01/05/2026
👋 Don't miss our for Members ‘'EmpCo Directive (EU) 2024/825: What Tourism Sector Actors Need to Know.’’
Sustainability claims in tourism are legally highly sensitive and frequently subject to enforcement. As of 27 September 2026, the requirements will become significantly stricter under the Empowering Consumers for the Green Transition Directive.
What does this mean in practice for tourism companies, service providers, and destinations? Which sustainability claims will remain permissible – and which will no longer be allowed?
In this focused expert session, Marie Vandersanden will present the new EmpCo rules and their practical implications for the tourism sector, including:
• Compliant use of environmental claims (“green”, “climate neutral”, etc.)
• Treatment of carbon offsetting and communication of environmental initiatives
• Requirements for sustainability labels and valid certification schemes
• Initial implications for green brand strategy and intellectual property rights
These rules affect tourism sector actors worldwide: companies and destinations outside the EU are equally impacted when marketing to EU consumers. Early review and adaptation of sustainability communication will be crucial to remain competitive and legally compliant.
Following the presentation, there will be an extended Q&A session, allowing GSTC members to ask detailed questions, share experiences, and gain practical insights from peers.
GSTC will act as a neutral convener. Please note this session is intended for professional exchange and does not constitute legal advice.
Special 90-minute session with in-depth legal briefing + interactive discussion for GSTC Members.
👥 Speakers:
• Marie Vandersanden, LL.M., Attorney at Law, Founder & Managing Partner (TourismLawyers), University Lecturer on international Tourism and Competition Law (University of Bremenn and Universität Wien)
🗓️ Date: Tuesday, May 12, 2026
⏰ Time: 09:00 EDT I 14:00 UK I 15:00 CEST l 21:00 SGT
👉 Register now here: https://us06web.zoom.us/.../201.../WN_1HmnzQ1mTeCI66rg_Wv_yg