02/08/2026
From Printed Leaflets to Measurable Leads ๐
A client wanted to know a simple thing:
"Are our leaflets actually generating business?"
The challenge was that traditional leaflet marketing is difficult to measure. Once thousands of leaflets are distributed, it's hard to know:
How many people engaged?
Which enquiries came from the campaign?
Was the investment worth it?
So I built a simple automation using GoHighLevel (GHL).
Here's how it works:
๐ A homeowner scans the QR code on the leaflet.
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๐ They arrive at a dedicated landing page.
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๐ They submit their contact details.
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๐ค GHL automatically creates the contact, tags the lead source, records the campaign, creates an opportunity, and starts the follow-up workflow.
The result?
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Every enquiry is tracked.
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No manual data entry.
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Faster response times.
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Clear campaign attribution.
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The business can finally measure the ROI of its leaflet marketing.
Sometimes the best automations aren't the most complexโthey're the ones that solve a real business problem and make better decisions possible.
What used to be an offline marketing campaign is now a measurable, automated lead-generation system.
