Infinity Creative Co

Infinity Creative Co 🌏 We support SMBs across NZ, Australia, and North America to launch, scale, or reposition with confidence.

Build a strong foundation with brand and product strategy, create a compelling visual identity design, gain traction with GTM ex*****on.

Lynsey has taken  from strength to strength ❀️‍πŸ”₯With a new app-based offering on the horizon, the team realised their ex...
08/09/2026

Lynsey has taken from strength to strength ❀️‍πŸ”₯

With a new app-based offering on the horizon, the team realised their existing logo suite wasn’t going to cut it.

They needed a visual shorthand to communicate the energy, flow and momentum of breath.

With a clear concept already in hand, they came to me after a less-than-ideal experience with an offshore designer.

Working within a tight budget and timeline, we focused on making the concept work.

The result? A complete logo suite, including a flexible icon system with colourways and gradients designed to scale across:

πŸŒ€ Website favicon
πŸŒ€ Mobile app
πŸŒ€ Apparel
πŸŒ€ All their digital touchpoints

A little icon, packing some big punch, carrying all the vibes πŸ’«

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Brand Designer
Logo Design
Icon Design

πŸ“ Rhythm of Breath are founded out of Sydney, Australia
πŸ“ Infinity is based in Raglan, New Zealand

πŸ‘€ Stop and stare... πŸ„ Impossible to ignore ... just a lil mock-up  of the banner we've locked and loaded & shipped off t...
06/09/2026

πŸ‘€ Stop and stare...

πŸ„ Impossible to ignore ... just a lil mock-up of the banner we've locked and loaded & shipped off to print for our site at



Will absolutely be posting a pic once I have it in the real world ha! πŸ’™

RIP to my 40kg oversized baggage allowance ☠️

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Festival Design
Illustration
Psychedelic Art
Festival Art

Stickers, stickers, everywhere! ✨️ Created especially for  2026! πŸ„I'll be hanging with the amazing  and  on site πŸ‘½οΈ some...
03/09/2026

Stickers, stickers, everywhere! ✨️

Created especially for 2026! πŸ„

I'll be hanging with the amazing and on site πŸ‘½οΈ some of these will be available in holographic options too πŸ₯°

What's your favourite? Let me know in the comments πŸ‘‡οΈ

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Brand and Logo Designer
Custom Illustration
Adobe Illustrator
Psytrance Festival Creative

Maximalism baby! πŸŒ€πŸ„This 3m x 2.3m backdrop has been designed for Which I'll be heading to in September with Alex & Tui 🌊...
01/09/2026

Maximalism baby! πŸŒ€πŸ„

This 3m x 2.3m backdrop has been designed for

Which I'll be heading to in September with Alex & Tui 🌊




The brief?

πŸ„ Psychedelic
πŸ„ Impossible to ignore
πŸ„ works in tropical QLD climate
πŸ„ flows in the breeze by day
πŸ„ will survive the night
πŸ„ looking πŸ‘Œ under UV blue light

Mostly importantly... draws people into a 6m x 3m space that’s part creative studio, part chill zone, part β€œlet’s sit down and accidentally solve our entire lives over tea”

So obviously… I went EXTRA with this illustration.

🌊 Where the forest meets the sea
✨ Tiny details revealed like a treasure hunt
πŸŒ€ Visual chaos for the psychedelic brain to unpack

Personal symbolism is in the mix too.... the necklace worn by the central figure is based on a taonga Alex created for Tui.

Stare at it for five minutes... cos there's something you might have missed.

Designed for daylight, blue light, for the breeze and to draw people in.

Can’t wait to see this thing come alive in the tropics πŸŒ΄πŸŒ€βœ¨

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A little client love from  πŸ’™ An absolute pleasure collaborating on your strategy + a lil brand refresh! We love the colo...
30/08/2026

A little client love from πŸ’™

An absolute pleasure collaborating on your strategy + a lil brand refresh!

We love the colours, it's our happy place 😍

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Brand Designer
Branding
Google Review

In the recycling bin, all the designs who didn't survive .... πŸ˜‚For MBP, we went through two major rounds of revisions, m...
28/08/2026

In the recycling bin, all the designs who didn't survive .... πŸ˜‚

For MBP, we went through two major rounds of revisions, multiple icon directions, plenty of testing, and a couple of identities that we scrapped.

Some ideas looked good, but the metaphor wasn’t quite right. Some were strategically interesting, but the emotional connection wasn’t there for Chris.

We realised... we’d moved too far from the essence of MBP's original mark. So we went back to the original monogram and refined rather than reinvented.

Which resulted in a logo suite that felt more like an elevated take on the familiar. Distinctive, considered, and uplifted to better connect with their new typography.

One swipe for all my discarded dreams... πŸ¦…

10 years... still looking forwards πŸ‘€Chris built  from the ground up πŸ’ͺ from day one, embodying Kiwi ingenuity and a can-d...
26/08/2026

10 years... still looking forwards πŸ‘€

Chris built from the ground up πŸ’ͺ from day one, embodying Kiwi ingenuity and a can-do attitude; he set up his desk on the back of a cardboard box and never looked back.

