01/05/2026
Father Saturnino Urios University continues to cultivate a strong culture of innovation, entrepreneurship, and experiential learning as the IC-JEEP Lab spearheaded the Product Pitching of IC-JEEP 110B , in partnership with the FSUU MOESIS TBI on April 29, 2026, at the FSUU MOESIS TBI Center.
The product pitching activity provided students with a valuable platform to present, validate, and refine their business concepts before a panel of mentors and development experts. Serving as mentors and evaluators during the event were Engr. Orlando Ritchie Natonton, Ms. Maffi A. Titoy, and Ms. Ara Calo, who shared valuable insights on product feasibility, market opportunities, strategic positioning, and commercialization.
Participating in the activity were students from the programs BSBA Financial Management, BSBA Marketing Management, BSBA Operations Management, BS Hospitality Management, and BSBA Social Entrepreneurship, who showcased innovative product concepts designed to address real-world market opportunities and community needs.
The successful implementation of the event was made possible through the leadership and support of the dedicated IC-JEEP instructors: Ms. Sheryll P. Labadan, Ms. Sochelle Robles, Ms. Regine Moral, Ms. Princess Ilona Jean Atenta, Ms. Ethyl Banal, Ms. Carla Celeste, Ms. and Carmela Collado, whose mentorship and preparation equipped the students for the rigorous pitching process.
The Product Pitching of IC-JEEP 110B served as an avenue for experiential and innovation-driven learning, enabling students to transform classroom knowledge into practical entrepreneurial solutions while receiving direct feedback from experienced mentors and industry practitioners. Through collaborative initiatives such as this, the IC-JEEP Lab and FSUU MOESIS TBI continue to empower aspiring Urian entrepreneurs and further strengthen the University’s commitment to innovation, enterprise development, and industry-academe collaboration.
Luceat Lux Vestra!
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MOESIS TBI
Fostering Innovation. Building Futures. Paving the Way.