https://www.facebook.com/103089928876146/

Missy Lumba, Angeles City (2026)

28/01/2022

➡️ 𝟲 𝗣𝗼𝗶𝗻𝘁𝘀 𝗬𝗼𝘂 𝗠𝘂𝘀𝘁 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗪𝗵𝗶𝗹𝗲 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 ⬅️

1️⃣ 𝐓𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-
➡️ Make sure you know about whom you want to sell... make an ideal client/customer avatar according to your product/service by researching who would want to buy your product whom does it fit. Research well.

2️⃣ 𝐏𝐚𝐢𝐧 𝐩𝐨𝐢𝐧𝐭-
➡️ As now you know about your target audience, do research about their pain point, their struggles and mention them in your headline so that they can instantly connect with it.

3️⃣ 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 (𝐔𝐒𝐏)
➡️ Your unique selling proposition must be mentioned in your headline. Why and how your product is different, why should people choose you over others that is your USP.

4️⃣ 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐜𝐫𝐢𝐬𝐩 𝐚𝐧𝐝 𝐬𝐡𝐨𝐫𝐭-
➡️ Your headline must be to the point and very simple to understand. If you make your headline too complicated people will not be able to connect with it and your headline will not work.

5️⃣ 𝐑𝐞𝐥𝐚𝐭𝐢𝐛𝐢𝐥𝐢𝐭𝐲-
➡️ If you want to make an impactful headline which triggers your audience to take the action then you should make a relatable headline, people take action when they feel known or relatable.

6️⃣ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧-
➡️ This is also a very impactful point please make your headline is all about your audience, use words like "Exactly for YOU" all these things trigger your ideal audience and they take action. Make it all about them.

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 😉

16/01/2022

✨ FACEBOOK ADS ✨

"INCREASE YOUR ROAS AND EARN ALOT MORE THAN USUAL WITH THIS TRIED AND TESTED STRATEGY"

Well i caught your attention thankyou now read this post till the end if you really want to scale your business.

Recent studies have shown that video ads results 65-70% more conversions than any other ad formal at the lowesttt cost.

These are some of the best practices for video ads try to use them when you do shoot next time for your client or for your own business.
For freelancers you can ask your clients to use them if they ask for suggestions.

1. Keep the video length as short as possible recommended length is 10-20 seconds people hate watching lenghty ads
- However some times ads with 40-50 seconds of length also give great results but it depends on your content that you grab attention of the viewer throughout .

2. Capture viewers attention quickly
- Try to capture it in first 3-5 seconds . It could be through anything the text overlays background music handsome model or even through product itself. Why would someone watch your ad if you are showing flowers and roads and people in first 10-15 seconds nobody is too free.

3. Show your product as early as possible
- Make sure you show your product early so you grab viewers attention as i already said nobody is too free
Understand this for better understanding:
people come on facebook too see whats happening around and suddenly your ad pops up. Maybe the customer was looking for shoes and when your ad pops up that was of shoes and the product was shown after 15 seconds and damn you missed your customer only because your prodcut wasnt shown quickly and viewer without wasting time scrolled down.

4. High quality Video
- Shoot the ad using professional camera and shoot should be done by the professional photographer what people do is they use mobile phones to shoot ad which would save them some thousand rupees
- Facebook promotes high quality ads and you have a better chance of wiining the auction
- Moreover why would somone shop from a brand whose ad quality is not good

5.Use relevant model
- Always use the person that fits into your ad if you are selling gym wear shoot ad of bodybuilder wearing your gym wear.

Till then try these tested strategies next time you shoot an ad for your own or clients brand.

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 😉

13/01/2022

➡️ 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 ⬅️

⬇️
🟤 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭 :
Qualify the leads before adding them in your mailing list when you know the leads are interested in your offering that is when any campaign gets successful. Convert your website visitors into your hot leads by providing value.

⬇️
🟤 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 :
Please research about your audience by collecting data about them from google analytics or any other data gathering resource and then accordingly build your emails.

⬇️
🟤 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 :
When your emails are inter-connected your audience get connected too if they read 1st email which has a hook about another then they will open your second email too. Have a flow in your emails.

⬇️
🟤 𝐏𝐥𝐚𝐧 𝐲𝐨𝐮𝐫 𝐟𝐨𝐥𝐥𝐨𝐰-𝐮𝐩𝐬 :
You would have to plan your emails in advance. Plan your follow up strategy in advance. Make a series of how and when to send a follow up email.

⬇️
🟤 𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞 :
Have a subject line which brings curosity to your subscribers. Make sure to keep it simple short but strong enough that your subscriber takes the action which you want.

