The Grow Agency

The Grow Agency The Grow Agency helps business owners and not for profit organisations engage their customers with d

Often breaking ground on a new fundraising letter is the hardest step. This is an excellent list of proven openings from...
05/10/2022

Often breaking ground on a new fundraising letter is the hardest step. This is an excellent list of proven openings from master fundraiser Lisa Sargeant to keep on hand.

Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to

Tom set out to conquer 100 laps of his backyard to help raise money for front-line workers, his goal was £1000 - last co...
16/04/2020

Tom set out to conquer 100 laps of his backyard to help raise money for front-line workers, his goal was £1000 - last count he'd captured peoples hearts & raised over £14,000,000. Amazing! The power of one, the power of many 🌏💞

The 99-year-old's fundraiser approaches £12.4 million as nation rallies behind efforts

“Behind every single donation is a random act of kindness. To witness the scale of this generosity tip into the millions...
15/01/2020

“Behind every single donation is a random act of kindness. To witness the scale of this generosity tip into the millions this year in Australia has been inspiring. It proves that now, more than ever, Aussies are standing side by side to back one another in their time of need. It’s another level of mateship,” Nicola Britton, GoFundMe Regional Manager, Australia

Wagga our most generous town, koalas our favourite cause, Australia ranks third on most generous countries list, accordimg to GoFundMe 2019 report.

Clever example of donor profile targeting by The Rainforest Alliance. Whether or not 'doing less' appeals to all there's...
07/01/2020

Clever example of donor profile targeting by The Rainforest Alliance. Whether or not 'doing less' appeals to all there's no doubt small actions done often can create huge momentum. This campaign was a huge success for The Rainforest Alliance, and that can only be good for everyone! 🌱💕 🐸

You don't have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! Shop for Rainforest Alliance Certified products here: http://ow.l...

85% of people donated simply because they were asked.
13/01/2018

85% of people donated simply because they were asked.

Donors who support charitable causes have a 'taste' for giving, researchers found.

A good reminder to always keep donors at the heart of your projects with regular progress updates. Don't get to caught u...
11/01/2018

A good reminder to always keep donors at the heart of your projects with regular progress updates.

Don't get to caught up in the polish, be vulnerable, be personal, a bit raw and most importantly, emphasise how they are a big part of the solution.

This article is looking at online giving, but its the same across every channel. Write a letter or postcard, email or phone - chat as you would a close friend on how its all going. Celebrating your successes and share your struggles. It's how friends role.

People are almost twice as likely to trust smaller charities as big ones. Here’s what donors say encourages them to keep on giving

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