24/03/2026
What’s next for Philippine marketing in 2026?
SCMI was proud to take part in the 2nd General Membership Meeting of the Philippine Marketing Association (PMA), held last March 18, 2026 at Hilton Manila, Newport World Resorts.
Our Research Director, Mark Pascual, joined fellow industry leaders:
Desiree Joy O. Narvaez (DEPDev)
Prof. Ronilo Balbieran (Reid Foundation)
Together, we explored “One Vision: The State of Philippine Marketing 2026”—sharing perspectives on how marketers are navigating evolving consumer behavior, media fragmentation, and the growing role of data and AI.
At SCMI, we presented key findings grounded in real consumer insights—made possible through our collaboration with Pureprofile, our partner in conducting the research shared during the session.
✨ This is just the beginning.
We’re excited to share more insights in the coming days—designed to help brands make smarter, more impactful decisions.
👉 Visit our website to learn more: https://scmiph.com/
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