The Collective Agency

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The Collective Agency

The Collective Agency — a full-service marketing team based in NZ. The Collective Agency is designed to deliver results.

We partner with brands, sports codes & businesses to deliver strategy, content, and campaigns that actually connect. From branding that breathes life into your story, to creating a voice to your customers and stakeholders. We offer a platform that fosters engagement, and campaigns that will evolve and grow your business. The Collective Agency is made up of a team of marketing and business development specialists based in the Waikato and offering corporate services nationwide.

17/06/2026

New website live for Waikato Heart.

We recently worked with the team at Waikato Heart to bring their new website to life, creating a clean, professional and easy-to-navigate platform that reflects the specialist care they provide.

Our work included website strategy, copywriting, SEO, design direction and photography, making sure the site not only looks polished, but clearly communicates who they are, what they offer and how patients can connect with them.

A great project to be part of, working with a highly skilled local team doing important work in the Waikato.

waikatoheart.co.nz

10/06/2026

It was our last home game for 2026 with the Waikato Bay of Plenty Magic last weekend - game week is never quiet 🧨

A few BTS moments from the team across a busy few days, plenty of moving parts, a great crowd, an epic win, and lots of fun, always🫶

19/05/2026

We recently worked with Claudelands Events Centre to bring together a 15 second TVC for broadcast during the ANZ Premiership. Utilising existing footage of our Hamilton icons, along with in-season match footage and capturing one epic sunrise over Claudelands Arena 🌅✨

12/05/2026

Exciting things happening at TCA 👀

We’re getting ready to move to our CBD-fringe studio space, the start of a really exciting new chapter for us.

With that growth comes a new opportunity…

We’re looking for: ✨ A content creator ✨ A marketing coordinator ✨ Or one magical unicorn human who can do both.

If you love content, marketing, social media, storytelling, creativity, and being part of a fast-moving team - we’d love to hear from you.

Know someone awesome? Send them our way. 🙌

07/05/2026

This year, the Avis Magic underwent a full dress refresh – creating the perfect opportunity to evolve the brand identity alongside it. The 2026 visual identity was directly inspired by the foundations of the 2026 Magic Dress, Kākahu Ahi (Cloak of Fire).

Elements from the kākahu-inspired dress design –including triangular forms, tukutuku patterns, tāniko borders, and poutama motifs – became defining features of the 2026 design system.

Clean, bold typography was paired with high-contrast layouts, with black and grey-white tones leading the visual palette.

We also explored brand strategy, defining how the Magic voice would show up online through three key pillars:
HEART — Warm, connected, grounded
POWER — Bold, confident, high-energy
MAGIC — Distinct, creative, full of personality
Together, these pillars shape a voice that feels authentic, confident, memorable, and unmistakably Magic.

07/04/2026

A couple of recent activations withHLive NZ 🙌
From “finish the lyrics” for Homegrown to spinning the prize wheel for Blackcaps tickets. Good vibes all round.

01/04/2026

Quarter one ✔️ A busy start to 2026

31/03/2026

Welcome to the team Bella 🙌

Isabella Anstis has joined the TCA team as part of our internship programme with The University of Waikato

She’s in her final year of a Bachelor of Communications, double majoring in PR and Marketing. It's so great to have you with us, Bella.✨

10/02/2026

Cool little video we produced as part of a series with Harry to help us promote the NRL Harvey Norman All Stars happening this Sunday at FMG Stadium Waikato - last few days to get your tickets! Let's fill the stadium. Tickets at Ticketek.

Always great working with you Wiki and star of the show

31/01/2026

Happy Birthday to Emma! The creative eye, content queen, and moment-capturer of The Collective Agency. 📸

Address

Hamilton
3210

Website

http://www.thecollectiveagency.co.nz/

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