As MBP approached such a big milestone, Chris knew it was time for a refresh.

They hadn’t revisited their marketing strategy in a couple of years - and with so many ideas in play, Chris needed focus and clarity. A clear direction for the business, and a visual refresh that would set MBP up for its next 10-year horizon.

We kicked off with strategy, diving deep into MBP: who they’re here to serve, what their clients need, how their offers fit together, where they sit in the market, how they can win, and which channels deserve some love.

Then came the design phase.

And, full transparency, we threw not one, but 2x visual identities in the bin... πŸ˜…

Three rounds of refinement later, we landed here πŸ’™

We've expanded and uplifted the colour system, introduced typography with a little more personality, and created a visual language that feels confident, accessible and distinctly MBP.

Introducing a brand-mark representing the Karearea, New Zealand’s native falcon.

Always looking forward. Scanning the horizon. Seeing what others might miss. Anticipating what’s coming next, then moving decisively when the moment arrives.

A fitting symbol for MBP as they enter their next chapter.

Because better businesses start with making better plans & that's MBP

Shout out to Adam from Wonderferris for the epic brand photography ❀️

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πŸ’™ Brand Strategy and Visual Identity Design
πŸ“ Taupo, Waikato, New Zealand
🎯 Small Business Rebrand | Business Advisory | Accountant

Strategy is just fluff... ☠️ Someone said that to me earlier this year ... 🚩 Immediate red flag.Also, it was immediate c...
17/08/2026

Strategy is just fluff... ☠️

Someone said that to me earlier this year ... 🚩 Immediate red flag.

Also, it was immediate confirmation that we probably weren't the right fit for each other.

Without strategy, you don't have a plan. You're throwing money at tactics and hoping something sticks.

Recently, I wrapped up a brand strategy + design project with a Taupo based advisory firm.

We went deep...

βœ”οΈ Audience Personas + Customer Needs
βœ”οΈ Offer Suite + Service Mapping
βœ”οΈ Brand Positioning
βœ”οΈ Messaging + Channel Strategy

More to come on all this... however, one opportunity became very obvious.

Kiwis are underutilising LinkedIn. There's a clear gap in the market for Chris Mercer to become a visible voice in the advisory space here.

Last week, we caught up over a wine to officially wrap up our project.

And guess what? He's kicked off his LinkedIn strategy and it's working...

Posts are reaching 70,000+ impressions and most importantly ~ it's generating high value leads for his Virtual CFO offering.

So, is strategy just fluff? I think not.

Strategy gives us direction.

Action creates momentum.

That momentum compounds over time.

Results follow πŸ’ͺ

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Brand Strategy & Design
LinkedIn Strategy
Business Growth

Wanna charge more?πŸ’Έ Pricing is a perception game...Good news? Perception is something we can influence. There's 5 levers...
21/05/2026

Wanna charge more?πŸ’Έ

Pricing is a perception game...

Good news? Perception is something we can influence.

There's 5 levers: experience, messaging, branding, consistency, and emotion.

Swipe to read about it baby!! πŸ‘‰οΈ

Then pick one thing to tackle & start there. Small shifts = big signals πŸŒ€

Save this if you're ready to stop underselling & drop me a hollaaaaa πŸ™‹ in the comments if this was useful!!

Also, Lmk if there's anything you want covered in more detail??

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🎨 Brand Strategy | Brand Design
πŸ–€ Logo Designer
πŸ“ Taupo, Waikato, New Zealand
πŸ‘― Rotorua | Hamilton | Tauranga

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A scanner... 🀣 Who knew, the possibilities!? 🌿 Watercolour; acrylic; doodles; designs... Random bits of art, bought back...
14/05/2026

A scanner... 🀣

Who knew, the possibilities!? 🌿

Watercolour; acrylic; doodles; designs...

Random bits of art, bought back to life; because I finally figured out how to use the high-resolution scanner LMAO

Imported to Photoshop; played around with layers; colour; blending - so much fun!

Banged it into Illustrator ~ the OG love of my life in the Adobe suite ~ and mocked up up a poster for Kiwiburn's 2027 theme "Moss & Microchips"

The vibes I was going for are "cyber-organic mother earth" πŸ‘―

Festivals like this ask for artwork submissions, it's nice to contribute creatively πŸ’š even if nothing comes of it... a nice little deviation from brand design.

What do you think, should I share more 'art' work? πŸ‘‡οΈ lmk

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Poster | Art | Illustration ❀️‍πŸ”₯
Taupo | Rotorua | Hamilton πŸ“
Waikato, New Zealand 🌿

Address

Christchurch

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 3pm
Wednesday 9am - 6pm
Thursday 9am - 3pm
Friday 9am - 6pm

Telephone

+64272771770

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