22/09/2026
๐๐จ๐ฎ๐ซ ๐๐ข๐ ๐ ๐๐ฌ๐ญ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐ฆ๐๐ฒ ๐ง๐จ๐ญ ๐๐ ๐๐ง๐จ๐ญ๐ก๐๐ซ ๐๐ซ๐๐ง๐. ๐๐ญ ๐ฆ๐๐ฒ ๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซโ๐ฌ ๐ฅ๐๐๐ค ๐จ๐ ๐ญ๐ข๐ฆ๐.
People are managing work, family, responsibilities, and a constant stream of decisions every day.
So even when a product is good, customers may still walk away if it feels:
Too complicated to understand.
Too difficult to use.
Too inconvenient to buy.
Too demanding to fit into their routine.
๐๐จ๐ง๐ฏ๐๐ง๐ข๐๐ง๐๐ ๐ข๐ฌ ๐ง๐จ๐ญ ๐จ๐ง๐ฅ๐ฒ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ฉ๐๐๐. ๐๐ญ ๐ข๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ซ๐๐๐ฎ๐๐ข๐ง๐ ๐๐ซ๐ข๐๐ญ๐ข๐จ๐ง.
That can mean making the benefit easier to understand, the product simpler to use, the packaging more practical, or the purchase and repurchase experience more straightforward.
Because when customers are busy, they are often not asking:
โ๐๐๐๐๐ ๐ฅ๐ง๐ค๐๐ช๐๐ฉ ๐๐๐จ ๐ฉ๐๐ ๐ข๐ค๐จ๐ฉ ๐๐๐๐ฉ๐ช๐ง๐๐จ?โ
They may be asking:
โ๐๐๐๐๐ ๐ค๐ฃ๐ ๐๐๐ฉ๐จ ๐๐ฃ๐ฉ๐ค ๐ข๐ฎ ๐ก๐๐๐ ๐ฌ๐๐ฉ๐ ๐ฉ๐๐ ๐ก๐๐๐จ๐ฉ ๐ช๐ฃ๐ฃ๐๐๐๐จ๐จ๐๐ง๐ฎ ๐๐๐๐ค๐ง๐ฉ?โ
A stronger product experience respects the customerโs time.
๐๐๐ค๐ ๐ข๐ญ ๐๐๐ฌ๐ข๐๐ซ ๐๐จ๐ซ ๐ญ๐ก๐ ๐ซ๐ข๐ ๐ก๐ญ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ญ๐จ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐ญ๐ก๐ ๐ฏ๐๐ฅ๐ฎ๐, ๐ฎ๐ฌ๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐๐ง๐ ๐ค๐๐๐ฉ ๐๐ก๐จ๐จ๐ฌ๐ข๐ง๐ ๐ข๐ญ.
Where do you think customers experience the most friction today: ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ, ๐๐ฎ๐ฒ๐ข๐ง๐ ๐ข๐ญ, ๐ฎ๐ฌ๐ข๐ง๐ ๐ข๐ญ, ๐จ๐ซ ๐ซ๐๐ฉ๐ฎ๐ซ๐๐ก๐๐ฌ๐ข๐ง๐ ๐ข๐ญ?
Share your answer in the comments.
Have a product idea youโre ready to develop? Comment ๐๐ข๐ง๐ญ๐๐ซ๐ to discuss how it can be designed around the customer experience from the start.