18/06/2026
Welcome back to my '5 mistakes I see stylists making' series.
Today we're talking about a mistake I think almost every stylist has made at some point... deciding what a client can and can't afford before we've even given them the choice.
This one can be uncomfortable.
We decide someone won't want the treatment.
Won't buy the retail.
Won't pay for their toner.
But often that's our own money story talking, not theirs.
It's not our job to spend our clients' money for them.
Our job is to educate and offer.
'There's a treatment that would really benefit your hair.'
'This heat protection would be perfect for you.'
'To achieve the tone of blonde you are after today, your hair will require a toner after your foils.'
The client gets to decide if it's right for them.
Some will say yes.
Some will say no.
Both answers are perfectly okay.
But if we never offer, we've taken away their opportunity to choose.