09/09/2026
When did you last raise your prices? If you had to think about it, it has probably been too long.
Most owners we talk to know the number needs to move. What stops them is the thought of telling anyone. So it gets parked, and the margin quietly wears away in the meantime.
The good news is that a price rise handled well is usually a non-event. Give people decent notice, keep the message short, and hold your nerve if someone pushes back.
We have written up exactly how to word it, including a short message you can adapt. Have a read and see if it makes the next one easier.