Infinity Creative Co

Infinity Creative Co 🌏 We support SMBs across NZ, Australia, and North America to launch, scale, or reposition with confidence.

Build a strong foundation with brand and product strategy, create a compelling visual identity design, gain traction with GTM ex*****on.

Wanna charge more?💸 Pricing is a perception game...Good news? Perception is something we can influence. There's 5 levers...
21/05/2026

Wanna charge more?💸

Pricing is a perception game...

Good news? Perception is something we can influence.

There's 5 levers: experience, messaging, branding, consistency, and emotion.

Swipe to read about it baby!! 👉️

Then pick one thing to tackle & start there. Small shifts = big signals 🌀

Save this if you're ready to stop underselling & drop me a hollaaaaa 🙋 in the comments if this was useful!!

Also, Lmk if there's anything you want covered in more detail??

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🎨 Brand Strategy | Brand Design
🖤 Logo Designer
📍 Taupo, Waikato, New Zealand
👯 Rotorua | Hamilton | Tauranga

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A scanner... 🤣 Who knew, the possibilities!? 🌿 Watercolour; acrylic; doodles; designs... Random bits of art, bought back...
14/05/2026

A scanner... 🤣

Who knew, the possibilities!? 🌿

Watercolour; acrylic; doodles; designs...

Random bits of art, bought back to life; because I finally figured out how to use the high-resolution scanner LMAO

Imported to Photoshop; played around with layers; colour; blending - so much fun!

Banged it into Illustrator ~ the OG love of my life in the Adobe suite ~ and mocked up up a poster for Kiwiburn's 2027 theme "Moss & Microchips"

The vibes I was going for are "cyber-organic mother earth" 👯

Festivals like this ask for artwork submissions, it's nice to contribute creatively 💚 even if nothing comes of it... a nice little deviation from brand design.

What do you think, should I share more 'art' work? 👇️ lmk

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Poster | Art | Illustration ❤️‍🔥
Taupo | Rotorua | Hamilton 📍
Waikato, New Zealand 🌿

We're craving 'human made' 🤖 Not polished-to-death, AI-generated bla-de-bla 🫠 I'd kept my 'real world' watercolour art a...
11/05/2026

We're craving 'human made' 🤖

Not polished-to-death, AI-generated bla-de-bla 🫠

I'd kept my 'real world' watercolour art and painting separate from brand strategy + design work... not intentionally, I'd just honestly never thought about this until lately... now I have access to a high-resolution scanner! ... & the possibilities have opened up.

There's AI-generated visuals literally everywhere. I was driving through Putaruru today, and there's a 'Latitude' Mortgage lender with fake-AI-generated kiwi illustrations in all their signage and it just looks... cheap??

The more mass-produced same-same we are seeing, the more handcrafted creativity starts to feel valuable. Well.... at least for me as a consumer anyway 🧐 I connect with narrative and personality & I'll happily pay more for local, thoughtful, artisan products.

So... thinking more custom art in client work

🌀 hand-drawn illustration
🌀 watercolour textures
🌀 custom artwork for packaging
🌀 licensing artwork to local brands

Think: a sunset scene of the views from 2 Mile Bay sailing centre... or watercolours of the plants and botanicals we see along the walk between Wharewaka & 5 Mile...

Yes. I am that weirdo, out in the wild with my little watercolour paints and pad 💫 it fills up my cup 🎨 any opportunity to live my best life as a chaotic art goblin ☕️

Anyway... creatively aligned things are unfolding.

Know any local brands that would be keen?? Lmk 👇️

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Brand Strategy + Visual Identity Design
Custom Artwork + Hand-Drawn Illustration
Watercolour + Pen Art

GURL IS FIRE🔥🔥🔥 ——When .wildfire performs, there's only one word for it = VIBES ✨Now, she's got the visuals to match 💯Al...
08/05/2026

GURL IS FIRE🔥🔥🔥

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When .wildfire performs, there's only one word for it = VIBES ✨

Now, she's got the visuals to match 💯

Alex is a fire-eating, fire-breathing, fire-twirling legend 🔥

Her style is pure POWER 🔥 balanced with PLAYFUL, vibrant, joyful energy ✨it's a special kind of talent to pick up the fire tools, light them up, twirl around and make it look effortless - yet somehow, this queen manages it!

If you're a Taupo local - Alex, & the gang will be spinning tricks at this June 🔥

Feels about her new brand?? 👇️ comment for me, baby!

