22/07/2026
How do you celebrate 140 years of innovation? By going all the way back to 1898, of course.
Little-known fact 🧐 the first car to arrive in New Zealand was an early Benz - so we brought that moment back to life in an immersive experience. 🕰️🚙
To mark Mercedes-Benz's 140 Years of Innovation, we delivered two Auckland events to launch the New Zealand leg of the 140 Years. 140 Places. Global tour. Night one brought the brand's heritage to life through a 15-meter live projection mapping and soundscape experience, tracing the journey from the original 1898 two Benz & Cie. Patent Motorwagens, to the road ahead.
The momentum continued the following morning with a Mercedes-Benz car club style meet-up at the Warbirds Association in Ardmore. Every detail was meticulously curated to honour this legacy through the lens of the new flagship S-Class, offering guests, owners, and brand fans an exclusive preview ahead of its official launch later this year.
Mercedes-Benz New Zealand