Grass Roots Media

02/09/2026

Farm life and social media have plenty in common. The weather changes, the subject refuses to look at the camera and the job that should take five minutes somehow takes an hour.
Are we overly optimistic? Probably. Are we going to stop? Absolutely not.

We’ll just grab another coffee and carry on. ☕️
Which one sounds most like you? Better yet, tell us the lie you regularly tell yourself.

01/09/2026

Ever posted something perfectly decent and heard… crickets? 🦗
The algorithm is an easy suspect. So is the format. And before long someone is suggesting another Reel.

But there is another question worth asking first.
Who was the post meant for?

Trying to create content for “everyone” usually results in something so broad that very few people see themselves in it.
And knowing your audience means more than knowing their age, location and job title. You need to understand what they care about, what they are trying to achieve, what gets in the way and what they need to know before they make a decision.

Our latest blog gets into exactly that.
No algorithm conspiracy theories required.
Have a read 👉

Knowing your audience has always mattered. With more content competing for attention every day, it matters even more now. Good content does not start with deciding what to post, it starts with knowing who you are talking to and what matters to them.

28/08/2026

You say you don’t need a social media manager… 👀
But if posting depends on someone finding a spare hour, remembering the password and locating a half decent photo, it might be time for an honest look at how well it is working.

Social media management is not simply keeping the page busy. It is understanding who you are speaking to, planning content with a purpose, keeping your brand consistent, responding to your community and checking whether the work is reaching the right people. 🤩

Your team might be completely capable of doing it. The bigger question is whether they have the time and headspace to do it consistently alongside everything else.

If your social media has been sitting in the “we’ll get to it soon” pile for a while, come and have a chat. We can take it off your plate or work alongside your team to get it moving.
Be honest, what usually gets in the way for your business: time, ideas or consistency?

26/08/2026

The work people don’t see matters most
Spring is nearly here, so it’s a good time to check your marketing.

🤔 Are you making the most of your content?
🤔 Is your team prepared for an online crisis?
🤔 And is your marketing aligned with your business goals?

The latest Over the Fencepost shares practical tips on event content, crisis communications and a quick marketing check for your next team meeting.

☕ Grab a cuppa and read it here 👇
https://bit.ly/46tIDiA

And of course if you just want this to hit your inbox every two months then subcribe away below...... Our newsletter is written and sent with the deepest respect for your inbox
https://bit.ly/3UBFTgv

25/08/2026

Kinda chic to work in digital marketing for the rural sector. 💚

If there is plenty happening in your business but not enough of it making it online, come and have a chat.
We can help turn it into content that earns its place in the feed.💥

https://f.mtr.cool/cxkvl88717

24/08/2026

If your marketing is currently being held together by good intentions, an overflowing to do list and someone saying, “We really should post something soon”, hello 👋

At Grass Roots Media, we help rural, regional and agri businesses turn digital marketing into something clear, consistent and worth paying attention to.
That might mean managing your social media, planning a digital campaign, creating photos and video, running paid advertising, writing blogs and email newsletters, supporting your website or capturing the moments that matter at an event. 🤩

Some clients need us to take care of the whole lot. Others need a strategy, a campaign or an experienced extra pair of hands alongside their internal team.
Either way, we take the time to understand your business, your audience and what the marketing needs to achieve.
We will bring the ideas, keep the work moving and tell you honestly when something needs another round of thinking.

If marketing support has been sitting on your list for a while, come and have a chat.
https://f.mtr.cool/7umgn9gnet

20/08/2026

There are some things you only really learn about people once you ask the important questions.
🦄 So we put the GRM team on the spot.

Have a flick through and get to know the people behind the posts, plans, campaigns and camera rolls a little better.
Now your turn. What’s your ideal smoko? ☕

19/08/2026

A media enquiry lands at 6am tomorrow. In a crisis management situation, would your team know:

👉 Who takes the lead?
👉 Who approves the response?
👉 Who updates staff?
👉 Who manages social media?
👉 Where the crisis communications plan is stored?

If the answer is, “We would work it out,” that is probably worth paying attention to.

A good crisis communications plan does not need to be a 50-page masterpiece. It needs to be current, easy to find, and understood by the people expected to use it when things are moving fast.

We have covered the practical side of crisis communications planning in our latest blog.
https://f.mtr.cool/cfsxchikff

16/08/2026

A crisis rarely checks your calendar before turning up.
One minute it is a perfectly ordinary Tuesday. Next, there is an accident, a product issue, a cyberattack, an unexpected media enquiry, or something gaining momentum online.
That is not the ideal time to discover no one knows who is meant to respond. 😵‍💫

A good crisis communications plan gives your team a clear path forward. It covers who takes the lead, who approves the messaging, who communicates with staff and stakeholders and where enquiries should go. 📁

It does not need to be a 50 page document with an impressive cover. It needs to be current, practical, easy to find and understood by the people expected to use it.
Our latest blog looks at what a useful plan should include, why silence is rarely the best option and how preparation can prevent an already difficult situation from becoming even harder.

Have a read here 👇

No one plans for a crisis to land in their inbox on a random Tuesday morning. But if you’re in agriculture or rural business, you already know things can shift quickly. An accident, product issue, ani