The Meaningful Marketing Co.

12/10/2021

How do you stand out from the crowd and be memorable? How do you get noticed in a busy and noisy world when everyone else is trying to do the exact same thing?

That's the topic of tomorrow's Meaningful Marketing Round Table, where we'll discuss how to get noticed by your ideal clients and perfect customers, and how to be unforgettable once they have noticed you.

Hosted on Zoom at 10am Thursday 14th October, you'll get a chance to ask share your views, ask questions, learn from the experience of others and meet - and be noticed by - some great new people while you are at it.

DM for the link to register or just go to my website and there’s a band across the top of the site with the link. I’d love you to join us. New faces are always welcome, so don't be shy!

23/09/2021

But wait, there's more!

New Zealand Marketing Expert Kathryn McGarvey believes now is the perfect opportunity to build trust in your brand.

08/09/2021

Two stories in one week! Read my tongue-slightly-in-cheek article on Stuff about the kiwi traits we need to overcome for our businesses to thrive.

OPINION: Running a small business anywhere in the world is tough. As Kiwis running a business, we have extra obstacles that can stand in our way.

06/09/2021

Thrilled to have this article about how to market your business during a lockdown published in BusinessDesk this morning.

It suggests five ways that you can market your service-based business in a sensitive but effective way.

Have a read and let me know what you think!

When times are tough (and doors are closed), it can feel like the only thing worth doing is to sit back and hope for the best. It certainly doesn’t feel l...

03/09/2021

It's that time again, and this time I'm hoping for some debate and opposing views. (Sometimes everyone agreeing with me can get boring).

In September's Meaningful Marketing Round Table we'll be talking about when marketing feels creepy or borderline unethical.

Come along and disagree with me!

Register in the link below and I look forward to seeing you there!

https://www.eventbrite.co.nz/e/meaningful-marketing-roundtable-when-marketing-feels-creepy-tickets-169556928337

26/08/2021

Thanks to the kindness and generosity of six business experts, I'm hosting an Ask The Expert lockdown lunchtime Zoom series next week every day at 1pm.

On Monday, Haylee Wrenn from Accountabill Limitedwill be on hand to answer questions about business finances and taxes.

On Tuesday, PR expert Fiona Fraser from Contentment Agency will be on hand to ask question around media and PR for business.

On Wednesday, come along if you have questions on video for business, we'll have Dan Browne from Indelible - Creative Studio and Cheyenne Blackburn from Prevue Video Production & Content Creation sharing their knoweldge and expertise.

Thursday we have Robin Wilson from Workplace Wellness answering your questions about workplace wellnesss and resilience (never nore needed than right now!)

Finally, to finish off on Friday, Matt McAuliffe from Hyper Digital will be on hand to answer questions related to Google - whether they're about SEO, Google Ads, or Google Shopping.

You're welcome to attend all five sessions or just pick and choose the ones that you have the most burning questions about.

You can register here: https://www.kathrynmcgarvey.com/events/lockdown, and you only need to register once, regardless of how many events you want to attend.

Thanks again Haylee, Fiona, Cheyenne, Dan, Robin and Matt for generously sharing your expertise.

Who's keen?

05/07/2021

Can you market your business effectively without social media?

If you're curious about whether it can be done, on Thursday at 10am I'm hosting a round table event on Zoom to collectively talk about marketing without social media.

It's the first in a series of free, small monthly round-table events I'll be hosting on the second Thursday of every month to talk about marketing that's effective and meaningful.

These monthly round-tables are about getting a small group of people together in a virtual room, connecting, and tapping into shared insights, experiences and ideas.

Limited to 15 participants, there are just four tickets left for this first session if you'd like to check it out and share your thoughts.

And in response to my question, in my opinion and experience, yes, you can market your business effectively without social media.

What do you think? Am I wrong?

(And please enjoy the irony of me posting this on social media 😉)

https://www.eventbrite.com/e/meaningful-marketing-round-table-marketing-without-social-media-tickets-161167705947

28/06/2021

Hey strangers! You might be wondering what's up, why am I popping up in your feed after such a long absence? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me be transparent. I'm here now because I have an offer you might be interested in and it would be remiss of me not to mention it just because I'm not too good at showing up on social media.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It all started 2 weeks ago when, despite absolutely loving working for myself, I realised I miss having a boss. In truth, I miss just one thing about having a boss: having someone to hold me accountable for what I’ve said I’ll do.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I don’t get done what I thought I’d get done in my business, there’s nobody but me to let down, nobody but me to be disappointed in me. (I’m not talking client work here. I’d never not deliver client work to deadline).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know from talking to my clients that many of them feel the same way - staying motivated to do EVERYTHING in your business that’s on your to-do list - is just plain HARD.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you feel the same? If you do, I’ve got something that might help.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The Ten Minute Boss is a 12 week email accountability programme that starts this Friday.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It works like this: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📩 I send you an email on Friday afternoons asking a few questions about what you’ve been doing and what your intentions are for the coming week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✍ You reply.⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 I’ll email you back on Monday afternoon with feedback, encouragement, praise - whatever’s most appropriate.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s part accountability, part micro-coaching.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s designed to keep you accountable and to get you doing those things that will move your business forward.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you think you might benefit from a boss to keep you accountable - but just for 10 minutes a week, it might be just what you need.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to know more? Email me at [email protected] or check out kathrynmcgarvey.com/10mb

23/06/2020

In your marketing, do you use the words you and your more than I, we and our?
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Go and check.
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Your marketing messages will be much more compelling if you can make your customer and their needs the hero of your marketing, not your business.
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Try it.
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You'll never go wrong putting your customer at the heart of your marketing.