Philippine Digital Travel and Tourism Network

12/10/2026

08/10/2026

𝗧𝗢𝗨𝗥𝗜𝗦𝗠 𝗜𝗡𝗩𝗘𝗦𝗧𝗠𝗘𝗡𝗧 𝗣𝗢𝗟𝗜𝗖𝗬 𝗙𝗢𝗥𝗨𝗠:
𝗔𝗗𝗩𝗔𝗡𝗖𝗜𝗡𝗚 𝗟𝗢𝗖𝗔𝗟 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧
Magsaysay College, Magsaysay, Misamis Oriental

Bachelor of Public Administration (BPA) students of Magsaysay College will explore how public policy and local governance can enable responsible tourism investments that generate jobs, strengthen local enterprises, and benefit communities.

𝙏𝙝𝙚 𝙛𝙤𝙧𝙪𝙢 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙨 𝙥𝙪𝙗𝙡𝙞𝙘 𝙖𝙙𝙢𝙞𝙣𝙞𝙨𝙩𝙧𝙖𝙩𝙞𝙤𝙣 𝙥𝙧𝙞𝙣𝙘𝙞𝙥𝙡𝙚𝙨 𝙬𝙞𝙩𝙝 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙘𝙤𝙣𝙘𝙚𝙧𝙣𝙨, 𝙞𝙣𝙘𝙡𝙪𝙙𝙞𝙣𝙜 𝙚𝙫𝙞𝙙𝙚𝙣𝙘𝙚-𝙗𝙖𝙨𝙚𝙙 𝙥𝙡𝙖𝙣𝙣𝙞𝙣𝙜, 𝙞𝙣𝙫𝙚𝙨𝙩𝙢𝙚𝙣𝙩 𝙛𝙖𝙘𝙞𝙡𝙞𝙩𝙖𝙩𝙞𝙤𝙣, 𝙥𝙪𝙗𝙡𝙞𝙘 𝙞𝙣𝙛𝙧𝙖𝙨𝙩𝙧𝙪𝙘𝙩𝙪𝙧𝙚, 𝙖𝙣𝙙 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙜𝙤𝙫𝙚𝙧𝙣𝙢𝙚𝙣𝙩, 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨, 𝙖𝙣𝙙 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙞𝙚𝙨. 𝙄𝙩 𝙬𝙞𝙡𝙡 𝙚𝙢𝙥𝙝𝙖𝙨𝙞𝙯𝙚 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙪𝙨𝙚 𝙤𝙛 𝙥𝙪𝙗𝙡𝙞𝙘 𝙧𝙚𝙨𝙤𝙪𝙧𝙘𝙚𝙨 𝙖𝙣𝙙 𝙢𝙚𝙖𝙨𝙪𝙧𝙞𝙣𝙜 𝙩𝙤𝙪𝙧𝙞𝙨𝙢’𝙨 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙩𝙤 𝙡𝙤𝙘𝙖𝙡 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩.

Through this discussion, students will examine their future role as public administrators in translating local opportunities into sound policies and inclusive development outcomes.

04/10/2026

When travellers share a trip online, the most persuasive story may depend on the kind of place they are talking about.

Across three experiments, Yizhi Liu, Mengyao Wang and Meixing Li examine how written content and image composition work together to influence people’s intentions to visit.

For cultural destinations, posts centred on desirability—why the experience is appealing—worked particularly well, especially when paired with close-up images. Natural destinations were better served by feasibility-oriented information and longer shots that showed the wider landscape.

The authors find that narrative transportation helps explain these effects: effective posts do more than provide information; they draw readers into the experience being described.

A useful paper for anyone interested in travel storytelling, social media content or destination marketing.

📍 Yizhi Liu, Mengyao Wang & Meixing Li
*When story meets landscape: Enhancing the communicative power of travel experience sharing*

Read the paper:
https://doi.org/10.1016/j.tmp.2026.101477

Now published in Volume 62 of *Tourism Management Perspectives*.

03/10/2026

𝗝𝗼𝗶𝗻 𝗣𝗔𝗨𝗟 𝗛𝗨𝗜 𝗟𝗔𝗚𝗨𝗥𝗔, 𝗖𝗼𝗻𝘃𝗲𝗻𝗼𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗡𝗲𝘁𝘄𝗼𝗿𝗸, 𝗳𝗼𝗿 “𝗕𝗼𝘂𝗻𝘁𝘆 𝗕𝘆𝘁𝗲𝘀: 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗟𝗮𝗻𝗮𝗼 𝗱𝗲𝗹 𝗡𝗼𝗿𝘁𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗙𝘂𝘁𝘂𝗿𝗲𝘀,” 𝗮 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟲.

Explore how and can connect tourism experiences and help turn destination promotions into bookings and local economic opportunities.

📅 5 October 2026
📍 Lanao del Norte

29/09/2026

As the Department of Tourism marks World Tourism Day with a new industry strategy, it is shifting toward investment, connectivity, and higher visitor spending. The move builds on tourism generating ₱2.27 trillion in 2025 and supporting 7.70 million jobs nationwide.

From January to August 2026, visitor arrivals reached 4.11 million, up 3.7 percent from the same period a year earlier. Chinese arrivals climbed 69.15 percent to 310,088, showing one of the sharpest gains among the country’s emerging tourism markets this year.

Direct inbound international air seats reached 7.78 million through May 19, an 8.31 percent increase from the same 2025 period. An expanded Türkiye agreement will double Manila-Istanbul flights to 14 weekly and allow unlimited frequencies through Cebu, Clark, and Davao.

DOT is also developing investment-ready tourism projects, including potential Japanese partnerships for a specialty medical clinic and underserved-area telecom infrastructure. The agency plans to replicate this hands-on investment model in other priority markets to attract capital into destinations needing stronger services.

For 2027, about 70 percent of DOT’s marketing budget is planned for digital campaigns and media placements across priority source markets. Japan and South Korea will receive larger allocations, while the United States, Canada, Australia, ASEAN, and China remain major targets.

DOT is also preparing airports, venues, and tourism sites for the 49th ASEAN Summit in Manila this November to showcase readiness. The broader strategy aims to turn tourism growth into stronger infrastructure, wider investment, better-paying opportunities, and more spending across local destinations.

29/09/2026

29/09/2026