Grow Good

16/10/2025

Miss 13 was/is (who knows, it's hard to keep up with the play lol) a big fan of Olivia Rodrigo. I'm not such a fan myself but hey the lights are on and burning brightly for the masses...

One of the songs we had on repeat for a while was her smash hit "Brutal". It's got a catchy chorus line - "God, it's brutal out here".
Talking to friends, clients and random retail workers it seems like it's brutal out here for a lot of businesses right now.

But it's fascinating watching all the socials especially the very bizarre world of LinkedIn - WTF is going on in that cesspit.

Everyone's crushing it!

Except they aren't.

You're possibly not either.

I know I'm not.

I know 2 people that just liquidated their businesses.

In fact I just got off a call with a client. A decade into his business, he's about a month away from having to shut up shop.

He's feeling it. The burden, the shame, the what ifs, the what the f**k now?!

When I first started in medical device sales I learnt about Sir John Charnley. He invented the modern hip replacement.

He needed to make a hip replacement to last longer than the patient did.

As said "it's a race between the implant and the patient, and at the minute the patient is winning."

And business is a bit like that. It's a race to see who lasts longest.
You or the cashflow.

If money was no object my client could keep going, but it is an object unfortunately.

It's a fine line between optimism and delusion.

Yeah, no one wants to hear your pity party, and all the positive psychology tells you to focus on the good in front of you, but how long do you fake it to try and make it before you ask for help?

Is it worth drowning with a smile on your face "it's fine, it's great!" or maybe worse getting the life jacket thrown after the event?

But how do you go about begging without begging, before you might end up actually begging lol.

If you are really drowning, you might need a dose of realistic optimism.

Ok, it's s**t. Let's recognise that and work a plan, not just keep high fiving yourself on the internet to the applause of the crowd.

If you're not crushing it right now, it's ok. It's brutal out here.

It's ok to ask for help, and if you want some help then maybe I can.

There's two ways I can do that right now.

If you need some community, support and energy then come check out The Grow Good Guild. For just $62.50 you can get started and see if it's what you need to get you going.

I'm also dusting off my sales/business development support options.

The #1 thing that the majority of the Guildsmiths are wanting help with right now is sales.

If that's what you need help with, I can be of some service - sales strategy, coaching, training (in NZ we can possibly get some co-funding for this) or even some sales doing for you.

If you are doing it tough and neither of those are what you need, let me know what it is that will make a difference as I probably know someone that can help.

Anyway I'm off to go high five LinkedIn ;-0

06/10/2025

06/10/2025

So here it is!

The BIG reveal.

I am super stoked to announce the public launch of...

The Grow Good Guild - https://growgoodguild.growgood.co

The what?!

The Guild is the private community and support network for purpose-led leaders who want to scale meaningful businesses, lead with integrity, and stay lit up with purpose!

It's all built on the principles of LES GIM.

No not a French personal trainer, but Learning, Energy and Support around the topics of Growth, Intent and Mastery.

It's the ultimate support system built for business leaders who give a damn where we help to transform them from a leader into a legend.

You might have at least one of three questions in your mind right now...

Q. Does this mean I am not doing B Corp coaching anymore?
A. Nope I can still help you with that, even in The Guild.

Q. What exactly does The Guild actually offer?
A. You can find out everything you need to know here - https://growgoodguild.growgood.co

Q. What the f$ even is a Guild?!
A. LOL you can find that out over here https://growgoodguild.growgood.co

And now here comes the ask...

We have 26 Guildsmiths already getting into it from the pre-release and I am now opening up space for the next 10.

If your dream needs a team of peers and a high energy coach to get it to the next level, this could be the sign you've been looking for...

If you think you'd be a good fit for the Guild let me know and we can have a chat.

Just drop a comment below or send me a message here.

It's completely up to you of course, just bear in mind that ultimately the Guild is going to be capped at 100 members and the investment for joining is the lowest it's ever going to be right now.

Not for you? If you know a purpose driven business leader that could benefit from this, I'd absolutely love an intro or even better, tag em below!

So what do ya reckon?

What part of The Guild are you most excited about?

P.S. Join before Thursday afternoon and you'll be able to join our Q4 Guild Goal Gathering were we are setting the plans to close the year out with a bang.

02/10/2025

The loneliness of leading with purpose...

Over the last decade I’ve become known as “That B Corp Bloke.”

And B Corp has been a game-changer for heaps of companies that I have worked with.

A rock-solid framework to connect purpose, impact, and doing good to the nitty-gritty of day-to-day business.

But let’s be honest: B Corp alone doesn’t solve everything.

As I mentioned last week, over the last few years I’ve seen loads of small and medium B Corps wanting to scale, but not with the “grow at all costs” unicorn hustle-bro mentality.

You know the type: “Let’s launch a drone delivered pizza franchise, grab VC cash, and have purpose as a footnote in our pitch deck.”

Over the years, I’ve joined masterminds and coaching programs to keep myself equipped and motivated in business. But I always felt like the odd one out.

Mingling with the “scale or die” crew felt off. It was either all hustle (and eventual burnout) or “purpose” watered down until it was just another line on a website.

What I really craved was a support group for our kind of business: leaders using business as a genuine force for good.

A space where you could connect with fellow legends, learn from each other, swap ideas, share networks, and actually help each other all win.

A place where you could share honest stories, the wins, the failures, and the “what do I do now?” moments and get real solutions for your toughest challenges in work and life from your peers.

But try as I might, I couldn’t find it.

So I built it.

And I'll tell you all about next time ;-p

While you’re here though I'd love to know what would make your work or life easier right now?

Drop a comment and let me know!

26/09/2025

How's tricks?

It's been a while since I dropped into your socials, but I'm back! I hope you coped in my absence...

The last few months have seen me knee deep in delivering more WCBCC (World Class B Corp Consulting) as well as getting as many days skiing as possible.

A nice one bruv/sis to these new B's that I've recently helped:

Elemental Distillers
Picker's Pocket
Saben
EcoSend/Go Squared
Indicium Dynamincs
William Aitken & Co
Grin Natural
Coffee Embassy

As well as all of that my main reason for my radio silence has been because I've been scheming on something behind the scenes...

One thing I have really got to noticing recently is that many of you want more than just the B Corp.

There's a desire for deeper support around growth and connection.

And so that's what I've been brewing...More on this in the next instalment...

In the meantime, I'd love to hear back from you. What's new and exciting for you? What's your most bonkers business challenge right now? What do you need right now?

I might know a guy who can help. And if he can't I'll probably know someone else that can…

19/08/2025

Fancy a blueprint for a better business?

Tomorrow at 1 PM NZT I am teaming up with Adam Harris for a free online event called Purpose Meets Process.

Sounds a bit grand, I know. But here’s the deal — too many businesses either have purpose with no process, or process with no purpose. One without the other is like a car with no fuel or fuel with no car. Useless.

We are going to show you how to bring the two together so you can build a business that really works and actually matters.

It is free. It is practical. And it will give you tools you can use straight away.

Register by clicking the picture below or use the link in the comments.

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