20/10/2026
Summer’s coming, and so is the temptation to discount. ☀️
It’s been a tough year for margins. Costs have kept climbing, and plenty of businesses have held off raising prices. Locally, recent Taupō data showed 39% of businesses grew revenue, but fewer than a quarter grew profit.
Busier, but not better off (or broke!).
Now we’re heading into peak season. People spend more freely when the sun’s out and they’re in holiday mode. That makes right now your best window to get your pricing right.
But it’s also when the discounting starts. The shop down the road runs a big sale, and the pressure to match it kicks in.
Here’s why that can hurt. If your gross margin is 40% and you knock 20% off, you need to sell twice as much just to make the same profit. A sale that feels busy can quietly leave you worse off.
So before the rush:
🧾 Know your true costs, including what’s gone up this year.
📈 Know the gross margin you actually need.
💲 Set your prices to hit it.
💸 Run the numbers on any discount before you promote it.
🏷️ Discounts can work brilliantly. But only when you know exactly what they’re costing you.
Want a hand checking your margins before summer? The MBP team is here to help.