Social Green Marketing

10/06/2011

A great development for New Zealand, and could really help with Christchurch rebuild!

Chances are, if you live in New Zealand, you haven't. With a population of just over 4 million people, we've got 1 million homes that are underperforming

08/05/2011

New blog post on the power of corporate transparency to ward off charges of greenwashing

As I mentioned in my last post, the greenwashing police, heavily armed with the tools of social media, have the power to bring the big boys to their knees in a

13/04/2011

I've got a couple of posts up here about greenwashing, and will be adding more. Would love to hear your comments and any requests for future posts.

What makes greenwashing a very special kind of lying? Well, in one sense it's not special at all, and is just a variation of plain old false

04/04/2011

Hey all you Chch folks out there - be sure to put this one in your calendar! It's so important that more voices get in on the discussion about what will happen with our city.

TEDxEQChCh, a one-day event to re-imagine the future of Christchurch, will be held on Saturday, May 21st, and is proud to announce that Cameron Sinclair, CEO of Architecture for Humanity and TED Prize winner, will be speaking, along with Roger Sutton, CEO of Orion. We are also proud to confirm BNZ a

04/04/2011

Here's the latest video from SocGreen. Would love to hear your comments, and suggestions for future video topics!

http://www.youtube.com/watch?v=NqpYE5SW4M8&feature=channel_video_title Green Content Marketing. Since green is so new, people need quality information from green business in order to understand its benefits and become fans of sustainability.

28/03/2011

http://www.youtube.com/watch?v=mtIRv8HOOd8&feature=channel_video_title Green Marketing and Web 2.0. Has web 2.0 really revolutionized the world of marketing? Check out this video to see what the explosion in user-generated content means for sustainable businesses.

15/03/2011

This is really worth 3 minutes of your time - elegant, simple, inspiring ideas about energy, and how energy innovation could and should parallel the IT innovations of the last few decades.

Complete Premium video at: http://fora.tv/conference/hsm_wif_2010 Joel Makower, executive editor of GreenBiz.com, draws a parallel between the evolution of computing over the last 50 years, and the future of energy consumption. He predicts that energy production and distribution will become so "c

14/03/2011

Just discovered this great organization in Vermont that works to support local and sustainable businesses. Check it out!

Emily Brooks & the Edibles Advocate Alliance offers sustainable business coaching, marketing, and support.

13/03/2011

All businesses need to be thinking about social media and online marketing these days, but check out this video to see why this is especially important for green businesses.

Viral sustainability! To get there, green businesses MUST use social media tools like YouTube, Facebook and blogging to start conversations, boost enthusiasm, and grow their reputation.

09/03/2011

If you're wondering why Social Green Marketing was born, check out this video!

Social Green Marketing exists to inform and educate the green and sustainable business community about how online & social media tools like YouTube, Facebook and LinkedIn can help them to get more customers and grow their business. It's also a great place to chat about green business and sustainabi

10/02/2011

Hi all - welcome to Social Green Marketing!