The Marketing Lab

15/11/2025

This was such a wonderfully heartfelt project with such a wonderfully intentional brand and group of folks. X

🔤 What’s in a Name? For those who know us well, you’ll know we haven’t always been called Momenta.
In 2020, we made a conscious and thoughtful decision to rebrand — from Avalon to Momenta. With the creative support of The Marketing Lab, we found a name that better reflects who we are and who we aspire to be.

✨ Why Momenta?
The name is inspired by the plural of momentum — symbolising that real change and progress comes from systems, networks, and communities, not just individuals.
It speaks to:
🔹 Forward movement
🔹 Constancy
🔹 Moving together

And being a proponent for people living lives of value — where value means having the opportunity to live a life they choose.

We’re proud of the name, and even prouder of what it represents.

💬 Want to learn more about what we do? Visit www.momenta.org.nz or reach out — we’d love to connect.

10/12/2024

A year ago MLAB moved in to share the Blend Creative space with D, Craig and Tim - and thus the “family” was born. It’s been a huge year of change and challenges and new beginnings for everyone. I know MLAB couldn’t have done it without the lunches, cups of tea, story-telling, warm hugs, s**t talk and laughter of this lot. Today we rode for our end of year bash - we drank beer and ate pizza and it reminded me of all that I wrote above. Next year everything will be different again and that’s ok. Cause we had 2024 and I think we all grew from it. From MLAB, from me - thank you work family. Love you ❤️. Andrea - we missed you. 👸🏼

30/10/2024

Legendary and iconic lending her name and talents in support of the game-changing . Launch coming soon X

05/09/2024

We've been thinking a lot about this lately. What happens to rural and provincial NZ - the businesses and communities in 10, 15, 20 years as the population changes. Potentially in quite dramatic ways.

Many of the people we work with every day are humble yet ambitious.

Incredible ideas and innovations happen out here in the provinces.

We need those innovators but we also need the everyday businesses (the boring businesses) to remain strong. To succeed.

But the level of support and investment available for boring businesses - to help them evolve their service, position their brand, and generate more sales - seems to be undervalued (well, in comparison to more experimental business.)

It's an interesting conundrum to which we're still pondering the answer...

28/08/2024

Entrepreneurs and everyday businesses are calling for investment! We’ve seen a huge flurry of new listings on our client platform over the past two months. Such a great concept - everyday people investing in everyday businesses - their way. Anyway check it out. Meet the game changers .

25/08/2024

Lest we forget - amidst the pace of technology - the people at the coal face and the "boring businesses" who create economic prosperity across provincial New Zealand. Here's to them and the work they put in.

We reckon they deserve compassionate support, strategic input and respectful guidance - the kinds of marketing advice and commercial nous that any start-up or ventures program would offer to an innovator or entrepreneur.

We love the boring businesses too - they keep communities together and thriving.



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23/08/2024

Not group home builders, but builders who build homes. We've worked closely with the whole team and as a result over this last year, helping to refine the brand position, create a branded family, establish operational and strategic priorities and, most importantly, keep the traditional people-led storytelling alive for this 4th generation business that does so much and brings so much to the communities in which it works.

Being able to deliver a s**t-hot website for the retail division of the brand - that's just a bonus. And it's just the start. Stay tuned.

21/08/2024

This one was personal - a year ago, we were engaged by the indomitable Niahm Shaw and the team at [what was then called] The Wānaka Alcohol Group: a volunteer organisation comprising a range of social services for youth. They wanted to make waves. Provide access to insights, knowledge and support to parents navigating wildhood with their teens.

We had many conversations to define and reposition this brand, create a new moniker, understand the operational realities and ultimately deliver this website.

Helping to bring to life wasn't just a client project, it was personal. We've felt that feeling as a caregiver and a parent of being alone and trying to work out when to minimise harm and when to let them explore safely. What a journey. What a wild ride. Thank you Path Wanaka for letting us help you navigate your path.

11/08/2024

No one likes a no it all, until they need a business partner who literally can direct their entire marketing framework.

We might not do it all (in-house) but we know how to find, brief and negotiate with the right people. We know how to define, determine and prioritise a plan. We can find those nuggets of gold that will fundamentally change the way you do business. We'll do your budgets. Identifiy processes. Create systems. Drive value for you and for your market.

We might not do it all (in-house) but we know a lot about a lot.

08/08/2024

The story of Liquid Death has been done to death through creative channels but for those still wondering what the hype is all about, and is there anything an everyday business in NZ could learn...well, yes, yes there is.

04/08/2024

Your Year 13 maths teacher was right sorry gang - knowing what the numbers mean and finding patterns really will save you $$.

02/08/2024

Walking into the weekend clear and on track. Sign us up.🤍🩶