Crave Group

Name: Crave Group
Address: level 1/36 Williamson Avenue, Auckland, 1021, NZ
Telephone: 0212639643

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Crave Group

Purpose-led creative agency that makes things that matter.

A full service marketing agency that focuses on building consumer led creative solutions to drive revenue growth for clients

26/05/2026

Big news.

Veronica Copestake and Adam Barnes are joining Crave as joint Executive Creative Directors.

Nearly 20 years. Some of the world's best agencies. Iconic New Zealand work for AA Insurance, Volkswagen, McDonald's and more. And a shared belief that the best creative work moves culture and drives business in equal measure.

They start June 22. We can't wait.

12/05/2026

She got into advertising because of a Christmas party. She'd leave it humming Destiny's Child. Everything in between? Over two decades of work, she's genuinely proud of.

Our MD, Kate Lines, sat down with Campaign Brief for their new Hot Suit Takes series, sharing how she found advertising, the campaigns closest to her heart, and the mindset she carries into every role.

https://campaignbrief.co.nz/2026/05/12/cb-hot-suit-takes-kate-lines-managing-director-crave/

05/05/2026

Shorter name, bigger ambition.

The reimagined Crave is guided by a singular mantra: Make something that matters.

This philosophy drives the agency to create work with purpose, craft, and energy; work that earns its place in the world rather than just adding to the noise.

Crave Group includes - Crave Brand, Crave Experiential, Crave Media, and Crave AI. Producing work across New Zealand, Australia and the United States.

24/03/2026

More beans. Less counting.

We’re growing, so we need a Finance Assistant.

Someone who likes numbers, good coffee, and a bit of breathing room.

Part-time, 16–24 hours, 2–3 days.

AP, AR, keeping things tidy, keeping the CFO honest.

Sharp eye. Solid Excel. On to things before they become a ‘thing’.

If that sounds like you, come in for a coffee and a chat.

https://www.zeil.com/jobs/job/myshi/finance-assistant

11/03/2026

A tip of the hat to rural hearts - and to the team at FMG.

Great to see the “Tip of the Hat to Rural” campaign recognised as a finalist at this year’s AXIS Awards. Thanks to everyone involved in bringing the work to life.

Congrats to all the finalists. Creativity is in a great place in New Zealand.

22/12/2025

Meri Kirihimete from all of us at BcgCrave.

To our clients, partners, suppliers and friends, thanks for being part of our first chapter. We couldn’t have asked for better company.

As we head into 2026, we’re excited to keep building brands with purpose, using tech that connects, and amplifying ideas that move people and markets.

Here’s to standing up, standing out and sticking around.

01/12/2025

Big news of the good kind at BcgCrave.

We’re welcoming industry supremo Kate Lines as our new Managing Director, while co-founder Daniel Hopkirk steps into the CEO seat.

Kate arrives with more than twenty-five years of shaping iconic brands, leading high-performing teams, and making exceptional creative happen. A people-first leader who knows how to build momentum and deliver work that matters.

Together, Kate and the team are steering us into a new chapter of ambition, creativity and growth across Aotearoa and Australasia.

13/11/2025

We’re properly chuffed to share some shiny news from the Commercial Communications Council Pressie Awards.

Our work with The PoolHouse scooped up Gold for Best Social Media Campaign in New Zealand and a Silver for Best Influencer Campaign. Which basically means our memes worked and people liked them.

These awards celebrate creative, effective PR and purpose-led social work that really connects.

Massive thanks to The PoolHouse for trusting us with your brand baby, to our team for showing up with brains, heart, and to Sam Wallace for being an absolute legend on the tools.

Now excuse us while we casually drop “award-winning” into every conversation for the next week.

12/11/2025

This month, we’re proud to support our client The Little Miracles Trust during Neonatal November and on World Prematurity Day (November 17) - raising awareness for the 5,000 babies born prematurely in New Zealand each year, and the incredible families who navigate the neonatal journey with strength and resilience.

Across the country on World Prematurity Day, landmarks will light up purple in support - helping shine a light on the vital work The Little Miracles Trust does for parents and whānau of premature and critically ill babies.

BcgCrave were proud to support this campaign with OOH and social.

Learn more or donate: https://littlemiraclestrust.org.nz/

💜💜💜

22/10/2025

and his orange The PoolHouse speedos are a gift that keeps on giving. The 2025 Pressie Awards finalists have been announced - and we’re excited to be on the list. We’ve been recognised for Best Social Content Creator and Best Use of Social Media for our work on campaign.

The Pressies celebrate the best in PR, experiential, and social campaigns that spark conversation and drive connection across New Zealand.

Massive thanks to our team for bringing this campaign to life, to Chris Connors and Anna Jamieson for believing in the vision, and to for diving in headfirst.

If you’re looking for a pool this summer, you know where to go.

Address

Level 1/36 Williamson Avenue
Auckland
1021

Telephone

0212639643

Website

https://cravegroup.com/

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