Atlas + Oak

09/05/2024

People connect with stories, not sales pitches.

Every brand has a story - a narrative of overcoming challenges, innovating solutions, and delivering value to customers.

By sharing these stories, we do more than market products or services; we build relationships and foster a community. Authentic brand storytelling engenders trust, evokes emotions, and solidifies your brand identity in the minds of your audience.

06/05/2024

This is your friendly reminder that both GST, to 31 March 2024, and third provisional tax installments, for the 2024 income year, are due to be paid today!

Unsure what you have to pay? You can look at this by logging into MyIR or contact your accountant today!

30/04/2024

Some lovely feedback from one of our earliest clients.

We love helping our clients get started in business!

⭐️⭐️⭐️⭐️

25/04/2024

Success is very rarely linear. You take a step forward, a few step sideways, and sometimes even a step back again in order to take the next step forward.

A big part of creating success comes down to planning (thinking, visualising and writing down your intent), as well as review and analysis (constantly reviewing what is working and what isn't).

If business planning, reviewing and analysing is not part of your current business process, we highly recommend you start! Small efforts made now will have a big contribution to the success of your business in future.

04/04/2024

If you haven't yet paid your terminal (end of year) income tax for the financial year ended 31 March 2023, today is the final day to do to avoid late payment penalties.

Unsure if you have an amount to pay? You can check this by either logging into your MyIR account, or by contacting your accountant.

31/03/2024

Today marks the first day of the new financial year for New Zealand businesses and tax payers.

It's also a great time to start thinking about what information you need to provide to your accountant so they can prepare your financial statements and tax returns to 31 March 2024.

Unsure what this process looks like or what you need to do? Find our handy resource here - https://www.atlasandoak.com/the-eofy-guide or reach out to us for a friendly chat today. https://www.atlasandoak.com/contact

28/03/2024

Happy Easter from the team at Atlas + Oak!

We wish everyone a restful and rejuvenating holiday break.

We will be back on deck from Tuesday the 2nd of April, 2024 🐣

25/03/2024

The countdown is now on to the end of another financial year in New Zealand, as we rapidly approach the 31st of March!

If preparing information for your accountant, or just the whole year-end process in general, stresses you out, you might like to have a look at our free downloadable guide on what to expect, and what you can do as a business owner to prepare.

Click on the link here and we will email you a copy within 24 hours.

https://www.atlasandoak.com/the-eofy-guide

19/03/2024

Lead magnets are more than just free downloads; they're a gateway to meaningful business relationships and sustained growth.

In her latest blog, Hailey discusses the importance of lead magnets in B2B marketing, offering insights into:

→ The critical role lead magnets play in establishing trust and demonstrating expertise.
→ Step-by-step guidance on creating lead magnets that genuinely resonate with your target audience.
→ Strategic tips for leveraging lead magnets to enhance lead quality and drive business growth.

Want to craft lead magnets that not only attract attention but also convert prospects into loyal clients? Have a read of the blog for some actionable strategies that can elevate your B2B marketing game.

https://www.atlasandoak.com/blog/the-power-of-lead-magnets-in-b2b-marketing

08/03/2024

Focusing purely on your revenue targets is simply not enough.

So many business owners I know focus so much on making sales, which of course is important, but don’t focus nearly enough on the margins (both gross and net profit).

Let me put it this way – you could have $2,000,000 in sales, with a 10% GP margin, and your $200,000 in gross profit might barely cover your overhead costs.

You could have $200,000 in sales, with a 100% GP margin, and be in the same position.

Yes sales are important, but please make sure you focus on your margins too!

~ Kat
———
Director, Outsourced CFO and Chartered Accountant, partnering with businesses to provide genuine, contemporary strategy advice for success.

29/02/2024

Being visible on search engines can mean the difference between thriving and just surviving.

Consider a software company that ranks on the first page for 'enterprise project management solutions.' They're far more likely to capture the attention of corporate decision-makers than a competitor buried in later search results. This visibility not only drives targeted traffic but also positions the company as a leading authority in their niche.

To boost your search rankings and visibility on the likes of Google, consider these straightforward SEO strategies:

→ Keyword Research: Utilise tools like Google Keyword Planner to discover what your audience is searching for. Focus on keywords relevant to your business.

→ Quality Content: Produce content that addresses your audience's pain points and answers their questions. Whether it's blog posts, downloadable resources or case studies, make sure the content is of value. This means keeping it informative and directly addressing their needs.

→ On-Page Optimisation: Ensure your website's meta descriptions, title tags, and headings include your target keywords. This helps search engines understand your content better.

→ Backlink Strategy: Seek opportunities for guest blogging or collaborate with industry partners to get quality backlinks to your site.

→ Website Performance: A fast-loading site keeps users happy. Check your website's loading speed with Google PageSpeed Insights and make necessary adjustments. This can drastically improve user experience and SEO.

Implementing these basic steps can significantly impact your SEO efforts, leading to better visibility and growth for your business. Get in touch if you need help with further info, implementation or auditing where your current SEO strategy is at.

~ Hailey

- - -

Director and Outsourced Marketing Executive, partnering with businesses to provide genuine, contemporary digital marketing services for success.

To thrive in the digital age, your website needs to be seen. You do that through SEO best practice and optimisation strategies. Not sure where to start? Our SEO audit can help...

27/02/2024

Happy Wednesday Folks!

If you haven't paid your GST bill yet, for the period ended 31 January 2024, this is your friendly reminder to do so, to avoid being charged late payment penalty's by the IRD.
Payment and filing are due today!