Cellconversion Philippines

02/09/2022

Understanding your marketing data has never been as invaluable.

09/08/2022

Project Management for Paid Advertising Agencies

24/01/2022

It's that time of the year when year-end reports are collated, validate, and acted upon. This client for a high-value B2B safety equipment supplier which has worked with us for 3 years has again posted a double-digit growth year vs year. Despite a decrease in the number of products and the advent of lockdowns, the team has been able to grow the number of QUALIFIED leads.

Bing is still a work in progress.

Congratulations Team.

30/08/2021

Thankful for the great feedback we received from one of our latest Google Ads audit client.

24/08/2021

Since some of the team will be working EST, here is our “caffeine” care package heading to your homes soon.

14/04/2021

Can you see our heads shaking?

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

20/02/2021

Change is indeed coming
At best it can be RIP Remarketing/Retargeting.
At worst it can be sleepless nights for account managers and data analysts.

Google’s impending takedown of third-party cookies in Chrome is a big win for privacy. And Google

21/12/2020

Alignment of data for both Google Ad conversion value and revenue can be challenging even when importing transaction data from google analytics. Here is a useful resource for helping understand the issue of attribution and tracking.

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

05/11/2020

Most case studies I have read is based on a "spike" over a month vs month or short term period. Using the same methodology across 24 months despite the challenge of the COVID pandemic and other factors helps validate the approach we made.

Below is a "tease" from a case study we are building. Tomorrow we will be showing the partial results for 2020 - A case study 2 yrs in the making.

27/10/2020

Updates on both GA4 for Google analytics and GTM might have some hitches so better be prepared with circumstances.

Here is a resource you can start with:

Learn how to debug Google Tag Assistant error when it says that Multiple Installations of Google Tag Manager detected.

17/08/2020

An interesting study on the potential of further utilizing Google ads to help the overall digital marketing campaign.

As a client would you be interested in exploring this?

In part 3 of our 3-part series, you’ll learn the process and results from our link building experiment where we tried to build links via PPC advertising. Sub...

02/04/2020

Our research-based on our 2008 experience shows the same reasons why advertisers tend to hedge on paid advertising - the ability to be measured and scaled/controlled.

Though there were some interesting insights between the behavior of the consumer and marketers which made us understand to make a healthy mix between the 2 channels is important.

"The survey thus reveals a gap of sorts between these marketer-respondents and consumers. The fact that the marketers preferred paid search to SEO, I suspect, has to do with the greater sense of control and trackability that paid search offers"

Do you agree with the survey results?

I was doing some research on this based on our experience from the 2008 Financial crisis where most clients made the shift to invest in paid advertising...