Crave Group

Name: Crave Group
Address: level 1/36 Williamson Avenue, Auckland, 1021, NZ
Telephone: 0212639643

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Purpose-led creative agency that makes things that matter.

A full service marketing agency that focuses on building consumer led creative solutions to drive revenue growth for clients

23/09/2026

Do you want to be a brand that hands strangers very expensive balloons?

Check out our Head of Brand Experience, Georgina Otto's, view on what’s worth noticing and why in the world of experiential. Ideas that truly go beyond the experience itself to create something bigger and things we should celebrate.

https://campaignbrief.co.nz/2026/09/23/georgina-otto-one-brand-renamed-its-entire-network-after-a-chant-another-put-it-in-an-ad-theres-a-difference/

Campaign Brief

15/09/2026

A couple of weeks ago we picked up at the Lumo Pixel Awards! Thanks to our client The PoolHouse, who were brave enough to sign off a billboard about 💩

04/09/2026

New branding’s been in the oven 👨‍🍳🚨

22/07/2026

How do you celebrate 140 years of innovation? By going all the way back to 1898, of course.

Little-known fact 🧐 the first car to arrive in New Zealand was an early Benz - so we brought that moment back to life in an immersive experience. 🕰️🚙

To mark Mercedes-Benz's 140 Years of Innovation, we delivered two Auckland events to launch the New Zealand leg of the 140 Years. 140 Places. Global tour. Night one brought the brand's heritage to life through a 15-meter live projection mapping and soundscape experience, tracing the journey from the original 1898 two Benz & Cie. Patent Motorwagens, to the road ahead.

The momentum continued the following morning with a Mercedes-Benz car club style meet-up at the Warbirds Association in Ardmore. Every detail was meticulously curated to honour this legacy through the lens of the new flagship S-Class, offering guests, owners, and brand fans an exclusive preview ahead of its official launch later this year.

Mercedes-Benz New Zealand

29/06/2026

We're expanding into Wellington, and the brilliant Hannah Titheridge is leading the charge as our new Senior Business Director.

Hannah brings more than 14 years of experience working across New Zealand and the UK, at some of the industry's top agencies. With a rare mix of strategic thinking, client leadership and hands-on production expertise, there’s no one better to kick things off.

05/06/2026

From large-scale activations to local brand events, built with creativity from the ground up to leave a lasting brand impression. We create the experiences people crave.

26/05/2026

Big news.

Veronica Copestake and Adam Barnes are joining Crave as joint Executive Creative Directors.

Nearly 20 years. Some of the world's best agencies. Iconic New Zealand work for AA Insurance, Volkswagen, McDonald's and more. And a shared belief that the best creative work moves culture and drives business in equal measure.

They start June 22. We can't wait.

12/05/2026

She got into advertising because of a Christmas party. She'd leave it humming Destiny's Child. Everything in between? Over two decades of work, she's genuinely proud of.

Our MD, Kate Lines, sat down with Campaign Brief for their new Hot Suit Takes series, sharing how she found advertising, the campaigns closest to her heart, and the mindset she carries into every role.

https://campaignbrief.co.nz/2026/05/12/cb-hot-suit-takes-kate-lines-managing-director-crave/

05/05/2026

Shorter name, bigger ambition.

The reimagined Crave is guided by a singular mantra: Make something that matters.

This philosophy drives the agency to create work with purpose, craft, and energy; work that earns its place in the world rather than just adding to the noise.

Crave Group includes - Crave Brand, Crave Experiential, Crave Media, and Crave AI. Producing work across New Zealand, Australia and the United States.

Address

Level 1/36 Williamson Avenue
Auckland
1021

Telephone

0212639643

Website

https://cravegroup.com/

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