Maverick Tourism

17/02/2026

Double-digit ROIs, engaging content and impactful storytelling – our partnership with Southern Discoveries shows what's possible when tourism expertise meets data-led insights and fresh thinking.

Across paid campaigns, organic social media and marketing consultancy, we’ve been all hands on deck - helping them reach expanded audiences, launch new products, grow direct online sales, and thrive in a competitive market.

We're charting a course for continued growth and success - read all about it in our latest case study: https://maverick-tourism.com/our-work/southern-discoveries/

28/01/2026

Huge shout-out to Jordan, who's just hit his one year milestone with Maverick as our Digital Performance Coordinator 🥳

From crafting high-performing search campaigns to diving deep into Meta ad activity, Jordan's been smashing it for our clients since day one.

His knack for tackling meaty projects, continuously testing and optimising, and always asking the question "what if…" helps keep our paid media pumping. Whether it's maximising conversion rates, monitoring ad performance, building up an SEO strategy, or taking the team out for a round of frisbee - thanks for bringing your A-game every day Jordan 👏

16/12/2025

Bowls, brainpower, bites and brews - this year's Christmas celebration was a goodie 🎇 With the whole team in Auckland, it was great to hit the pause button, reflect on the year's wins, and spend some quality time together.

With a long lunch in the sun, a head-to-head escape room competition, a few rounds of bowls - and of course, a competitive game of Secret Santa - it was an epic afternoon as we said cheers to a rewarding 2025.

As we wrap up our final campaigns and get ready to trade social media calendars for advent calendars, we'll be logging off this Friday for a well-earned break, returning on January 12th. To all our clients and connections, thank you for being part of our journey this year! Wishing you a fantastic Christmas and all the best for a smashing peak travel season ahead 👋

17/11/2025

Happy 1st Anniversary, Larissa 🎉

Larissa joined us last year and quickly became an essential part of the team - bringing fresh energy, sharp strategies, and seamless organisation to everything she touches. From onboarding new clients to managing accounts and improving internal processes, she wears many hats and makes an impact every day.

Here’s to an amazing first year and many more milestones ahead 🙌

22/10/2025

There’s plenty of marketing agencies in the sea, but nobody knows the tourism industry quite like Maverick. So when Explore Group came to us, keen to reach new audiences, boost awareness, and dial up conversions for their cruises and day trips through the Whitsundays – we were ready to dive on in! 🌊

Together, we’ve embraced untapped opportunities and navigated unique challenges while promoting Hamilton Island-based visitor experiences in one of Australia’s most competitive tourism landscapes.

Have a read of our latest case study to find out how we're making waves with Explore 👉

Collaborating with the team at Explore Group to take their iconic Queensland visitor experiences to the world through impactful tourism marketing.

26/09/2025

It’s ✈️🌍

As tourism gurus, we’re celebrating our amazing clients, our love for adventure, and the thrill of discovering the world. From small operators to RTOs, we’re proud to back tourism – big, small, near, or far.

Here’s a peek at some of our team’s recent adventures: Alex and her kids carving turns in the Rockies ⛷️, Nicki reaching new heights in Spain 🏔️, and Ryan on a quest for the ultimate ramen in Japan 🍜

Here’s to living and breathing travel every day 💛

11/09/2025

Clicks, conversions, campaign traffic, colleague's heights... hands up if you feel like you're drowning in data? 🙋📏

But do you know which of your stats actually translate to bums on seats? We're here to help with our FREE Lunch & Learn webinar!

Join our in-house measurement experts Stu Lill and Tim Olson next Thursday 18 September as we zoom in on the metrics that matter in the visitor economy.

🎯 Learn how to evaluate campaign success for operators and destinations
📊 Know where to find and build reports to guide your decision making
✔️ Get a simple framework for monthly marketing health checks

It's time to turn your rich customer data into powerful (and accurate!) insights that'll streamline and supercharge your marketing efforts.

