Sophie Walker - Connect NZ Biz

Sophie Walker - Connect NZ Biz *Ethical marketing and comms
*Zero waste for business
*Better business systems

Marketing Support and advice for tourism businesses
Product knowledge and resources for travel sellers

With extensive international tourism marketing experience and having worked in a variety of tourism businesses Sophie brings a wealth of knowledge and connections to all their clients and business partners.

Knee deep in mahi today… let’s see what the results bring! Business Support
16/03/2026

Knee deep in mahi today… let’s see what the results bring! Business Support

Fun times with Virginia on chatting about Green Loop and with Mieke and Cath from 💚
28/09/2025

Fun times with Virginia on chatting about Green Loop and with Mieke and Cath from 💚

Well that was a blast! Thanks to all who made it out tonight, and to my awesome helpers, so fun! Bring on the next one...
04/09/2025

Well that was a blast! Thanks to all who made it out tonight, and to my awesome helpers, so fun! Bring on the next one 😜

Mānawatia a Matariki…and whoa what a week! A birthday party with the biggest bonfire EVER! Plus a canon to top it off (...
19/06/2025

Mānawatia a Matariki…and whoa what a week! A birthday party with the biggest bonfire EVER! Plus a canon to top it off (see my story), getting in-depth at the Materials Recycling Facility, Green Loop Pilot kicking off and now made official by me representing Green Loop (and ) at Pitch Slam 2025, hosted by .community . Massive mihi to all who attended and fellow ‘slammers’, loved every moment, what a ride! 🥳💃

Summer adventures across this epic land of ours 💕
19/01/2025

Summer adventures across this epic land of ours 💕

Time for a pre-Christmas island holiday with the Jordan-Carters. massive efforts at Island restoration 💚
11/12/2024

Time for a pre-Christmas island holiday with the Jordan-Carters. massive efforts at Island restoration 💚

Hey hey it's Recycling Week (18 - 22 October) ♻️ so it's a good time to re-think waste minimisation and recycling behavi...
21/10/2023

Hey hey it's Recycling Week (18 - 22 October) ♻️ so it's a good time to re-think waste minimisation and recycling behaviours. Try these 3 steps:
1. Do you really need the product? (reduce)
2. Can you reuse or repurpose the product (e.g. once you're done with something, can the packaging be chucked in home compost?)
3. Can the product be recycled? If yes, are you able to choose the easiest? (e.g. glass or paper/cardboard) If it's plastic, can it be recycled in your region? (usually a 1, 2 or 5 plastic in most regions of NZ). 💚

Blogging...yep it can be helpful but it's important to approach writing a blog with a clear strategy. Consistency, qual...
18/10/2023

Blogging...yep it can be helpful but it's important to approach writing a blog with a clear strategy. Consistency, quality and relevance are key things to keep in mind, along with understanding your target audience and addressing their specific needs and interests 👍

Make your email newsletters search engine friendly with this wee gem....include relevant keywords and phrases related to...
16/10/2023

Make your email newsletters search engine friendly with this wee gem....include relevant keywords and phrases related to your business in subject lines and content. When people search for those terms, your newsletter will pop up and boom, you're found! 🥳

Welcome back to Sustainable Saturdays! 😉 Greenwashing, how to spot it with thanks to for the episode on Greenwashing fr...
14/10/2023

Welcome back to Sustainable Saturdays! 😉 Greenwashing, how to spot it with thanks to for the episode on Greenwashing from her podcast, 'Now, That's What I Call Green.'
Even better than scrolling down, listen to the podcast, link in comments!

How to spot greenwashing?
1. Look for vague language...brands using terms like 'eco friendly', 'green', or 'natural' without providing any evidence.
2. Hidden tradeoffs - concentrating on one small attribute of their product that's sustainable or highlighting one positive while ignoring many other (larger) impacts. Eg. coffee companies promoting compostable cups but the cups are only industrially compostable so they probably won't ever be processed.
3. Unproven claims - Such as 'reef safe' sunscreens. All sunscreens are harmful to coral (including zinc oxide). Plus in the scheme of things, it doesn't matter because none of the ingredients in sunscreen or cosmetics factor into the top 10 things that are most harmful to our oceans. So 'reef safe' is something that can't really be proven.
4. Irrelevant claims - companies saying they don't include certain ingredients in their products but it's actually illegal to include those ingredients anyway (😂)

No product can say they're 'eco friendly' because everything we do has an impact. There is no product that is good for the planet. A business can try and negate/minimise that impact, make the product as regenerative as possible, but it still has an impact, so therefore it can't really be 'eco friendly'. 'Green' or 'natural' are the same, they don't necessarily mean sustainable or safe.

Avoiding Greenwashing as a consumer:
*Look for third party certification (FCS, Fairtrade) if time, look into the certification, some are more robust than others
*Do your own research - don't rely on what's on the label
*Ask questions - reach out to companies and ask them to substantiate their claims

If you're a small business, be transparent about your sustainability journey and get third party certification as soon as you're able.

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