HG Digital Marketing

02/04/2026

We’re expanding our team ✨⁣⁣
⁣⁣
Who we are:⁣
HelloGraciela Digital Studio is a boutique social media marketing studio for purpose-driven beauty and lifestyle brands. We create customer-first organic and influencer systems designed to build trust, strengthen visibility, and support long-term growth.⁣
⁣
⁣
Open roles:⁣⁣
⁣⁣
• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬⁣⁣
Own client accounts end to end. From content calendars to posting and performance tracking.⁣⁣
You should be confident in:⁣⁣
• Minimalist, premium, editorial design direction⁣⁣
• Writing clean, on-brand captions⁣⁣
• Understanding what makes content actually perform⁣⁣
⁣⁣
• 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 & 𝐒𝐡𝐨𝐫𝐭-𝐟𝐨𝐫𝐦 𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐨𝐫⁣⁣
Create visuals and edit Reels and TikToks that feel native, elevated, and aligned with each brand.⁣⁣
You should:⁣⁣
• Have a strong eye for clean, aesthetic edits⁣⁣
• Understand pacing, hooks, and retention⁣⁣
• Be familiar with AI tools like Nano Banana Pro, Gemini AI, etc.⁣⁣
• Capcut Pro user or similar⁣⁣
⁣⁣
• 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭⁣⁣
Support creator campaigns from start to finish.⁣⁣
Includes sourcing, outreach, coordination, and tracking deliverables and results.⁣⁣
You should:⁣⁣
• have strong written communication skills⁣⁣
• must be communicative⁣⁣
• knows how to use tables for database. (We use Notion for this)⁣⁣
⁣⁣
• 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭⁣⁣
Drive inbound opportunities through social media (main focus: LinkedIn)⁣⁣
⁣⁣
You should know:⁣⁣
• Lead sourcing and outreach strategies⁣⁣
• How to build and manage pipelines⁣⁣
• What actually converts into booked calls⁣⁣
⁣⁣
Work setup: Remote⁣⁣
Type: Project-based or part-time with potential to grow⁣⁣
Team: Small, fast-moving, and quality-focused⁣⁣
⁣
Must know the basics and fundamentals. Trainings will be provided for improvements.⁣⁣
⁣⁣
We’re looking for people who are proactive, take ownership, and don’t wait to be told what to do.⁣⁣
⁣⁣
We value people who want to grow with the team, not just pass through.⁣⁣ If you’re looking for something short-term, this might not be the right fit 💙⁣⁣
⁣⁣
If this sounds like you, send your portfolio and a cover letter to [email protected].⁣⁣
Auto-pass to generic cover letters. Yes, I read them.⁣⁣
⁣⁣
Excited to work with you!

*photo for attention only.

11/03/2026

Feed mockup + strategic content breakdown for a new client we’re onboarding this week ✨

One of my favorite parts of what I do is translating a brand’s vision into a clear and intentional content direction. This step helps ensure that every post moving forward has purpose and alignment with the brand’s bigger goals.

This brand is incredibly promising and I’m excited for what we’re about to build together. ✨

PS: This is just a small glimpse of the full content strategy we’re building behind the scenes. 😉

03/09/2025

Fail. Get up. Fail again. 🚀
That’s the cycle no one likes to talk about.

Some people are afraid to fail.
Some are afraid to lose the game, because they think losing means failure.
But the truth is, losing is how you level up.

Well, personally, I see life as a game. (I’ve shared this before)
Each stage comes with new monsters to beat and
new versions of me to unlock.
Every failure is just another lesson,
another checkpoint, another evolution.

So when you fail now, don’t see it as falling.
See it as training. An opportunity to rise faster, wiser, and
more prepared for the next round. 💪

Because the real win isn’t avoiding failure.
The real win is learning how to stand tall after it. 🚀

And of course, the choice is always yours–to stay stuck… or learn, level up and grow.

25/07/2025

You’re not here to just post. You’re here to grow with purpose.⁣
⁣
Your Instagram isn’t just a grid.⁣⁣
It’s your first impression. Your story. Your digital storefront.⁣⁣
⁣⁣
And in the world of Beauty & Wellness, aesthetics matter, but so does alignment. ✨⁣⁣
⁣⁣
Because it’s not just about posting pretty content.⁣⁣
It’s about crafting a brand presence that feels like you—magnetic, cohesive, and clear.⁣⁣
⁣⁣
At HelloGraciela, we help purpose-driven brands show up online with strategy, soul, and scroll-stopping visuals that don’t just blend in...they 👏 stand 👏 out! 👏
⁣⁣
🎨 Every post is intentional.⁣⁣
📝 Every caption carries meaning.⁣⁣
💫 Every detail aligned with your bigger vision for next-level growth.⁣⁣
⁣⁣
🌿 Ready to build a brand that doesn’t just look good but grows? Send us a DM and we'll take you from there. :)⁣⁣
⁣⁣
⁣⁣
⁣⁣

