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The Santé Story
Santé first opened its doors in 2007 as a direct selling company. That same year, our research team discovered the powerful properties of barley grass and the Santé Barley brand was born. Despite challenges, Santé International carried on, firmly believing in our product and direct selling’s capacity to help people live better lives. FDA Acknowledges the Benefits of Barley. In a rare move, the US Food and Drug Administration (FDA) allowed producers of barley-based products to state a claim that these products may help reduce the risk of heart disease. At this time, barley-based products had yet to fully pe*****te the Philippine market. Spotting an opportunity in the local market, Santé International began developing a selection of everyday barley-based products based on the research team’s key findings on its benefits and powerful properties. Today, with Santé Barley as its flagship brand, Santé has dominated the Philippine market with its certified organic barley grass that’s grown and harvested in New Zealand. Santé has also expanded its offerings to include a fitness and rehabilitation center with its Santé Fitness Lab; and an array of natural products that are true to the company’s thrust in promoting a healthy lifestyle. Headquartered in the Philippines, Santé has expanded globally and has offices in New Zealand, Hong Kong, Macao, Singapore, UAE, Qatar, Nigeria, and Cyprus. Santé was awarded two years in a row as part of the Circle of Excellence for the SME Company of the Year 2019 and 2020 of the distinguished Asia CEO Awards. This category was conferred to small- and medium-scale businesses that achieved important success, demonstrating excellence in leadership, financial contribution, global recognition, pioneering achievements and social causes. Also by the Asia CEO Awards, Santé’s Chief Executive Officer Joey Marcelo, meanwhile, was feted as among the Circle of Excellence finalists for the Entrepreneurs of the Year 2019.
