No Ordinary Businesses and Franchises

21/02/2025

Could zero-emission hydrogen-powered engines be the next big thing?

24/01/2025

Franchising is evolving faster than ever—are you leading the way or falling behind? 🚀 2025 isn’t just about adapting; it’s about redefining the rules. Discover how groundbreaking franchises are setting the standard for success in my latest blog. Don’t miss these insights. 👇

My business and franchising consultancy practice is called No Ordinary because in today's hyper-competitive world, ordinary businesses just can't cut it any more. If you want to start, develop or grow an extraordinary business or franchise, contact me for a free Initial Consultation.

12/12/2024

$8 billion.

That's the jaw-dropping amount that Blackstone private equity just paid for Jersey Mike's, a submarine sandwich franchise with just 3,500 stores.

I say 'just' because in terms of store numbers and worldwide presence, Jersey Mike's is the bread roll to Subway's footlong. According to Subway's website, they have 37,000+ stores worldwide—10 times more than Jersey Mike's. But Roark Capital acquired Subway in 2023 for $9.55 billion—just 20% more than what Blackstone coughed up for Jersey Mike's.

Did Blackstone pay too much for Jersey Mike's?

And why do so many private equity firms seem to be snapping up franchises?

https://www.noordinary.co.nz/private-equity-and-franchising-a-match-made-in-heaven-or-a-recipe-for-disaster

01/12/2024

Meet Sarah. She’s the owner of a boutique business in Auckland specialising in handcrafted, eco-friendly candles.

For years, Sarah’s website thrived, attracting customers searching for ‘sustainable candles in New Zealand.’ Her engaging blog posts on candle-making and sustainability consistently ranked high on Google, driving steady traffic and sales.

But recently, everything changed.

https://www.noordinary.co.nz/why-your-search-engine-marketing-isn-t-working-and-what-to-do-about-it

My business and franchising consultancy practice is called No Ordinary because in today's hyper-competitive world, ordinary businesses just can't cut it any more. If you want to start, develop or grow an extraordinary business or franchise, contact me for a free Initial Consultation.

28/11/2024

Companies rebrand for all sorts of reasons. Staying relevant in a changing market is just one of them.

You've probably heard about the latest Jaguar rebranding debacle. I call it a debacle because the proposed new logo and brand image has brought a flood of criticism and ridicule from almost everyone.

But Jaguar had to do something.

https://www.noordinary.co.nz/thinking-of-rebranding-don-tuntil-youve-read-this

Jaguar's recent rebranding announcement has stirred up fierce criticism and even ridicule. Critics say Jaguar has thrown its iconic brand heritage into the toilet and come up with a new brand image that distances it from its traditional market but seems to alienate new markets.

25/11/2024

If you’re not up with the latest on 102-year-old brand remakes, then you’ll never guess whose rebranding pre-launch teaser this is part of.

The whole video clip may help.

Rebranding a company is a bold move. Done right, it can reinvigorate a business, capture a new audience, and rejuvenate a brand’s identity. Done wrong, it can alienate loyal customers, confuse the market and set the company back years.

Having watched the video clip, what's your opinion? Will this rebrand be a total flop and mean the end of a 102-year-old icon? Or is it the beginning of a new era for a brand which has become tired and in desperate need of saving?

https://www.noordinary.co.nz/brand-not-working-don-t-try-this

09/11/2024

Do Franchise Disclosure Documents have to look dull, unmotivating and, frankly, scary?

While compliance is essential, many franchisors miss an important point: the FDD is often the first in-depth look potential franchisees get into your business—and first impressions count.

https://www.noordinary.co.nz/is-your-franchise-disclosure-document-putting-prospective-franchisees-off

My business and franchising consultancy practice is called No Ordinary because in today's hyper-competitive world, ordinary businesses just can't cut it any more. If you want to start, develop or grow an extraordinary business or franchise, contact me for a free Initial Consultation.

06/11/2024

This guy has, in my opinion, revolutionised the franchise industry with his unique approach to strategic franchisee recruitment and responsible franchising practices.

Just last year, Aaron Harper, CEO and Owner of the Rolling Suds Franchise, awarded franchises for 59 territories across 16 US states, transforming the business into one of the world's largest power washing franchises.

Here's how he's done it

https://www.noordinary.co.nz/the-smartest-way-i-ve-seen-recently-to-attract-top-franchisees

31/10/2024

Every few years, surveys surface that claim to offer a snapshot of the franchising landscape in different parts of the world. These reports are often filled with glossy graphs and impressive numbers like the one below.

But how much of this data really reflects the realities on the ground?

How useful is it for franchisors and franchisees trying to grow and evolve their businesses?

Do these reports provide actionable insights, or are they too broad and generic to make a real impact?

More importantly, how could the data be improved to help franchise systems not just react to current trends but also anticipate future shifts and innovate accordingly? In a fast-paced global economy, franchisors need more than surface-level statistics—they need deep, meaningful insights that can guide strategy and decision-making.

Could we be missing out on key opportunities to drive improvement and innovation in franchising?

https://www.noordinary.co.nz/no-ordinary-insights-the-real-state-of-franchising-around-the-world

My business and franchising consultancy practice is called No Ordinary because in today's hyper-competitive world, ordinary businesses just can't cut it any more. If you want to start, develop or grow an extraordinary business or franchise, contact me for a free Initial Consultation.

24/10/2024

What the America’s Cup Winner Can Teach Us About Winning in Business in 2025

Team New Zealand's stunning victory in the 2024 America’s Cup has become a source of inspiration far beyond the world of yacht racing.

The principles that led them to success on the water can serve as powerful lessons for businesses looking to excel in 2025. Here’s what we can learn from their win to help drive success in the competitive business landscape.

https://www.noordinary.co.nz/what-team-new-zealands-america-s-cup-win-can-teach-us-about-winning-in-business-in-2025

My business and franchising consultancy practice is called No Ordinary because in today's hyper-competitive world, ordinary businesses just can't cut it any more. If you want to start, develop or grow an extraordinary business or franchise, contact me for a free Initial Consultation.