Grass Roots Media

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Grass Roots Media Digital and social media marketing for rural + regional and agribusinesses. Good people, good ideas and content worth stopping for. 👀

🌱 Grassroots Media (GRM) – Helping Rural Businesses Thrive Online! 🚜📲

At GRM, we know the rural lifestyle because we live it. Founded with a passion for connecting rural businesses with their communities, we specialize in social media strategy, content creation, and digital marketing tailored for the ag sector. Our team understands the challenges and opportunities of rural business firsthand. Whether you're a small business, industry group, or agribusiness, we're here to help you tell your story and grow your online presence.

📍 NZ-based | 💡 Rural-focused | 📲 Digital Experts

There’s a lot about our team that you won’t find in our job titles. 💚Between us, we’re farmers, mums, volunteers, leader...
15/10/2026

There’s a lot about our team that you won’t find in our job titles. 💚
Between us, we’re farmers, mums, volunteers, leaders and women who care about the rural communities we call home. There’s usually a fair bit of life to catch up on before we kick into a team meeting on Monday morning.

Today, on International Day of Rural Women, we’re thinking about the women who came before us. The ones who ran farms and businesses, kept communities connected and opened doors we’ve since walked through. Some were celebrated. Plenty deserved more credit than they got. 🫶

We see their influence in the women around us today. Sharing knowledge, leading change, checking on a neighbour and encouraging someone else to have a go.

We’re proud to be part of that story, together as a team and in our own lives.

🥂 Here’s to the women who helped us find our feet, the ones beside us now and the girls finding their own way. We hope they know how many people are cheering them on.

Tag a rural woman who’s made a difference in your life. Let’s make sure she knows it 🩷

You’ve booked the venue, lined up the speakers and debated the lunch menu. Who’s getting people excited enough to buy a ...
12/10/2026

You’ve booked the venue, lined up the speakers and debated the lunch menu. Who’s getting people excited enough to buy a ticket? 😅
And once they’re there, who’s catching the brilliant conversation while you’re looking after speakers, sponsors and a room full of guests?
👋 Hello. That’s us.

We get involved early, work out what your event needs to achieve and take the marketing and social coverage off your hands. We build anticipation, find ways to get people involved and capture stories you can keep sharing afterwards. 👏

At E TIPU The New Zealand Future Food and Fibre Summit , we caught speaker insights, hallway conversations and the delight of award winners who hadn’t quite processed their win yet. Plenty worth sharing beyond a “thanks for coming” post.

Got something in the diary for 2027? Tell us about it. We’ll bring ideas, a plan and a team that’s very happy in the thick of things.
Here’s what that looked like at E Tipu. 👇
https://f.mtr.cool/it045jifre

You’ve booked the venue. Who’s making sure people hear about it, turn up and keep talking afterwards? 👀Good event market...
10/10/2026

You’ve booked the venue. Who’s making sure people hear about it, turn up and keep talking afterwards? 👀
Good event marketing starts well before the lanyards come out.

We help plan the story, build interest through social media and email, and give people something to get involved in on the day. Then we capture the conversations and content worth sharing, with a plan for what happens next.

Our recent client feedback mentioned being proactive, adaptable and easy to work with. Handy qualities when the event programme develops a personality of its own.

Got an event or conference coming up? Let’s chat before “we should get some content” becomes a job for whoever has a spare hand.

Meet Anna 🌸Farmers daughter. Connector. Taxi Mum. Ambitious gardener. Always a long list of things on the go.A varied ca...
08/10/2026

Meet Anna 🌸

Farmers daughter. Connector. Taxi Mum. Ambitious gardener. Always a long list of things on the go.

A varied career! Starting in Public Health, then Primary School teaching, before moving into Digital Media and Comms.

Loves a High Country river & Being in the mountains. Anna gets a kick out of seeing & sharing the stories shaping rural NZ.

Forever analysing. Looking for potential & opportunity. Often 100 tabs open & a systematic to-do list to match.

Easily convinced to participate in crazy ideas. Loves being social, equally loves a quiet weekend in the garden.

Jump on over and meet the rest of the GRM team on our website

You opened Facebook to make one quick post. It’s now lunchtime and you’ve written, well.........nothing. 😅Meanwhile, the...
05/10/2026

You opened Facebook to make one quick post. It’s now lunchtime and you’ve written, well.........nothing. 😅
Meanwhile, the phone’s ringing, a client needs you and your actual job hasn’t politely paused.

There’s plenty happening in your business. Getting it onto your socials is another job altogether. 🫠

We get to know your business, then take the planning, writing, creating, scheduling and reporting off your plate. You share what’s happening and give the thumbs up. We do the heavy lifting.

If these tiles sound like things you’ve said out loud this week, come and have a chat. 📲
We’d love to hear what’s sitting in your drafts.

We work in social media. Of course we have a few complaints. 👀We love it. We spend our days on it. We occasionally stare...
01/10/2026

We work in social media. Of course we have a few complaints. 👀
We love it. We spend our days on it. We occasionally stare at Meta Business Suite like it owes us an explanation.

So we’ve channelled a little team frustration into our latest blog: “10 things we don’t like about social media in 2026”.

From robot captions to posting something, anything, because the page has gone quiet, we’ve rounded up the things that make us twitch. Along with what we’d suggest doing instead.

Pop the kettle on and have a read.
If you find yourself nodding at your screen, you’re in good company.

We stopped at 10. Nobody said it was the complete list.

https://bit.ly/3Vmc8Rm

“Can you just put something on Facebook?”We can. But ‘just’ is doing some very heavy lifting there. 😅For one post, we ne...
29/09/2026

“Can you just put something on Facebook?”

We can. But ‘just’ is doing some very heavy lifting there. 😅

For one post, we need to find the story, work out who it’s for, write it in the right voice, choose the visuals, get it ready to go live and see how people respond.

And that’s one post. We haven’t even got to the bigger picture yet: the strategy, content calendar, campaigns and reporting that make sure all those posts are working towards something.

Sometimes the finished post looks wonderfully simple. That’s the point.

The ‘post’ button still gets all the credit though. 📱

24/09/2026

Just content girlies wanting the best for our friends 👀🤣

There is nothing quite like hearing this from a client. 💛Especially the bit about knowing farming, because that really m...
14/09/2026

There is nothing quite like hearing this from a client. 💛
Especially the bit about knowing farming, because that really matters to us.

Understanding the people, the businesses and the sector means we can get into the work faster and create marketing that makes sense for the audience it is meant for.
And the fact they came back for round two?

We will happily take that compliment.
Thanks for trusting us again.

How many times has “we really need to do something with our marketing” been said this month?👀😵‍💫 There is always that jo...
10/09/2026

How many times has “we really need to do something with our marketing” been said this month?👀

😵‍💫 There is always that job.
👍 The one everyone agrees is important.
🫣 The one that somehow keeps getting bumped to next week.
👀 Then next month.
That is often where we come in.

We can jump in with the extra thinking, planning and doing needed to get things moving again, without making life harder for the team already there. 👏

If your marketing list is starting to look a little too familiar, come and have a yarn with us. ☕
https://bit.ly/grassroots-media-contact

Address

Hunua
2583

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+64273975851

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