If your small or medium sized business needed to have its phone's repaired, would you hire a contractor full-time to stay on with your business if you needed your phone repaired again at some point? You’d hire a contractor to take care of the problem and your business would be finished with them once they were through. If you have another phone problem in the future, you’ll call them back and arra
nge for a new job – there’s no need to pay them in the meantime. While hiring a full-time marketing individual or department will allow you to hand over marketing jobs and duties to that person when they arise, that won’t be all that often. Once your marketing plan has been created, there will be only a small amount for your marketing consultant to do unless you require them to manage the campaigns on your behalf. You may have to bring them in occasionally to look over marketing strategies and change them slightly, it’s certainly not worth bringing someone in full-time, and that strategy will cost you a lot more in the long run than hiring a consultant will be. Another very good reason to hire a marketing consultant is simply because you are too busy to do it yourself! As the owner of a small business, you already have multiple balls in the air that you’re juggling. Marketing is a huge task if you take it on yourself, you’re likely to drop one of those balls, either with your marketing or somewhere else within your business. And wherever something gets missed, that’s going to cost your business money in one form or another. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.Or to push customers to the store your product sells from. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. This also includes looking at where your customers are and going to get them. We will also use the business page "news feed" to like and follow businesses that would refer you or stock your product - subliminal marketing. If you supply a product into a store it is also important to tag and use these business names in your posting. We like to use organic reach as much as possible. Over the first 6-12 weeks we also look at what time the posts receive the greatest engagement.Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.Why social Media? Social media advertising platforms are so powerful nowadays that we can specify exactly who to display your ads to. We can create target audiences based on their demographics, interests, behaviors, and more. If you would like to discuss your marketing then call me today - 0276196017
