TKOA BRANDS

03/09/2026

Sales & marketing — beware being “loud everywhere, clear nowhere”

Australian retail-media research highlights a problem worth stealing for your own marketing thinking: brands can spend up to 60% of their week simply pulling fragmented campaign data together, while running activity across multiple retail-media platforms.

The lesson for a smaller business is even simpler. Being on Facebook, LinkedIn, Instagram, email, Google and everywhere else isn’t necessarily a strategy if each channel is saying something different.

Consistency creates memory. Activity alone creates noise!

Australian brands are spreading retail media budget across more networks than ever. The problem isn't the spend. It's that no one can see across it.

02/09/2026

🍕GUESS WHAT’S MAKING A COMEBACK?

An old Beechworth favourite is back… the Pizza Pie! 🙌

Our classic beef pie topped with cheesy, pizza goodness is returning exclusively to Beechworth for a limited time.

And the timing couldn’t be better…

🎉 Beechworth Bakery officially reopens this Friday!

After our makeover, we can’t wait to welcome you back to 27 Camp Street — fresh new look, same bakery favourites (plus one very nostalgic comeback!).

A big thank you to everyone who has supported our little pop-up while we’ve been renovating. ❤️ The pop-up will close at 2pm tomorrow as we get ready for the big reopening.

🍕 Pizza Pie. Beechworth only. Limited time.

Who remembers this one? 👇

27/08/2026

Auror founder puts $30,000 behind the next generation

A nice New Zealand business story this morning. Auror co-founder Phil Thomson is donating $30,000 to support future entrepreneurs at the University of Auckland — where the retail-crime technology business itself began. Auror has since grown into an international company tackling retail crime.

Retail crime-fighting company Auror got its start at the University of Auckland. Now co-founder Phil Thomson is gifting $30,000 to help the next

26/08/2026

Auckland friends

Do you know of anyone that is needing to hire staff at the moment? This is not for me, any leads you may have would be appreciated!

Many thanks,

25/08/2026

https://franchiseexecutives.com.au/banjos-bakery-gives-school-students-a-taste-of-business-ownership/

Banjo's Bakery Cafe chain has launched a pilot school students program which gives an insight into business ownership.

24/08/2026

Stop reporting activity without conversion

If a salesperson tells you:

“I made 40 calls this week.”

the next question should be:

“And what did those 40 calls produce?”

Track the chain: contacts → meaningful conversations → appointments → proposals → decisions → sales.

That immediately shows where the real problem sits. Lots of calls but few conversations suggests targeting or opening problems; plenty of proposals but few sales suggests qualification, value or closing problems.

Activity is useful only when you understand how it converts.

24/08/2026

Today’s thought:

Goals tell you where you’re going. Measures tell you whether you’re actually getting there.

17/08/2026

Today’s thought:
The strongest value proposition is often the one the customer says back to you.

17/08/2026

Today’s thought:
The objection you know about can be addressed. The dangerous objection is the one the customer never tells you.

16/08/2026

Australian marketing — tech platforms face a new media bill

Australia is proposing tougher rules requiring large digital platforms to strike payment deals with at least eight Australian news organisations, rather than six under an earlier proposal. The planned system would apply a 2.5% liability on Australian advertising revenue, with part of the funding directed to Australian Associated Press.

Australia raised the number of deals large tech ​firms must strike with local news outlets under a revamp of its ‌media licensing laws introduced to parliament on Thursday, the government said, adding the measure would distribute advertising revenue to more domestic outlets.