07/09/2022
No se necesita una inversión millonaria para tener mejor resultado que los que si la tuvieron. Se necesita product market fit.
Gordon Ramsay and Martha Stewart are being outperformed by Doña Angela, a grandma from rural Mexico and her daughter's phone camera.
Doña Angela has become a superstar on Latin American YouTube with her channel De Mi Rancho A Tu Cocina. A few times per week, she shares her cooking recipes and tradition, which have captured the attention of millions worldwide, bringing in over 4M subscribers. However, Doña Angela isn't a famous actress nor a recognized chef with a long trajectory and Michelin stars. She's a traditional Abuelita from rural Mexico who decided to share her culture through food.
What's most mind-blowing: her videos get more views than some of the most recognized cooking figures, including Martha Stewart and Gordon Ramsay (even though Ramsay has 5x the subscribers). While Martha, Gordon, and nearly all the channels on the chart have production teams and top-of-the-line equipment, Doña Angela cooks in her own humble kitchen, and her daughter records all of the content with her phone.
Her channel has become a topic of interest to researchers, one of which included it as part of the "YouTubers Campesinos" tendency. Schools have also used videos of Doña Angela for language instruction. A Swedish university cited her channel as a means for migrants to reconnect with their culture when away from home.
And, as two Mexicans living abroad, we agree. Doña Angela's popularity among its subscribers is attributed to our fondness for traditional forms of gastronomy, a loving and caring Abuela, and our craving for enchiladas.