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 😉

12/01/2022

𝙃𝙖𝙫𝙚 𝙮𝙤𝙪 𝙗𝙚𝙚𝙣 𝙬𝙤𝙣𝙙𝙚𝙧𝙞𝙣𝙜,

''𝐖𝐡𝐲 𝐭𝐡𝐞 𝐡𝐞𝐜𝐤 𝐚𝐫𝐞 𝐭𝐡𝐞𝐬𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 (𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐥𝐨𝐭𝐡𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐠𝐚𝐝𝐠𝐞𝐭𝐬, 𝐛𝐚𝐠𝐬 𝐚𝐧𝐝 𝐞𝐭𝐜.) 𝐤𝐞𝐞𝐩 𝐨𝐧 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐨𝐧 𝐦𝐲 𝐧𝐞𝐰𝐬 𝐟𝐞𝐞𝐝? 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐦𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐬𝐨𝐫𝐜𝐞𝐫𝐲? 🪄✨"

The truth is, NO, you are NOT experiencing any kind of magic.

𝙏𝙝𝙖𝙩 𝙞𝙨 𝙝𝙤𝙬 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝘼𝙄 (𝘼𝙧𝙩𝙞𝙛𝙞𝙘𝙞𝙖𝙡 𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚) 𝙬𝙤𝙧𝙠𝙨 . It tracks all your actions and will show you all the things that gives you interest. It's their own way of keeping you for hours on their platform.
Who enjoys scrolling in their news feed anyway if they don't like what they are seeing right? And Facebook don't want that ofc🤣

That's the power of..
✨𝙁𝘼𝘾𝙀𝘽𝙊𝙊𝙆 𝘼𝘿𝙑𝙀𝙍𝙏𝙄𝙎𝙄𝙉𝙂 ✨

11/01/2022

𝑩𝑼𝑫𝑮𝑬𝑻 𝑫𝑰𝑺𝑻𝑹𝑰𝑩𝑼𝑻𝑰𝑶𝑵 💵💰

For most of the advertisers who are still starting out, this is pretty important thing to remember, on how to appropriately allocate your budget.

Which campaign should I be putting more budget on?🤔 On prospecting (COLD AUDIENCE/TOFU) or in retargeting (WARM AUDIENCE/BOFU) campaign❓

For us to be able to answer this, first we need to know what's the difference between these two.

✅𝑷𝑹𝑶𝑺𝑷𝑬𝑪𝑻𝑰𝑵𝑮 is a process wherein you are finding a new set of people to serve your ads. These are the audiences who doesn't have any idea about your product.

While..
✅ 𝑹𝑬𝑻𝑨𝑹𝑮𝑬𝑻𝑰𝑵𝑮 is a way of reminding the audiences about your product who already have knowledge about your brand.

From here, you can simply conclude on which of these two needs more budget to spend on, and that is the prospecting campaign. We need to spend more money on this campaign to look for more people to show our ads, while on the retargeting, since they had engaged with us, it means they are already giving interest with our product.
Also to add here is the 𝑨𝑫 𝑭𝑹𝑬𝑸𝑼𝑬𝑵𝑪𝒀, its about how often your ad is showing to your audiences.

For prospecting, the ad frequency should be not more than 2. We want it to be as low as possible because that only tells us that you are showing your ads to the NEW set of users.

Retargeting is 3-10 over 7 days not per day. Because we don't want our ad to lead to ad fatigue. We don't want our audiences to see our ads a lot of times in a day. That is annoying. It's just if they can see your ads more often, you can gain their trust. 💗

The conclusion here is, 𝑴𝑶𝑹𝑬 𝑩𝑼𝑫𝑮𝑬𝑻 on prospecting 💰💰 and 𝑳𝑬𝑺𝑺𝑬𝑹 on retargeting 😉

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 😉

07/01/2022

"𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐈𝐒 𝐀 𝐏𝐎𝐖𝐄𝐑𝐅𝐔𝐋 𝐏𝐋𝐀𝐂𝐄 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒🤯"

😇It's true.

Digital marketing has played a significant role in the modern world, and it quickly rises when pandemic happens 💻

With a simple click on your mobile phone 🤳, your food or items will be delivered to your doorsteps.

Facebook has an estimated 2.8 Billion active users as of this day 🤯, no wonder, business owners are competing with each other in the online world.

-So how do they do that? 🤔🤔🤔

Simple. 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠.

-And why is it even more better than in TV commercials?

Answer is, 𝐑𝐈𝐆𝐇𝐓 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑𝐒 and 𝐂𝐇𝐄𝐀𝐏𝐄𝐑 𝐅𝐄𝐄𝐒 than millions that they pay to the TV networks to have an Ad space 🤭

By running ads on TV, we are 70% sure that you are showing it on the wrong audiences.

𝐒𝐨 𝐰𝐡𝐲 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤?

With its powerful system and AI (Artificial Intelligence), Facebook will look for people who will surely have interest on your ads. By placing the right location, gender, age ,interest or behavior, there is no doubt that you're spending your money in the right market and in the right way.

And with the right ex*****on of strategies done by Facebook Ads Specialists, high profitability of your brands is just a piece of cake.

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 😉

17/12/2021

😇😇😇

Missy Lumba

28/01/2022

16/01/2022

13/01/2022

12/01/2022

11/01/2022

07/01/2022

17/12/2021

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