23/07/2025

Want to know how we helped this brand unlock their next-level growth? 💭⁣
⁣
Here’s what happened when heart, clarity, and strategy came together:⁣
⁣
• A full social media strategy rooted in intention and alignment⁣
• A refreshed IG feed with a timeless, elevated look⁣
• A content plan designed with their target audience in mind
• Strategic community engagement that builds trust and drives action⁣
• A values-led community that genuinely feels the brand⁣
⁣
… the kind of growth you don’t just see... you feel. 💫⁣
⁣
⁣
If you’re ready for your next-level growth —⁣
📩 Slide into our DMs or book a FREE consultation call through the link in our bio. ♡⁣
⁣
⁣

22/07/2025

They came to us for a content strategy.⁣
But what they really needed…⁣was to remember who they were showing up for. 🌿⁣
⁣
Retreat Finder had the heart.⁣
The purpose.⁣
The life-changing work.⁣
⁣
But their brand wasn’t reflecting the depth of it.⁣
There's no content strategy.⁣
Their visuals lacked consistency.⁣
Their message wasn’t landing with the right people who needed them most.⁣
⁣
And that’s where we came in.⁣
⁣
What began as a social media project evolved into a brand realignment.⁣
We peeled back the layers and built them a visual and verbal identity that felt like coming home.⁣
⁣
One rooted in clarity. Purpose. And connection.⁣
Together, we:⁣
→ Refreshed their brand visuals and tone of voice⁣
→ Built a next-level social media strategy that speaks directly to their dream audience⁣
→ Transformed their Instagram into a space that attracts and nurtures—not just performs⁣
⁣
Now, they’re not just posting.⁣
They’re connecting.⁣
They’re converting.⁣
And they’re growing with intention, every single day.⁣
⁣
Swipe through to witness the transformation.⁣
⁣
Because sometimes, the strategy you think you need…⁣
is really just the nudge to come back into alignment.⁣
⁣
⁣
So if your brand no longer feels like you, it’s time. I’d love to help.

14/06/2025

HOW I PLAN CONTENT FOR OUR SOCIAL MEDIA CLIENTS STEP BY STEP ↓ ⁣⁣
⁣⁣
📌 Save this post⁣⁣
⁣⁣
At our boutique agency, content isn’t just about filling a feed. It’s about creating the right message, at the right time, for the right people — all backed by data and strategy.⁣⁣
⁣⁣
Most of our clients are on monthly content calendars, but for some clients, we plan weekly or bimonthly especially when staying on top of trends. This helps us stay relevant and never feel outdated.⁣⁣
⁣⁣
→ So here’s how I do it:
⁣⁣
1️⃣ Every client of ours has a clear, custom strategy that is based on their ideal audience, goals, and offers. We use content pillars to guide what we post, making sure we’re always attracting, nurturing, or converting.⁣⁣
⁣⁣
2️⃣ Every month, we meet with clients regularly to get updates on launches, promos, notes, shifting priorities, etc.⁣⁣
⁣⁣
3️⃣ Before I plan anything for the next batch of content, I analyze results from the previous month and see what worked and what didn’t. I look at engagement, reach, formats, and key pillars that perform best. This way, every new content is informed by real data — not just guesses.⁣⁣
⁣⁣
4️⃣ After having all the info, client notes, data insights, I get to start planning the upcoming content. Whether we’re mapping out the full month or a week at a time, everything is intentional.⁣⁣ 💯
⁣⁣
5️⃣ Once everything’s mapped out, I use Notion to lay out content ideas and prompts, choose the best formats, and match each one to its corresponding content pillar. It’s intentional, organized, & always aligned with the bigger picture.⁣⁣
⁣⁣
And from there — it’s time to create the content! (Lmk if you also want me to break down how we bring that plan to life in the content creation phase)⁣⁣
⁣⁣
But yep, let me know if you found this helpful ☁️⁣⁣
⁣⁣
⁣⁣
💌 Ready for DFY content & strategy that actually grows your brand? Tap the link in bio and let’s work together!⁣
⁣
⁣

24/04/2025

SO WE'RE GENTLY EASING BACK IN. 💙 After taking that much-needed pause to realign, I’m finally finding my rhythm again — and I’m so excited to be here!

For those who didn't know me yet, I’m Graciela, and I’ve been in the social media and influencer marketing space for over 5 years now 💙 One of my absolute favorite parts of the work I do? Strategizing influencer campaigns that actually move the needle for purpose-driven brands.

If you’re planning to collaborate with creators this season, here are four clear goals to anchor your campaign around. (Save this post if you must!)

Because here’s the thing: influencer marketing isn’t just about exposure — it’s about building real relationships and creating momentum that lasts. 💁‍♀️

💾 Save this for when you start mapping out your next campaign OR if you need support bringing it all to life? Send me a DM and we can chat!
-
-
-

24/04/2025