Our experts have got their measuring tapes ready – now it's time to measure what really matters for your tourism business.

Level up your reporting game and register here for our FREE Lunch & Learn session: 4aef93e2-b755-4ceb-b1c7-30575d84e027@6b9a44c0-60e0-4d84-8fea-113e24d42246" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/4aef93e2-b755-4ceb-b1c7-30575d84e027@6b9a44c0-60e0-4d84-8fea-113e24d42246

📅 Thursday 18 September, 12:30-1:15pm

14/08/2025

Big congrats to our Content Team Lead, Ryan Wilmshurst, who’s just been named the 2025 YoungTEC Leadership Development Award winner 🥳✨

Ryan’s been a driving force at Maverick – leading with vision, mentoring with heart, and always bringing smart, future-focused thinking to the table. From creative strategy to clever storytelling, he sets the bar high – and then raises it again.

This award recognises not only Ryan’s outstanding mahi and leadership in the tourism sector, but also his commitment to lifting others up and driving our industry forward. We couldn’t be prouder – your Maverick whānau are celebrating alongside you! 👏💛

12/08/2025

Keen to spruce up your socials? Looking for the latest content trends? Eager to know how your visitors are using social media to plan and share their travels?

We're back for round 2 of our Lunch & Learns! Join our Content Lead Ryan for a 45-minute session jam-packed with innovative insights, real examples, and actionable takeaways.

We'll unpack what’s working right now on TikTok, Instagram, and Facebook, and how you can show up consistently without content fatigue. Learn how to stretch one idea across multiple platforms and steal high-performing post formats that get seen and shared.

Over 50 tourism marketers joined us last time - will we see you next Thursday 21 August?

Stay ahead without skipping lunch - sign up here 👉d38cf18d-60f9-4ab1-9b1a-b86da8b1c760@6b9a44c0-60e0-4d84-8fea-113e24d42246" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/d38cf18d-60f9-4ab1-9b1a-b86da8b1c760@6b9a44c0-60e0-4d84-8fea-113e24d42246

21/07/2025

The Maverick crew just wrapped up our annual Team Day in Auckland - and what a day it was! ⚡️

From deep strategy sessions to all-out fun, we recharged, sharpened our edge, and got ready to tackle the opportunities (and curveballs) on the road ahead.

There's too many highlights to count, but here's a few:

🎯 A coaching workshop to unlock our team's talents and improve collaboration & sharing

🤖 Exploring the new realms of AI - thanks to our in-house AI champion Tim Olson

🥏 A thrilling disc golf showdown, led by our resident ultimate frisbee player Jordan Tan

🧠 Giving our brains a good workout at a pub quiz night

⛵ Enjoying a picturesque dinner cruise out on the harbour onboard our client, Explore Group.

Days like this remind us why we love what we do and who we do it with. The vibes are high, and we're bursting with fresh ideas as we head into the second half of the year! 🚀

01/07/2025

Ready to spice up your lunchtime with the freshest tourism marketing tips and tricks? 🥪💡

Maverick Tourism is stoked to be serving up our all-new Lunch & Learn webinars, a regular monthly series dedicated to helping you sharpen your skillset and meet the changing ways that visitors are researching, planning, and booking their travels.

We've been listening to the most-asked questions and dilemmas that our industry is facing - and turned this into impactful 45-minute sessions packed with innovative thinking, real examples, and actionable takeaways.

We're kicking it all off on Thursday 24 July with one of the hottest topics in tourism right now: Navigating travel search in 2025. Our in-house experts Tim and Stu will be covering the latest search trends and discoverability tips across Google, Social Media and AI platforms.

Stay ahead without skipping lunch - sign up for the first session here 👉 d38cf18d-60f9-4ab1-9b1a-b86da8b1c760@6b9a44c0-60e0-4d84-8fea-113e24d42246" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/d38cf18d-60f9-4ab1-9b1a-b86da8b1c760@6b9a44c0-60e0-4d84-8fea-113e24d42246