NOW Filters

14/10/2026

07/10/2026

🔍 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗕𝗮𝗯𝘆’𝘀 𝗪𝗮𝘁𝗲𝗿 𝗦𝗮𝗳𝗲? 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗥𝗶𝘀𝗸𝘀 𝗼𝗳 𝗙𝗹𝘂𝗼𝗿𝗶𝗱𝗮𝘁𝗲𝗱 𝗪𝗮𝘁𝗲𝗿
Not all water is created equal when it comes to your baby’s health. Fluoride, commonly added to tap water, is a chemical that could harm your baby’s developing brain. Babies don’t need fluoride - it’s not an essential nutrient - and overexposure could cause 𝗶𝗿𝗿𝗲𝘃𝗲𝗿𝘀𝗶𝗯𝗹𝗲 𝗱𝗮𝗺𝗮𝗴𝗲.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵o𝘂𝗹𝗱 𝗰𝗮𝗿𝗲:
✔️ Babies consume a large amount of water relative to their body weight, increasing their fluoride exposure.
✔️ Early exposure to fluoride has been linked to cognitive risks in peer-reviewed studies.

𝗖𝗵𝗼𝗼𝘀𝗲 𝗳𝗹𝘂𝗼𝗿𝗶𝗱𝗲-𝗳𝗿𝗲𝗲 𝘄𝗮𝘁𝗲𝗿 𝘄𝗵𝗲𝗻 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗮𝗯𝘆. 𝗜𝘁’𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘀𝘁𝗲𝗽 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝘂𝘁𝘂𝗿𝗲.

05/10/2026

🚼 𝗙𝗹𝘂𝗼𝗿𝗶𝗱𝗲 𝗶𝗻 𝗪𝗮𝘁𝗲𝗿: 𝗔 𝗛𝗶𝗱𝗱𝗲𝗻 𝗗𝗮𝗻𝗴𝗲𝗿 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗕𝗮𝗯𝘆’𝘀 𝗕𝗿𝗮𝗶𝗻

Did you know that fluoride in drinking water could pose a serious risk to your 𝗯𝗮𝗯𝘆’𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗯𝗿𝗮𝗶𝗻?

Research shows that high fluoride levels can affect cognitive development in young children.
Babies are especially vulnerable because their tiny bodies are still growing, and they consume more water relative to their body weight than adults.

If you’re using tap water to mix formula, your baby could be exposed to levels of fluoride that may impact their long-term health.

𝙋𝙧𝙤𝙩𝙚𝙘𝙩 𝙮𝙤𝙪𝙧 𝙗𝙖𝙗𝙮 𝙗𝙮 𝙪𝙨𝙞𝙣𝙜 𝙛𝙡𝙪𝙤𝙧𝙞𝙙𝙚-𝙛𝙧𝙚𝙚 𝙬𝙖𝙩𝙚𝙧 𝙛𝙤𝙧 𝙩𝙝𝙚𝙞𝙧 𝙛𝙤𝙧𝙢𝙪𝙡𝙖. It’s a small change that could make a big difference.

27/09/2026

11/09/2026

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08/09/2026

Bottle cap colors are often used by brands to help distinguish different types of bottled water. Blue commonly represents regular drinking water, white may indicate purified water, green is often linked to mineral water, black can suggest premium or alkaline water, yellow may represent vitamin-enhanced water, and red is sometimes used for flavored or sparkling water. However, color meanings can vary by brand.