02/03/2026
I was brushing my teeth when my eyes fell on these 3 on the lavatory.
3 different products, 3 different highlights.
This is a simple example of what ๐๐๐๐ง๐๐ง๐๐๐ฎ means in graphic design layout.
When designing the layout for your label, you decide which of all the information is the most important - name ba ng product, yung features nya ba, o yung benefits na nakukuha; then you highlight that either by manipulating the scale or size or color or typography (font) na gamit.
During workshops, this is how I explain it to simplify how to recognize it:
โ Which of the elements grab your attention the most?โ
It is usually the biggest font, the loudest color and has the biggest negative space around it.
๐ In your branding for your product layouts, which information matters most to you?