The Media Lab

19/05/2026

The Media Lab's Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress.
This week:
*The Upfronts reveal the biggest trends in US television, including the shift toward live sports and AI-driven advertising.
*Google has dethroned Apple as the world’s most valuable brand.
*FIFA is giving the World Cup final its first-ever halftime show.
*AI is accelerating the shift from hourly billing to fixed-fee pricing in North American agencies.
*Most Aussies worry about AI-generated ads but can’t reliably identify them, fuelling calls for mandatory disclosure.

06/10/2025

We launched this programme this week, :"They Bet on You Staying Silent" to raise awareness of gambling harm among Asian New Zealanders in partnership with Asian Family Services and Health NZ | Te Whatu Ora

15/09/2024

It’s te wiki o te reo Māori [Māori language week.] It’s been fascinating to me how much Māori language and tikanga [custom] is becoming a part of culture and the work place here. Spending our years overseas I was only too willing to embrace local culture and values in the countries we lived in or travelled to. So why haven’t I done so back here in NZ? Being brave enough to try speak some te reo and curious enough to understand more te ao Māori is I feel a step to honour our beautiful country. Kia kaha te reo Māori … Let's make the Māori language strong.
(To acknowledge this week leave a greeting message, phrase or just a word in te reo on this post. Just trying makes all the difference.)

13/08/2024

We're thrilled to be part of this, thanks Wellington Gold Awards!

Celebrating Inspiring Wellington Businesses

05/07/2024

An honour for us at The Media Lab to be among other amazing Wellington companies as a finalist at the Wellington Gold Awards.

Bactosure, Brewtown Farmers Market, Kaleidoscope Solutions, Nonstop Solutions, , Wellington rafting

2024 The Wellington Gold Awards celebrate excellence and enterprise of businesses in the Greater Wellington Region and Horowhenua. The Gold Awards are in their 26th year.

13/04/2024

Saw Bex Howells speak at TEDxWellington on putting an end to - the practice of unpaid internships or job experience. Too many young people have student fees, rent and living expenses to cover and then be expected to work for free in a field where they want to gain experience.
I fear with the job market as it is right now this will only expand.
Come on businesses ... support the next generation better!!

Paid Placements Aotearoa NZ

30/06/2022

We recently did a re-brand and so here are some advice on choosing a brand name for your next new product or business idea.

Thanks Stuff for running it.

OPINION: Since Covid we’ve seen an explosion of new ventures set up, as Kiwis coming up with new business ideas, side hustles or acting on a dream to work for themselves.

26/06/2022

Catch our paid marketing webinar hosted WellingtonNZ this afternoon. We kick off TODAY at 12.00 noon.

Paid advertising can one of the fastest, most efficient and profitable ways to grow your business.

29/04/2022

T̶h̶e̶ ̶D̶i̶g̶i̶t̶a̶l̶ ̶C̶a̶f̶é̶ ̶ The Media Lab is happy to share some exciting news!

After 5 years it has become apparent that our clients look to us for support to solve business issues and communication challenges through media. Offering the full suite of media platforms, including digital, out of home, television and radio, lets us use media creatively to deliver the results that are needed.

Therefore we are now The Media Lab. Our new brand speaks to precision and experimentation that underpins a smart media or digital plan.

We will continue to offer the same clear, focused strategy with unmatched brand and communications experience from the same team you already know – who are now even better equipped.

Right out of the blocks, we are already Wellington’s largest independent full-service media planning and buying agency, and we would like to thank you for your support in achieving this. Here’s to our next five.

Matt & Ants

27/12/2021

A happy holiday everyone, just remember at this time of year keep an extra close eye on your young ones when near water. Thanks!

Water Safety New Zealand's mission is to help people enjoy water safely, and to bring down New Zealand's drowning toll. Under5.org.nz is a website full of helpful ways and useful information for you and your family to enjoy water safely, and have fun along the way. Your family's health and wellbeing...