A Social Native

24/10/2016

- “Keep learning” - As you probably already know, social media apps are changing ALL. THE. TIME. Which mean it’s very important to keep up to date with the updates. These apps are all trying to outsmart each other and offer the best service, so you need to make sure you’re testing out their new features to see what works for you and your business. For example are you using Instagram stories? Could they help you connect with your customers on a more personal level? Well you’ll never know until you’ve tried it out! 👍

17/10/2016

- “Include a call to action” - When we create marketing materials we do so with a goal in mind, with the action we want the customer to take. Your social media marketing is no different. What do you want your viewers to do when they see your posts? Is that to sign up to your email list? Visit your website? Read a blog post? Whatever it is, you need to actually ASK your viewers to do it, otherwise they’ll never know! Make sure you’re writing your posts with a clear call to action in mind 😄👍

10/10/2016

- “Create or credit ” - This is one I’ve spoken about many times before but after seeing a letterer I truly admire, feel the burn of a big brand using their content without proper crediting, I had to bring it up again! As you’ll know I share a lot of content from other people, which is okay because I ALWAYS make sure to credit that person in my copy. I never want to take credit for someone else’s hard work! But rather I want to share the love and share their work with my followers. Make sure that if you’re regramming or sharing imagery on social media, that you give the appropriate credit where credit is due 👍😘

05/10/2016

Love this article explaining the differences of the two platforms.

"Instagram... It’s the best version of you, and your brand. Every post is a statement. Snap, on the other hand, is the raw uncut version of you. Snap is behind the scenes, personal, and most importantly authentic."

In the middle of writing this blog post, Snapchat went and changed their name to “Snap” and announced their foray into the wearables market with “Spectacles.” Only time will tell if they have better luck than Google Glass and whether this will boost their position in the market.

03/10/2016

- “Zoom on in in Instagram” - This is one my mother will be very happy about haha! But as you’re hopefully aware, you can now ZOOM IN on Instagram 👍 This is a great feature that I’m sure many people will appreciate. The question is… How can you use it to your advantage? 😄

30/09/2016

now that's a celebration I can get behind ☕☕

27/09/2016

- “Use URL shorteners” - Have you ever seen a social media post on Facebook or Twitter where the person has included a really long URL and LEFT it there?! Haha rookie mistake. Firstly if you’re using FB or LinkedIn, once you copy the URL in the box and it pops up, you can actually delete the URL and the post will stay there 😄 Also, for platforms like Twitter where word count is important, you can use tools that shorten the URL which then makes it trackable! Google a common one called bitly NOW 😘

23/09/2016

Delicious looking cookies from .rains 😍 😍 also loving her insta style with all the white and colour coordination! I mean come on, those nails with that icing 👌 😍 😘

20/09/2016

Smcakl | Centre left or swipe right? this Thursday! Who's going to be there? I heard there will even be some Hell Pizza there too 😱 😍

It’s local election time, so Thursday 22 September join us to talk social media, the internet and politics with four Auckland mayoral candidates plus the Electoral Commission’s head of communications.

20/09/2016

Feeling a little left behind with the snapchat capabilities that are available overseas.

The movie 'Don't Breathe' allows audiences to immerse themselves in the story through the messaging app.

20/09/2016

- “Narrow your targeting” - Social media advertising is a breath of fresh air when compared to traditional advertising channels such as TV or radio. For the simple reason that you’re able to get SUPER targeted, right down to the nitty gritty 😄 Why is this a good thing you ask? Because it means that you don’t waste any of your ad spend on people that aren’t relevant to your messaging. And who doesn’t want to save money right?! 😄Take some time today to drill down into your target audience and write that shizz down for later 😘

13/09/2016

- “Don’t set and forget” - When using social media advertising tools newbies are often under the impression that you can set your ad and then forget about it. But this isn’t a good principle to follow! The social media world moves extremely fast which means you need to monitor the performance of your ads and adjust where necessary! 😄 A great way to do this is by preparing multiple creatives (copy and art) for your ad at the beginning. That way you have more to work with and test 😘