FIRST Digital NZ

21/04/2022

"The Google Partner Program is a great way to identify agencies that have met the highest standards in training and campaign management. Being recognised as one of the top 3% in Australia and New Zealand as a Premier Partner shows that after over 20 years, First is still meeting the highest standards in management and optimisation of our clients' advertising budgets..."

-Matt Ware, Head of Operations for FIRST Digital

FIRST Digital – a Sydney and Auckland-based digital marketing agency – has achieved Premier Partner status, the most exclusive tier of the Google Partners programme. The search engine giant recognises top-performing companies in each country which have the latest Google Ads expertise and have de...

19/04/2022

First introduced in May 2021, Multitask Unified Model or MUM for short, is Google's new technology for search. It is said to be 1000 times more powerful than BERT -- the search engine's natural language processing tech. Find out about the latest update for MUM and how it can impact your SEO.

Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.

17/12/2021

As 2021 comes to an end, the team at FIRST Digital NZ celebrate together once more before Christmas break 🎄

The team took on archery this year and it's fair to say we are a determined bunch! A big thank you to the team over at Auckland Archery Club for hosting us 😊 🏹

Happy Holidays and we will see you in the New Year! ✨

23/11/2021

Find out how to optimise your social media platforms, understand how they are performing and use our recommended tools to help utilise your insights. Follow this link to learn more: https://firstdigital.co.nz/blog/social-media-marketing/social-media-optimisation/

17/11/2021

Wondering what the difference is between Google Discovery ads vs Display ads?
Learn about 5 key features & how they can help you achieve your marketing objectives here: https://firstdigital.co.nz/blog/digital-strategy/display-ads-vs-discovery-ads-whats-the-difference/

First Digital NZ is a digital marketing agency based in Auckland, New Zealand and Sydney Australia. Our focus is on Digital Strategy, PPC, SEM, SEO, CRO, Analytics and more.

01/11/2021

We are thrilled to welcome Raewyn - another new member to the FIRST Digital NZ team as our Senior Digital Marketing Consultant!

Find out more about Raewyn: https://firstdigital.co.nz/blog/general/welcome-to-first-digital-raewyn-hodgson/

27/10/2021

We are excited to welcome May - our latest member of the FIRST Digital NZ team as our Data Analytics Consultant!

Get to know more about May with our Q&A:

Welcome to FIRST Digital NZ – May Vo Oct 27, 2021 | General May is the newest member of the FIRST Digital team in New Zealand, joining our Analytics team as a Data Analytics Consultant. She has extensive work experience and notable studies abroad, including in Thailand and Vietnam. With her strong...

18/10/2021

Sijia Perry, Digital Marketing Manager of Breast Cancer Foundation NZ, talks about how FIRST Digital has helped with their SEO. Find out more about what we can do for you at https://firstdigital.co.nz/

30/09/2021

The big announcement at yesterday's Search On event is the introduction of Google MUM AI Algorithm to Google Lens for a multimodal search with a deeper understanding of videos.

Widescale introduction of Google's MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites

29/09/2021

Find out how Google Search is innovating to keep up with the world's evolving questions. Tune in now at

Every answer leads to a new question

16/08/2021

Check out our latest client testimonial. Demelza Jones of Foodstuffs NZ talks about how FIRST Digital has helped shape their CRO program. Find out more about what we can do to help you with Conversion Rate Optimisation at https://firstdigital.co.nz/

18/06/2021

Do you want to collect more and more accurate data?
Do you want to have full control of the data you share?
Do you want to (re)target larger audiences with a more relevant message?
Do you want to make your site faster?

If you answer “yes, I do” for at least one of these questions, then you need to learn more about GTM server-side. Check out our latest blog post here:

Do you want to collect more and more accurate data? Do you want to have full control of the data you share? Do you want to (re)target larger audiences with a more relevant message? Do you want to make your site faster? If you answer “yes, I do” for at least one of these questions, …