.

It’s a difficult read, but an important one. It challenges us to rethink how we respond — to stop waiting, to make support easier to reach, and to meet people earlier, before things get to that point.

📖 Worth taking the time to read and sit with. https://bit.ly/40SE9Q5

By Mike King, executive director, I Am Hope Foundation What su***de letters tell us is not complicated. It is uncomfortable. When someone dies by su***de, we ask the same questions every time. Why did they do it. Why did no one see it coming. Why did help not arrive in time. A few years ago, […]

24/03/2026

Israel Adesanya & Navajo Stirling step into the cage this weekend — under lights, in full view, where it's all earned.

Only a coward hides behind your back.