18/08/2021
Another amazing review from another amazing client!
"Before engaging with James I thought I knew the Brand of our Preschool. Working with James challenged my thinking and my awareness of our brand. This helped all of us not only identify what it meant for the staff, children and their families at the Ashburton Baptist Preschool– but also helped us build on that further. We are now more confident in who we are and what we do – and have the tools we need to guide us going forward. SeaSquare has a clear process that empowered us to take ownership and direction of our brand's identity – I personally found James to be very professional, knowledgeable and fun- he’s a likeable guy and I enjoyed meeting with him. Thank you, James!"
- Ashburton Baptist Preschool
One of the many reasons this field is so fun to work in is getting to work with clients like the Ashburton Baptist Preschool from Ashburton, New Zealand.
Where brands that are just starting out often have no brand built at all, experienced brands find themselves having made years of ad-hoc brand-building decisions that end up forming a piecemeal brand identity. Each piece is strong on its own and reflected the brand in the moment, but place them all together and the brand it forms has trouble connecting to itself and through that, a difficulty connecting to potential customers/clients (or in this case parents). This client had many strong individual brand pieces: They spread positive messages, they have a strong tie to the community, the staff are knowledgeable and caring - they just needed a more cohesive brand to tie everything together.
By taking a step back and building a foundation that would support the rest of the brand we were able to create something that is reflective of their values, connects with the public and is consistent between mediums (socials, mailouts, brochures, etc.).
I know this is talking about a review they left for SeaSquare, but to flip the script a little and talk about them for a moment, it was such an absolute pleasure working with this awesome brand! Meeting with Vince and the team was a weekly highlight and can't wait to watch their brand grow!
If you're a business owner looking to grow your brand and find your voice we'd love to talk! Sent us a DM or visit www.SeaSquareConsulting.com for more information!
