18/10/2021
I had a great catch up with Katrina McClelland, Sales & Marketing Manager at Farm Focus . π₯³ Farm Focus is financial management software for farmers that was developed right here in Wairarapa.
Farm Focus, previously known as Computer Concepts and then CRS Software, has been supporting the farming π community for 40 years. It was started back in 1981 by three farmers, who wanted a better way to make information-based forecasting and financial planning decisions. π₯
Current CEO, Brian Eccles, has been involved with the company since the early days and has seen huge leaps and bounds in technology. As a former farmer, he is passionate about developing specialised software that meets the specific needs of farmers. π He is proud of the great team he has around him and understands that itβs the people who make the business! π
Farm Focus software allows farmers to look ahead and model different scenarios, ensuring informed planning for their success. π
The companyβs latest application is cloud based, which means it can deliver time- and labour-saving benefits βοΈ and provides farmers with access to all their information from anywhere!
Farm Focus won βCyber Goldβ for the technology behind Farm Focus at the 2021 Wellington Gold Awards. πWith over 10,000 customers across the sheep, beef and dairy industries they are obviously doing something right!
Brian, Katrina, and the team are excited about the future and look forward to continuing to offer their clients the fantastic customer service they know and love as well as regular product enhancements based on their customersβ feedback. π So, if you think Brian, Katrina and the team from Farm Focus are as awesome as we do, π₯° then show your support by leaving a positive comment below and sharing this post.