Maverick Tourism

01/09/2026

Behind every strategy and campaign is a group of humans obsessed with tourism.

From performance marketing to AI, socials, strategy and storytelling, we're a team of specialists who love helping operators and destinations connect directly with travellers.

We're so much more than an agency. We're an extension of your team 🤝

18/08/2026

Us Mavericks love the travel industry...and we also love travelling 😉

For World Photography Day, we asked the Maverick team to go back through the photo albums and share their favourite travel pic.

We’re an adventurous lot! Check out this collection of epic memories from all over the world. Our passion for tourism is what inspires the work we do every day and reminds us why helping destinations and operators share their stories is so rewarding.

Now it's your turn! Share one of your favourite travel photos in the comments below and tell us where it was taken. 👇📷

17/08/2026

🎬 The Odyssey has everyone talking about its bold creative choices.

It was designed for a viewing experience that many people simply can't access.

It got us thinking...

Who should adapt: the audience or the content?

In tourism marketing, the answer is simple.

👉 The content should always adapt to the audience.

One piece of content won't perform the same everywhere.

🎥 YouTube
📱 Instagram
💼 LinkedIn
🎵 TikTok

Different audiences. Different behaviours. Different formats.

The best operators don't just create great content. They tailor it to where their audience is 😉

13/08/2026

Social media manager. Distribution expert. Designer. Copywriter. Paid ads specialist. Video editor. GEO guru. Tourism trend researcher...

The list goes on.

Tourism marketing in 2026 demands a huge range of skills. While one person can wear many hats, they can't be expected to be a specialist in everything.

That's exactly where we come in 😉

An agency like Maverick gives you access to a whole team of specialists who live and breathe tourism marketing. More experts. More perspectives. More deep tourism experience. More savvy AI nerds.

Which all means better results 📈

04/08/2026

Turns out, we're just as competitive in the kitchen as we are when it comes to great marketing. 👨‍🍳🏆

To wrap up our team day, we headed to Elemental Cooking School in Parnell for a MasterChef-style challenge, splitting into two teams for a friendly cook-off inspired by Japanese cuisine.

Between a cooking quiz, mastering gomae green beans, folding gyozas and perfecting prawn and vegetable tempura, there was plenty of teamwork, laughter and a healthy dose of competition.

Congratulations to the Pink Team for taking the win (by a very slim margin!), but the real highlight was sitting down together to enjoy a meal we'd created as a team.

Because whether we're developing marketing strategies or cooking dinner, the best results come from great collaboration. 🍱✨

30/07/2026

Stepping away from our desks for a day to learn, reflect and plan is always time well spent.

This week, the Maverick team came together for our team day, looking back on how far we've come, exploring where our industry is heading, and setting ourselves up for an exciting next chapter.

From thought-provoking conversations around the future of tourism marketing and AI to learning more about how we each work best as a team, the day was packed with fresh ideas, great discussions and plenty of laughs (plus pizza in the sunshine 🍕☀️).

One of the best parts of working at Maverick is being surrounded by people who are genuinely passionate about what they do and always looking for ways to learn, improve and support one another.

A big thank you to everyone who helped make the day such a success. Here's to putting those ideas into action over the months ahead. 🚀

24/07/2026

AI is turning tourism distribution on its head, and it was brilliant for Tim and Alex to speak at Tourism New Zealand’s "How AI is Changing Destination Marketing" roadshow series this week.

The message from the TNZ team was clear: Getting New Zealand to show up in AI search is a team sport.

🥝 Tourism New Zealand builds trust in New Zealand as a destination.
🥝 Regional tourism organisations bring local stories, itineraries and insider knowledge to life.
🥝 Tourism operators provide the authentic experiences, up-to-date information and trust signals that help travellers choose with confidence.

Yes, AI is making life feel a little chaotic right now. But with that chaos comes enormous opportunity.

We're stoked to see TNZ leading from the top. Now it's up to the rest of us to lean in, sharpen our part of the story and help New Zealand show up brilliantly.

23/07/2026

One more seat at the Maverick table 👀✨

As our partnership portfolio grows, so does our team.

We’re looking for a Tourism Marketing Specialist to join our team and work with a suite of exciting tourism businesses, destinations and visitor experiences.

This role is ideal for someone who loves building genuine client relationships, turning strategy into action and seeing the impact of their work come to life. You’ll work across marketing strategy and storytelling alongside a team who are all passionate about helping tourism thrive.
It’s fast-paced, collaborative and purpose-driven, with plenty of opportunity to grow within an award-winning agency entering its next chapter.

Ready to help shape the future of the visitor economy? We’d love to hear from you. Applications close 4th August, 2026.

See the role here 👇
https://maverick-tourism.com/work-with-us/tourism-marketing-specialist/

02/06/2026

Pssst…Google no longer wants travellers clicking through to your tourism website anymore.

AI-first search has now officially entered the chat: travellers can now ask, compare, plan and get answers inside Google before they ever reach your website.

Awkward? Yes. Important? Very. In fact, it’s the biggest change to travel search in 25 years 😅

Download Maverick’s AI Search Playbook for tourism marketers here 👇

Download Maverick Tourism’s free AI Search Playbook and learn how to stay visible, bookable and protect direct sales as Google search transforms.

14/05/2026

Maverick was proud to sponsor eXplore for the second year in a row, with Zac, Alex and Jordan heading along last week to catch up with clients, partners, and plenty of familiar faces. The team loved the photo booth (especially the Rotorua Robe Trip theming 😆) and the chance to celebrate a region that plays such an important role in the NZ visitor economy.

See you next week at TRENZ 👋