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📸 Photography - .creative

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🎨 Brand Strategy | Brand Design
🖤 Logo Designer
📍 Taupo, Waikato, New Zealand
👯 Rotorua | Hamilton | Tauranga

Biz cards for ya back pocket ⚡️🔥 Hot tip: incorporate a QR code into your designlinktr.ee is a free option + that way yo...
07/05/2026

Biz cards for ya back pocket ⚡️

🔥 Hot tip: incorporate a QR code into your design

linktr.ee is a free option + that way you can update your URL's later if you need to!

Great to hand your business cards out IRL...

Even better if you can dial that person into your digital realm ❤️‍🔥

Another cheeky look at .wildfire branding 🔥 such fun!

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🌀 Business Branding Specialist
💁‍♀️ Logo and Brand Designer
📍 Taupo, Waikato, New Zealand
👯 Rotorua | Hamilton | Tauranga

🔥🔥🔥——When the snaps are so fire 🔥 the whole brand kit and kaboodle deserves a little “joozh” Just for fun… running on pu...
06/05/2026

🔥🔥🔥

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When the snaps are so fire 🔥 the whole brand kit and kaboodle deserves a little “joozh”

Just for fun… running on pure vibes ✨

Alex, Jimmy & the gang will be at this year spinning tricks on the tools ✨🔥💯

Will you be there?? Holla in the comments 👇

A proper carousel for all Alektra’s brand elements… incoming… stay tuned 😍

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Fire Performer .wildfire
Photography .creative

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🎨 Brand Strategy | Brand Design
🖤 Logo Designer
📍 Waikato, New Zealand
🍀 Taupō, Hamilton, Rotorua, Tauranga

Made your logo with AI? No shade 💁‍♀️ Lots of business owners do. It's fast, cheap, accessible.But your logo needs to do...
30/04/2026

Made your logo with AI? No shade 💁‍♀️

Lots of business owners do. It's fast, cheap, accessible.

But your logo needs to do more than “look decent”

It needs to:

🌀 differentiate you
🌀 work across every platform
🌀 support your pricing
🌀 build audience trust
🌀 grow with your business

This is where DIY branding will fail you.

AI is a tool…. human designers are a weapon 😎

Ready to yap when you are...

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Brand Strategy and Design
Waikato, New Zealand
Taupo | Rotorua | Hamilton
Visual Identity & Logo Designer

We’re getting better at sniffing out AI generated content…  🤖 (unless you’re my mum, who thinks the fake animal videos a...
24/04/2026

We’re getting better at sniffing out AI generated content… 🤖

(unless you’re my mum, who thinks the fake animal videos are real ☠️ )

Anywho… as the tools get better, so does our intuition.

We LOVE things that are human.

Honestly the more AI generated content there is in the world the more HUMAN generated content feels kinda…. premium??

Photography for example - if you saw a brand using AI generated pictures of their people, you’d be like "ew what??"

So it makes sense that we’re going to appreciate high-quality images of REAL people in their REAL jobs in REAL settings.

If everyone’s using the same tools and everyone is starting to look the same… then, be different... because generic over-use, over-kill of AI will damage your brand.

Use it for speeeeed… and then layer in personality, opinions, and edge.

Anyway, there's a few other thoughts in here about differentiating your brand. Enjoy.

Happy Wednesday! Hope this was helpful, lmk your thoughts in the comments 👇️

(truly, gimme feedback! ~ I use my energy to write these silly little posts and it's helpful to know if they're helpful!? 🙏 tysm)

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Brand Strategy and Marketing
Visual Identity Design
Waikato, New Zealand
Taupo | Rotorua | Hamilton

23/04/2026

Colour, colour, everywhere ❣️

Can't always decide what combinations I like best... it pays to play around and mock alternate versions up

The bright red was a requirement for Obsidian's brand. When working with such a vibrant colour, we need to complement the system with a more muted pairing.

I'd had a vision for a red and purple palette for a while...

T'was nice indeed to play around with it!

What do you think... love it or hate it?

Let me know in the comments 👇️

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Brand | Design | Visual Identity
Waikato, New Zealand
Taupo | Rotorua | Hamilton
Small Business Branding Specialist

An eruption so powerful, it turned the skies in China blood red ❤️‍🔥 Obsidian's origin story underpins their brand conce...
21/04/2026

An eruption so powerful, it turned the skies in China blood red ❤️‍🔥

Obsidian's origin story underpins their brand concept.

Volcanic force, a red sun, depth, mystery, and a taniwha that watches from below.

A narrative led identity: name, symbol, colour system, mood, mood and experience.

If your brand feels forgettable and disconnected… let's talk about your story.

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Logo | Brand | Visual Identity Design
Coffee Branding | Packaging
Waikato, New Zealand
Taupo | Rotorua | Hamilton

Address

Christchurch

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 3pm
Wednesday 9am - 6pm
Thursday 9am - 3pm
Friday 9am - 6pm

Telephone

+64272771770

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